An Australian-born recruitment agency, FIRESOFT People focus on IT & Digital Recruitment and Consulting Services. FIRESOFT People was founded in 2012 by Erin Evans and Danny Normington, with the key principle to challenge the status quo. Together they knew they could set the standard for IT recruitment in Australia.

Bullhorn caught up with Co-Founder Erin Evans to understand how FIRESOFT People is leveraging Bullhorn and Bullhorn’s Marketplace Partners to drive technological change within their organisation and lead the industry from the front.

The Challenge

When FIRESOFT People launched their business back in 2012 they utilised a very low tech ATS tracking tool. When they decided to grow and scale the business they realised they needed a more robust solution. Erin Evans explained they were searching for a new platform that is “sticky for the long term, it needed to allow us to scale and not top out again”. Their previous system didn’t have enough functionality, so it was important for FIRESOFT to “figure out what tool would be best for long term scalability”.

For FIRESOFT, their previous model involved using separate system’s that didn’t connect and ‘speak to one another’. They quickly realised this wasn’t a long term solution and saw the need for a system that enabled separate services to be added to their ATS which would result in one system operating as their “single source of truth”.

The Solution

When the decision was made to change ATS, FIRESOFT People explored all the key players on the market. After being referred to Bullhorn by a respected peer in the industry, it was Bullhorn’s ability to track reporting, customise processes and create their own workflows within the system, which sealed the deal for them. Erin felt that many of the other ATS’s on the market were “very complicated and very administrative heavy. We are very aware that sales people like to do things in the fewest clicks possible”.

Instantly on implementation an “initial big win was the ability to create a workflow that was standard to the way we do things, so when new consultants joined the business it was a very simple process to follow”. Any essential fields were clearly defined and there was no question for the consultant as to how to take candidates and clients through the system. “The system is traceable, we can easily report on metrics and KPIs”.

FIRESOFT are currently in the process of implementing Bullhorn Automation, an automation platform recently acquired by Bullhorn. Two years ago Erin had flagged Bullhorn Automation as a “must have” tool when the time was right for their business. Erin recognises that “Bullhorn Automation will enable FIRESOFT People to heighten our level of contact and communication with candidates and clients and provide a better experience for both”. Already it’s been really awesome for FIRESOFT, Erin explained “in terms of reach and being able to deliver at mass… it is intuitive and scalable”. FIRESOFT People have been on a technology transformation over the past year and feels as if “Bullhorn Automation has capped it off, which is really exciting”.

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Integrating with Marketplace Partners

As the business has scaled, FIRESOFT have enhanced their system with multiple marketplace partners which have made a massive impact on their business. Implementing Cube19, the data analytics platform “has literally been groundbreaking for us” Erin said. “It is one thing I feel can have an immediate and huge impact on visibility of trends and patterns. We are easily able to understand output versus ROI on each stage of the process”. It has enabled FIRESOFT to drive success through “heightened visibility of business functions”. With Cube19 “There’s no hiding for anyone, leadership included, so it’s been phenomenal”.

We love that when our consultants ask, can we do this or that [with Bullhorn], the answer is always yes.
Erin Evans Co-founder and Director, FIRESOFT People

The Results

Since implementing Bullhorn and its Marketplace Partners FIRESOFT has seen major improvements in their business performance. The key has been their ability to track and report on data, enabling the business to push towards better outcomes. “It has enabled consultants to really drive their own business every single day” Erin explained.

Being able to create the right workflows and remove all the things that were not needed, resulted in phenomenal feedback from the FIRESOFT People consultants. “We loved that when our consultants asked, can we do this or that [with Bullhorn], the answer is always yes”. Erin detailed that “Over the years, being able to add in the marketplace partners and add in automation and data analytics, we just feel empowered”.

The Future

FIRESOFT People feel that they are still relatively early on in their technology transformation process. “We really want to bed this down. We want to ensure that it’s part of the culture here, but also part of the process and the workflow. Obviously with Bullhorn Automation coming into play, that’s a whole other ballgame. So for us it’s really about enabling growth and diversifying our service offering”. For FIRESOFT People, Erin concluded “ in answering where we anticipate the company going in the future? We have a three to five year plan. It’s always been measured against the technology capacity and its ability to deliver to those requirements. So it’s very exciting!”

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