Thirty days and counting! That’s right, we’re now less than a month away from this year’s Bullhorn Live event on June 17-19, 2012, right here by the Boston waterfront--or as the city’s marketing team calls it, the “Innovation District.” The event may help the city live up to its billing, as there are certainly lots of innovations happening not just at Bullhorn but also in the recruiting industry as a whole. It’s only by attending, however, that you can best dig out these gems and find ways to apply them to your own business.
Having been a veteran of many such conferences, I always find myself eagerly looking over the agenda and planning out which breakout sessions to attend. Are you more interested in choosing the best metrics to judge your performance, or are you high on eliminating manual mistakes in the back office? Which is more important to improve: your pipeline forecasting or your recruiting workflow? It’s always great to have a sense of where to spend your time during the official conference hours, so you’re building yourself an agenda that’s going to expand your arsenal of tools and catapult you home ready to take on the world again.
Invariably, the value from conferences like Bullhorn Live go beyond than what you learn from Bullhorn and its partners. The extra value-add is in what you learn from the other attendees. What connections did you make? What have they learned? It’s this exchange of ideas, experiences, and war stories that really makes any user conference so valuable. Bullhorn Live is no exception.
Nowhere is this more apparent than in the session that I’m lucky enough to be moderating: Social Media for Business Growth. Steven Duque and I have been spreading the word on the advantages using social media for recruiting in our webinar series, but we recognize that there’s always going to be a smidgeon of doubt if you only hear it from us. So I’m pretty darn psyched that we’re current finalizing a three-person panel of recruiters to give real, concrete examples of how they’re using social media. How is it working? What challenges did they first encounter? What overall effect has it had on their business? After all, social media is anything but theoretical – it’s all about doing, and why did this work better than that, and accumulating the heyyeah me too connections that grow your sphere of influence and make social media a valuable channel for your sourcing efforts.
We’re all looking forward to seeing you in June!