Leadership

Joe Cordo

Vice President of Marketing

Technology marketing veteran Joe Cordo has a proven track record of establishing go-to-market strategies that enable software companies to achieve sustained market leadership. At Bullhorn, he is responsible for driving the company's worldwide marketing strategies and programs to create market leadership.

A winner of numerous awards in the fields of Internet marketing, advertising, public relations and marketing communications, Cordo brings more than 20 years of senior leadership experience in strategic marketing, communications and product marketing to Bullhorn. He previously led strategic communications programs for clients such as Lotus Development, AT&T, Tivoli, Freescale Semiconductor, Verizon, and Sterling Commerce while he was a senior vice president and partner at Lois Paul & Partners, a leading high-technology public relations firm. While leading the Lotus account, Cordo drove the strategic communications strategies and programs that established Lotus Notes and Lotus Domino as the dominant groupware platform in the industry, growing from 1 million to more than 35 million users worldwide. Prior to joining LP&P, Joe was the vice president of marketing at HyperDesk Corporation, where he established HyperDesk, first, as the leader in distributed object management, and later, created the concept, go-to-market strategy and business plan for GroupWorks, one of the industry's first groupware products for small departments and businesses. Previously, he was director of worldwide marketing at Progress Software, where he repositioned the company's application development products for rapid growth from its start-up phase to $60 million in sales at the time of its initial public offering. He began his career at Wang Laboratories in product marketing, software marketing and sales.

Joe holds a bachelor of science degree, cum laude, in marketing and economics from the Boston College Carroll School of Management and an M.B.A., summa cum laude, in marketing and finance from the University of Rhode Island. He is a member of the Executive Committee of the Boston College Technology Council.

	By integrating email, calendaring, sourcing, applicant tracking, job management and customer relationship management, Bullhorn's On Demand, integrated front office enables users to communicate and collaborate with contacts, candidates, colleagues and clients in real-time to generate, source and fill job orders, at anytime and from anyplace. Talk to an expert. Contact us now.