{"id":74969,"date":"2025-02-02T08:57:35","date_gmt":"2025-02-01T21:57:35","guid":{"rendered":"https:\/\/www.bullhorn.com\/au\/?post_type=customer_blog&#038;p=74969"},"modified":"2026-02-25T22:09:09","modified_gmt":"2026-02-25T11:09:09","slug":"top-5-recruitment-automations-with-immediate-impact","status":"publish","type":"customer_blog","link":"https:\/\/www.bullhorn.com\/au\/customer-blog\/top-5-recruitment-automations-with-immediate-impact\/","title":{"rendered":"Top 5 Recruitment Automations with Immediate Impact"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">These days, speed is everything. Consultants don\u2019t have time for repeat and mundane tasks not directly related to making placements and driving revenue. <\/span><span style=\"font-weight: 400;\">With recruitment automation, you equip your consultants with the best tools to make faster placements, and you deliver a better experience for your clients and candidates\u2014all in a few clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We caught up with experts from across Bullhorn, including Jay Roberts, Account Executive, Erik Mateev, Sales and Strategy, Automation &amp; AI, and Leigh Clarke, Senior Solutions Consultant, to understand how automation can have an immediate impact on your recruiting organisation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read the recap below or catch <\/span><a href=\"https:\/\/pages.bullhorn.com\/WBN22-01-27Top5RecruitmentAutomationswithImmediateImpact_On-DemandPage\"><span style=\"font-weight: 400;\">the webinar recording here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2>Setting the stage<\/h2>\n<p>Across Bullhorn&#8217;s customer base, hundreds of millions of data points are now automated every year \u2014 a clear sign that recruitment teams are embracing automation at scale.<\/p>\n<p><span style=\"font-weight: 400;\">When it comes to recruitment automation, there are three key pillars:\u00a0<\/span><\/p>\n<p><b>Productivity <\/b><span style=\"font-weight: 400;\">on the administrative side, like checking emails, updating fields and notes, creating tasks, etc. The goal here is to take effort away from consultants to give them valuable time back to create more opportunities for new business.\u00a0<\/span><\/p>\n<p><b>Experience<\/b><span style=\"font-weight: 400;\"> is the second pillar \u2013 how can you create the best experience for your candidates and clients? It\u2019s about creating proactive engagement and good communication.\u00a0<\/span><\/p>\n<p><b>Data health<\/b><span style=\"font-weight: 400;\"> is the third and arguably most important pillar \u2013 in order to have your team to be the most productive, your data needs to be clean. With accurate data, your ATS will become a reliable source of truth and the first point of reference for your consultants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, before we dive into the automations, it\u2019s helpful to keep in mind the logic behind every automation: if <\/span><b>this<\/b><span style=\"font-weight: 400;\">, then <\/span><b>that<\/b><span style=\"font-weight: 400;\"> \u2013 this being the trigger, that being the actions that will follow on to take in the background.<\/span><\/p>\n<h2>1. Engage inactive candidates<b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This automation begins with any candidate that hasn\u2019t had any submission in 24 months or no note in the past six months.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First, bring them through an engagement workflow, which will start with a newsletter-style, HTML email, showing content, a photo of their recruiter, and displaying a link to open jobs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then, after a few weeks, send them a more personalised email that feels as if it\u2019s come from a human being.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Four weeks after that, send them a survey.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Two weeks after that, update their status to \u201carchived\u201d.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If at any point, the candidate does interact, you can add a note on them, which will take them out of the automation flow.<\/span><\/p>\n<p>Re-engaging dormant candidates is one of the highest-leverage moves an agency can make to build pipeline without increasing sourcing spend. Creating a campaign to proactively engage candidates will allow you to bring that relationship back to life.<\/p>\n<h2>2. Get an alert when a candidate views a job on your website<b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you have a candidate perusing open jobs on your website, you can create an automation that reacts to a candidate visiting your website.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><b>trigger point <\/b><span style=\"font-weight: 400;\">is your candidate having visited a page on the website in the last seven days where the URL contains \u201cjobs\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then, send a notification to the candidate owner \u2013 that is, the recruiter \u2013 telling them that the candidate has visited and looked at that job. That notification will come through via email.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As the candidate engages more with jobs, more information will come through about the candidate in their Bullhorn record. A numerical <\/span><b>engagement score<\/b><span style=\"font-weight: 400;\"> will start to appear, based on how many times the candidate has interacted with what you send them. From that score, you can determine how actively the candidate is engaging with our brand, as well as how actively they may be looking for a new position.<\/span><b><\/b><\/p>\n<h2>3. Make data cleansing easy<b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This automation will help you update, maintain, and populate data in your ATS\/CRM.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start with a list of candidates with no submissions or notes. In addition, there might also be missing information, like their phone number or their position title.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This time, you\u2019ll be sending them a survey, which will land in their inbox.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The candidate will then follow the survey, where you can ask them questions, like what their current job role is, what the best number to reach them is, or even GDPR-related questions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When they populate that information, their candidate record will update automatically in Bullhorn. The survey can also allow them to update their resume or CV.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Going back into Bullhorn Automation, you can build out this process and make it a bit more complex by using something called <\/span><b>branching<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One branch, or option, of the automation is if your candidate fills out the survey and updates their information \u2013 then their status will be updated to active.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If not, you can create an alternate branch, or path, for that candidate, where you can wait a while \u2013 say, a week \u2013 and then send a follow-up.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From there, another branch: if the candidate responds to the follow-up, you\u2019ll make them active.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If they still do not respond, you can update their status to archived, and also add them to a hotlist, where they\u2019ll be marked for deletion.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is just one example of the many data-driven automations you can set up so you have a clean and accurate ATS to work with, allowing your recruiters to rely on it as a source of truth.<\/span><b><\/b><\/p>\n<h2>4. Reply to online applications automatically<\/h2>\n<p><span style=\"font-weight: 400;\">This automation is a bit different. This automation triggers a submission, or, in this case, an application.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In this case, you can bring <\/span><b>submission status<\/b><span style=\"font-weight: 400;\"> into the \u201cif this\u201d portion of the automation. Here the submission status would be \u201cweb response in the last 7 days\u201d. This means anyone who\u2019s applied via our website, or via an integrated job board that we have in the Bullhorn system, would be pulled into the automation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What you can do here is respond to that submission with an automated email thanking them for sending in their information. You can also send a text message via SMS, which can also include a survey they can fill in.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some clients have built branching options from here, depending on how the candidate responds, which can then set up a chat experience for the candidate via text.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This makes sure the candidate gets a personalised experience as soon as they interact with you. That initial outreach can go a long way into making sure your candidates feel appreciated and valued.<\/span><\/p>\n<p><a href=\"https:\/\/www.bullhorn.com\/grid\/\"><span style=\"font-weight: 400;\">Our GRID findings show<\/span><\/a><span style=\"font-weight: 400;\"> that every second candidate drops out of the process because they find that the engagement is too slow, or they\u2019re not being engaged with at all. This recruitment automation is an excellent way to address that.<\/span><\/p>\n<h2>5. Speed up business development<b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve done a lot of automations dealing with candidates, but here\u2019s one you can use for your contacts and sales leads.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This automation is based on a follow-up for a cold call that you\u2019ve logged for one of your sales contacts. So, if, in the last day, you\u2019ve logged a prospect call or a cold call (or even logged a left message), that will bring that contact into this automation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From here, you can send them an email following up, acknowledging that you had a call or left a message and sharing your contact details.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then, after three days, a task will be added reminding you, the recruiter, to follow up with this conversation you had earlier in the week. This way, you can ensure that you\u2019re speaking to those folks again after that good first initial call.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Everyone in a sales role can understand the stress of calling tens, maybe even hundreds of people in a day and having to follow up with those leads. With this automation, you can empower your consultants to either automate the follow-up or proactively start the follow-up process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One Bullhorn Automation customer created a similar recruitment automation to follow up with every new lead added in their Bullhorn system where a consultant was unable to engage with that prospect on the first try. By the end of month one, the group resulted in a <\/span><b>97% success rate<\/b><span style=\"font-weight: 400;\"> in showing some form of engagement with those emails by the prospect.<\/span><\/p>\n<h2>Less busywork. More ROI.<\/h2>\n<p><span style=\"font-weight: 400;\">On average, recruitment automation is saving roughly 12.75 hours per person per week, which translates back around to about $60,000 to the recruiter\u2019s topline. The focus of automation is to remove busy work and allow recruiters to focus on what they do best: building relationships and generating revenue.<\/span><\/p>\n<hr \/>\n<p><em><span style=\"font-weight: 400;\">Are you ready to empower your recruiters and automate your recruiting workflow? <\/span><a href=\"https:\/\/www.bullhorn.com\/au\/demo-home\/?LS=Website&amp;LSD=CustomerBlog_AU&amp;LA=CustomerBlog_AU_22_03_24&amp;LAD=CustomerBlog_AU_22_03_24&amp;utm_source=customerblog_au&amp;utm_medium=website&amp;utm_campaign=customerblog_au_22_03_24\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Request a demo<\/span><\/a><span style=\"font-weight: 400;\"> of Bullhorn Automation today.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These days, speed is everything. Consultants don\u2019t have time for repeat and mundane tasks not directly related to making placements and driving revenue. With recruitment automation, you equip your consultants with the best tools to make faster placements, and you deliver a better experience for your clients and candidates\u2014all in a few clicks. We caught [&hellip;]<\/p>\n","protected":false},"author":456,"featured_media":74970,"parent":0,"menu_order":0,"template":"","class_list":["post-74969","customer_blog","type-customer_blog","status-publish","has-post-thumbnail","hentry","customer_blog_category-learning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Immediate Impacts of Recruitment Automation | Bullhorn AU<\/title>\n<meta name=\"description\" content=\"The focus of recruitment automation is to remove busy work and allow recruiters to focus on what they do best: building relationships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/au\/customer-blog\/top-5-recruitment-automations-with-immediate-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/au\/customer-blog\/top-5-recruitment-automations-with-immediate-impact\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"recruitment automation\" title=\"_Emily&#039;s Copy of Blog Overlay (46)\" src=\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2022\/03\/Emilys-Copy-of-Blog-Overlay-46.png\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Learning<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">Top 5 Recruitment Automations with Immediate Impact<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/customer_blog\/74969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/customer_blog"}],"about":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/types\/customer_blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/users\/456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/media\/74970"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/media?parent=74969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}