{"id":77758,"date":"2024-07-15T10:55:42","date_gmt":"2024-07-15T00:55:42","guid":{"rendered":"https:\/\/www.bullhorn.com\/au\/?post_type=customer_blog&#038;p=77758"},"modified":"2024-07-16T10:58:32","modified_gmt":"2024-07-16T00:58:32","slug":"salesforce-spotlight-getting-the-most-out-of-ai-on-bullhorn-for-salesforce","status":"publish","type":"customer_blog","link":"https:\/\/www.bullhorn.com\/au\/customer-blog\/salesforce-spotlight-getting-the-most-out-of-ai-on-bullhorn-for-salesforce\/","title":{"rendered":"Salesforce Spotlight: Getting the most out of AI on Bullhorn for Salesforce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">AI\u2014it seems to be the main topic on everyone\u2019s mind in the industry this summer. Ready to become an expert on all things AI in your organisation? We\u2019ve got you covered.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At our most recent <a href=\"https:\/\/engage.bullhorn.com\/engage-boston-2024\/content-hub\/\">Engage Boston<\/a>, we gathered two of the industry\u2019s most knowledgeable leaders with deep insights about the development of AI on Salesforce\u2014and where it\u2019s going. Whether you\u2019re interested in making the platform work for your unique goals or focused on future-proofing for the inevitable next wave of change, this expansive conversation will give you a master class on AI for the recruitment industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on for tips and tricks from Lindsey Ohayon, Director Business Development and Strategy, Salesforce and Joshua Pines, VP, Product Marketing, Bullhorn on how to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get the most out of Salesforce with an AI perspective on the platform<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand integration with Bullhorn\u2019s AI capabilities\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prepare your organisation for future AI-driven capabilities from Bullhorn\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>Leverage the power of AI using Salesforce<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While industry players may be familiar with consumer applications of AI, it\u2019s important to contextualize the capabilities of the Salesforce platform. Years ago, Salesforce introduced the Einstein platform to leverage predictive and proactive insights for customers and introduced a generative wave of AI technology with Salesforce GPT in 2023. While ChatGPT is powered by a public data model, trusted customer data shouldn&#8217;t sit in a public domain, as used by ChatGPT in 2024.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trust is key, explains Ohayon. \u201cWith that kind of trust in mind, we started approaching that generative AI path we&#8217;ve been on for the last couple of years.\u201d The process started with an inquiry into how the platform could connect all of our customers\u2019 data sources in a trusted way. Ohayon elaborates: <\/span><b>\u201cBreak down those data silos, unblock those data islands to realise a cohesive way to view your customers\u2019 information in a trusted manner, and activate AI use cases, and the way we&#8217;ve done that is through the Einstein One platform.\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The core differentiator? Einstein One combines Data Cloud and multiple Customer 360 apps, such as Sales, Service, Marketing, and Commerce Clouds, to activate AI experiences. The platform offers predictive AI capabilities such as recommended shopping experiences on Commerce Cloud, bots to support agents, and sales tools, including Service Cloud and Forecasting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, Einstein Copilot, the generative AI source, is a conversational AI tool that operates across all of an organisation\u2019s <a href=\"https:\/\/www.bullhorn.com\/au\/products\/bullhorn-for-salesforce\/\">CRM applications<\/a>. Speak to it naturally, and the platform takes action.\u00a0<\/span><\/p>\n<h3><b>Customisation = competitive edge<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cIt&#8217;s not enough to just provide you AI capabilities,\u201d says Ohayon, elaborating on the development of the innovation, \u201cbut with Einstein One studio, you can customise what that AI does for you and your business.\u201d The realisation of tailor-made capabilities allows stakeholders to elevate from the competitive noise of the marketplace, building their own capabilities by developing custom prompts and Copilot actions, all supported, explains Ohayon, \u201cby the Einstein trust layer, which means we have a zero-retention policy. <\/span><b>None of your customer data that exists in your Salesforce orgs will end up being retained by a public LLM.\u201d<\/b><\/p>\n<h3><b>Lay a foundation for innovation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For industry leaders who are focused on future-proofing their organisations, Copilot offers capabilities and extensions that support the march towards adopting and optimising the adoption of AI. Because Einstein One incorporates Data Cloud and Customer 360 apps, it\u2019s a more trusted resource across multiple categories, offering a unified view of your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Ohayon explains, \u201cYou&#8217;re not actually moving data platform to platform, but with our integration, you can leverage it as if it lives natively on either platform. So now once you have all of that data accessible on Salesforce, you truly are ready to activate those AI experiences because you have that real, true, unified view of your customer.\u201d<\/span><\/p>\n<h3><b>The power of platform-native partnership<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Let&#8217;s say you want to automate a creative flow to send a trigger to a certain candidate via email and have AI do that based on real-time transcription from a call that you had with them. As a Salesforce customer, you\u2019re now empowered to set that in motion with data cloud connectivity. You have a suite of functionality, based on good, trusted data, that empowers or accelerates what AI can do for your company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key is enriching day-to-day workflow. \u201cWe want the intelligence that AI provides to be within that flow of work,\u201d urges Ohayon. \u201cIt&#8217;s not just what actions you can take, but how you and your customers operate day to day.\u201d<\/span><\/p>\n<h3><b>Drive behavior focused on high-value activities<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Everyone knows the pain points of conversing with bots, where there is no point of connection between a chatbot and a support agent. With AI, companies can tap into the power of the data cloud and leverage that single source of truth to summarise a customer&#8217;s previous interactions across multiple touchpoints, all so your users can provide customers with a continuous experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers can benefit from Salesforce learnings to drive more interesting, valuable functionality. For example, many customers on the Salesforce platform run a contact center business within their business to manage client issues. Adoption of Service Cloud amongst clients is a great use case that we&#8217;re seeing amongst clients that have a separate call center to handle client issues in the moment using cases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When users are freed from manual tasks, they can focus on higher-value activities\u2014building relationships with clients and candidates or developing existing relationships within your pools.<\/span><\/p>\n<h3><b>The roadmap to leveraging AI in the future<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Looking ahead at the conversations in Salesforce\u2019s boardrooms around the biggest questions driving innovation in the next six, twelve, or 24 months, many customers are reeling from being asked to do more with less. \u201cI think there&#8217;s also an interesting kind of twist that we&#8217;ve started to make in speaking about AI,\u201d shares Ohayon. \u201cIt&#8217;s not just how certain tasks can be replaced by AI, but how we work more efficiently with AI to spend more time with our customers.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather than simply replacing tasks, use the platforms to enrich customer interactions to drive revenue retention rate and customer success. \u201cInstead of feeling like my job is going to be replaced by AI, which is certainly not where we&#8217;re heading, use AI for good. <\/span><b>Make your job and make your day that much more enriched, that much more informed.\u201d<\/b><\/p>\n<hr \/>\n<p><i><span style=\"font-weight: 400;\">Want more insights from Engage Boston? <\/span><\/i><a href=\"https:\/\/engage.bullhorn.com\/engage-boston-2024\/content-hub\/\"><i><span style=\"font-weight: 400;\">Check out the Content Hub<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for keynote videos, recaps, and more!<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI\u2014it seems to be the main topic on everyone\u2019s mind in the industry this summer. Ready to become an expert on all things AI in your organisation? We\u2019ve got you covered.\u00a0 At our most recent Engage Boston, we gathered two of the industry\u2019s most knowledgeable leaders with deep insights about the development of AI on [&hellip;]<\/p>\n","protected":false},"author":456,"featured_media":77759,"parent":0,"menu_order":0,"template":"","class_list":["post-77758","customer_blog","type-customer_blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Getting the most out of AI on Bullhorn for Salesforce - Bullhorn AU<\/title>\n<meta name=\"description\" content=\"Learn more about the development of AI on Salesforce \u2014 and where it\u2019s going \u2014 in our Engage Boston session recap.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/au\/customer-blog\/salesforce-spotlight-getting-the-most-out-of-ai-on-bullhorn-for-salesforce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting the most out of AI on Bullhorn for Salesforce - 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