{"id":75539,"date":"2022-09-26T18:13:35","date_gmt":"2022-09-26T08:13:35","guid":{"rendered":"https:\/\/www.bullhorn.com\/au\/?post_type=customer_blog&p=75539"},"modified":"2022-09-26T18:13:35","modified_gmt":"2022-09-26T08:13:35","slug":"7-lessons-learned-from-1-billion-automated-tasks","status":"publish","type":"customer_blog","link":"https:\/\/www.bullhorn.com\/au\/customer-blog\/7-lessons-learned-from-1-billion-automated-tasks\/","title":{"rendered":"7 Lessons Learned from 1 Billion Automated Tasks"},"content":{"rendered":"

Bullhorn customers have just reached an incredible milestone: they\u2019ve automated <\/span>1 billion tasks<\/span><\/a> with <\/span>Bullhorn Automation<\/span><\/a>. That means 1 billion emails, text messages, surveys, field updates, notifications, and more are all taken off recruiters\u2019 hands, giving them more time to focus on building relationships with talent.<\/span><\/p>\n

Agencies that automate with Bullhorn see serious results, from more submissions to more redeployment opportunities. To talk about their own experience with Bullhorn Automation \u2013 and the lessons learned along the way \u2013 Bullhorn\u2019s own Ben Carter, Senior Director, Sales & Strategy, Automation & AI, and Billy Davis, Product Manager, Automation & AI, sat down with Mandy Walker, VP of Marketing at <\/span>Motion Recruitment<\/span><\/a>.<\/span><\/p>\n

Watch the webinar recording here<\/span><\/a>, or read our recap below.<\/span><\/p>\n

Why automation?<\/b><\/h3>\n

Motion has been in recruitment for over 30 years and only focused on permanent placements for the first 20 years. In 2014, they broke into the contractor side of recruitment, and, said Walker, they realised that there was a cultural shift that differed from their experiences in permanent placement: engaging with active contractors to ensure they\u2019re having a great experience.\u00a0<\/span><\/p>\n

More than four years ago, the Motion team was at <\/span>Bullhorn Engage<\/span><\/a>, evaluating automation vendors with the goal of engaging more deeply with candidates and contractors to increase redeployment. Within the first year, they were already <\/span>achieving great results with Bullhorn Automation<\/span><\/a>, which opened up their world. \u201cIf automation works to engage candidates,\u201d said Walker, \u201cwhat else can we use it for?\u201d<\/span><\/b><\/p>\n

1. Start with your strengths<\/b><\/h3>\n

Implementing automation can be daunting. Even when you take the process step by step, it can be difficult to know just where to start. Walker said that Motion began with areas in which they believed they would get the biggest return on investment. For them, that was working with their active contractors. \u201cThey know you, they\u2019re on contract, and they\u2019re very likely to redeploy if you\u2019re staying in contact with them,\u201d said Walker. Starting with an area that recruiters saw value in automating also helped to tame any concerns about expanding automation into other parts of the recruitment journey.<\/span><\/p>\n

Once they built a post-placement automation strategy, Walker and the Motion team replicated their process for their active candidates to ensure that they were converting through their placement funnel at a faster rate. From there, they\u2019ve moved into inactive candidates to re-engage them, followed by campaigns for special events. Lastly, Motion rolled out automation on the client side, but only once they felt they had a good handle on automation as a whole.<\/span><\/b><\/p>\n

2. Automate through the entire lifecycle<\/b><\/h3>\n

Motion Recruitment is focused on <\/span>attracting, engaging, and ensuring a great experience for their candidates<\/span><\/a>, as well as re-engaging candidates, contractors, and clients to bring them back into the pipeline \u2013 and they leverage automation in all of those points of the journey. \u201cMy words of wisdom would be to start with candidate and client communications because that\u2019s where you\u2019re going to see the biggest ROI,\u201d said Walker.\u00a0<\/span><\/p>\n

In addition to engagement workflows for candidates and clients, Motion uses recruitment operations workflows, data hygiene workflows, and deepened reporting. Wherever they can, Motion is building automations in parallel with personal touchpoints throughout all aspects of the business.<\/span><\/b><\/p>\n

3. Gather insights from candidates and clients<\/b><\/h3>\n

Another early automation use case for Motion was to track satisfaction and dissatisfaction from candidates as well as clients. Did contractors like their current placements? Were clients satisfied with the candidates being sent their way? Gathering those insights and then allowing recruiters to respond to those insights \u2013 and close more deals because of it \u2013 was a big win right away.<\/span><\/p>\n

\u201cIt\u2019s important for recruiters to be able to gather these insights and respond to them,\u201d said Walker. \u201cOtherwise,\u201d said Walker, \u201cyou\u2019re risking your candidate and client experience.\u201d\u00a0<\/span><\/b><\/p>\n

4. Enhance your pipeline<\/b><\/h3>\n

Automation is about more than just candidate engagement; it can be used to enhance the marketing pipeline as well. Motion is currently leveraging tearsheets and automation to enhance their lead handoff process.\u00a0<\/span><\/p>\n

Any time a candidate or client takes an action \u2013 for example, viewing or downloading a piece of content \u2013 those engagement points are tracked via automation. Then, those leads are sent through the pipeline to large tearsheets, from which the recruiters can actively source. As a result of this process, Motion has seen a 35% increase in placements from their sourcing team in the last nine months alone. If organisations can find inventive uses for automation beyond candidate engagement, they stand poised to see benefits in a big way.<\/span><\/b><\/p>\n

5. Align your teams and stakeholders<\/b><\/h3>\n

For automation to be successful, it\u2019s essential to have teams working together, from marketing to sales to operations. Bringing any stakeholders involved in the candidate or client journey and identifying what you want the candidate journey to look like is crucial, said Walker. Motion held a number of strategy meetings to agree on which activities were to be personalised and which were to be automated. What did people expect to see with conversion rates, redeployment rates, and placement rates? What is an active or inactive candidate defined as? It was important for Motion to get everyone on the same page in order to execute automation successfully.<\/span><\/b><\/p>\n

6. Keep your data clean<\/b><\/h3>\n

As Motion continues to grow and evolve their own automation strategy, they\u2019re looking to build an all-in-one candidate experience. But in order to keep expanding and integrating new technologies with automation, they need to make sure their database is pristine (i.e. containing accurate, relevant, and complete data on candidates and clients, with no duplicate information). \u201cRight now, we\u2019re in the process of leveraging Bullhorn Automation for data hygiene and for data health,\u201d said Walker. Once their database is clean, Motion will be ready to leverage automation in even more inventive ways.<\/span><\/b><\/p>\n

7. Use automation templates<\/b><\/h3>\n

Motion has hundreds of automations, and they\u2019ve been using Bullhorn Automation for over four years, but when they\u2019re looking for new workflows, they look to Bullhorn Automation\u2019s <\/span>blueprints and content.<\/span><\/a> \u201cBullhorn Automation has done an incredible job of creating a huge library of communications and templates to send throughout the journey,\u201d said Walker. These templates are only the building blocks; the real magic happens when organisations like Motion Recruitment use them to supercharge their teams\u2019 productivity and ultimately create an incredible talent experience.<\/span><\/p>\n

\n

Want to learn what you can achieve with Bullhorn Automation? <\/span><\/i>Check out our celebration of 1 Billion Automations<\/span><\/i><\/a>, featuring more use cases, resources, and results.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Bullhorn customers have just reached an incredible milestone: they\u2019ve automated 1 billion tasks with Bullhorn Automation. That means 1 billion emails, text messages, surveys, field updates, notifications, and more are all taken off recruiters\u2019 hands, giving them more time to focus on building relationships with talent. Agencies that automate with Bullhorn see serious results, from […]<\/p>\n","protected":false},"author":456,"featured_media":75540,"parent":0,"menu_order":0,"template":"","class_list":["post-75539","customer_blog","type-customer_blog","status-publish","has-post-thumbnail","hentry","customer_blog_category-learning","customer_blog_category-product","customer_blog_category-thought-leadership"],"acf":[],"yoast_head":"\n7 Lessons Learned from 1 Billion Automated Tasks - Bullhorn AU<\/title>\n<meta name=\"description\" content=\"In celebration of 1 billion automated tasks by Bullhorn customers, we sat down with Motion Recruitment to learn their top tips and tricks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/au\/customer-blog\/7-lessons-learned-from-1-billion-automated-tasks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Lessons Learned from 1 Billion Automated Tasks - 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