{"id":18486,"date":"2020-01-21T10:38:40","date_gmt":"2020-01-20T23:38:40","guid":{"rendered":"https:\/\/www.bullhorn.com\/au\/?post_type=customer_blog&p=18486"},"modified":"2020-01-21T11:05:30","modified_gmt":"2020-01-21T00:05:30","slug":"social-media-tips-staffing-recruiting","status":"publish","type":"customer_blog","link":"https:\/\/www.bullhorn.com\/au\/customer-blog\/social-media-tips-staffing-recruiting\/","title":{"rendered":"Learn This: How to Use Social Media to Engage Candidates"},"content":{"rendered":"

As any recruitment professional will tell you, there’s always something new to learn. We want to help make that learning process easier. That’s why we developed the Bullhorn Learning Hub<\/a>\u2014to make learning Bullhorn easier, faster, and more relevant. <\/em><\/p>\n

But what about the topics outside of Bullhorn?\u00a0As part of our\u00a0Global Recruitment Insights and Data (GRID)<\/a> report, we surveyed over 2,000 recruitment professionals to discover the industry topics where they need further training and development.\u00a0<\/em><\/p>\n

For a lot of recruitment professionals, social media can be a lot like the brain: you know it’s important, but you’re not entirely sure how it works. Indeed, recruitment pros said social media was the number one area<\/a> where they felt further development and training was needed. Likewise, when we asked them to share the trends they were following most closely, respondents said they were most interested in discovering new ways to leverage social media for candidate recruitment.<\/p>\n

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With that in mind, here are some practical tips for getting the most out of your social media efforts. We’ve included tips for using social media as a recruitment agency and as a recruiter.<\/p>\n

Tips for Recruitment Agencies<\/strong><\/h3>\n

Develop (or Refine) Your Social Media Strategy<\/strong><\/p>\n

Running social media can be deceptively complex. How do you build a following? How do you reach the right audience? What kind of content should you share? It helps to have a strategy in place to ensure your efforts make sense for your agency.<\/p>\n

Our friends at Haley Marketing put together a marketing checklist for a recruitment agency<\/a>, including a section for developing your presence social media. Here are some best practices to keep in mind.<\/p>\n

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Social Media Checklist: Questions to Ask About Your Strategy<\/b><\/p>\n