Press Coverage

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13 tips for software success from SaaS firm Bullhorn

by Adam Stone, Senior Writer, SoftwareCEO

Boston-based Bullhorn started at the turn of millennium with one goal in mind: to compete with existing recruiters.

The idea was that other companies would come to Bullhorn for help finding staff online. But it soon found that no one was buying.

In fact, the company was in a classic position of being ahead of its market.

So the three co-founders turned their business plan inside out, and decided to sell their software to the very people they'd once hoped to knock out of business.

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