{"id":76782,"date":"2023-09-26T01:39:28","date_gmt":"2023-09-25T14:39:28","guid":{"rendered":"https:\/\/www.bullhorn.com\/au\/win-new-business-guide\/"},"modified":"2025-07-10T18:44:43","modified_gmt":"2025-07-10T08:44:43","slug":"win-new-business-guide","status":"publish","type":"page","link":"https:\/\/www.bullhorn.com\/au\/win-new-business-guide\/","title":{"rendered":"The smarter way to win new business"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":403,"featured_media":76788,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false},"class_list":["post-76782","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nThe smarter way to win new business - Bullhorn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/au\/win-new-business-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The smarter way to win new business - 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Below are the five main stages. ","background_shape":"","background_shape_position":"right","parallax_fx":false,"title_position":"top","cards_bg_color":"","cards_border":false,"cards_per_row":"3","cards":[{"icon":"","icon_color":"green","line_title_with_icon":false,"inline_title":"","content":"<h4><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-89824 size-thumbnail alignnone\" src=\"https:\/\/www.bullhorn.com\/wp-content\/uploads\/2023\/10\/Winning_New_Business_Foundation_500x500_V1-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/h4>\n<h4>Stage 1: Lay the foundation<\/h4>\n<p>Success is built on strong foundations. Take your time, identify the most profitable clients, and focus on prospects that turn into long-term repeatable business.<\/p>\n"},{"icon":"","icon_color":"green","line_title_with_icon":false,"inline_title":"","content":"<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-89826\" src=\"https:\/\/www.bullhorn.com\/wp-content\/uploads\/2023\/10\/Winning_New_Business_Outreach_500x500_V1-targeted-outreach-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/h4>\n<h4>Stage 2: Targeted outreach<\/h4>\n<p>Don’t waste time on dead ends. Identify and engage with clients and prospects that are actively in market at scale. Deliver the right message at the right time for the best chances of conversion.<\/p>\n"},{"icon":"","icon_color":"green","line_title_with_icon":false,"inline_title":"","content":"<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-89825\" src=\"https:\/\/www.bullhorn.com\/wp-content\/uploads\/2023\/10\/Winning_New_Business_Pipeline_500x500_V1-pipeline-building-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/h4>\n<h4>Stage 3: Pipeline building<\/h4>\n<p>Now it’s time to go to work. Convert qualified leads into opportunities, capturing key data that always keeps your pipeline full. Don’t leave money behind.<\/p>\n"},{"icon":"","icon_color":"green","line_title_with_icon":false,"inline_title":"","content":"<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-89827\" src=\"https:\/\/www.bullhorn.com\/wp-content\/uploads\/2023\/10\/Winning_New_Business_Nurture_500x500_V1-nurture-and-close-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/h4>\n<h4>Stage 4: Nurture and close<\/h4>\n<p>Stay front and center with your prospects so you’re ready to strike when they are. Deliver the tailored experience and understanding that puts you above your competition.<\/p>\n"},{"icon":"","icon_color":"green","line_title_with_icon":false,"inline_title":"","content":"<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-89828\" src=\"https:\/\/www.bullhorn.com\/wp-content\/uploads\/2023\/10\/Winning_New_Business_Learn_500x500_V1-learn-and-adapt-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/h4>\n<h4>Stage 5: Learn and adapt<\/h4>\n<p>Win or lose, the only way forward is to learn. Adapt your approach and build a scalable, consistent business development process that delivers growth.<\/p>\n"}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"content-icon-box","icon":"","icon_color":"green","icon_alignment":"left","background_shape":"","parallax_fx":false,"title":"Download our guide to learn how to take your business development to the next level and find success, regardless of market conditions. ","block_aria":"","content":"","links_title":"Related Products","links":false,"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"card-grid","block_title":"Additional Resources","block_aria":"","block_subtitle":"","background_shape":"","background_shape_position":"right","parallax_fx":false,"title_position":"top","cards_bg_color":"bg-blue","cards_border":false,"cards_per_row":"3","cards":[{"icon":"icons\/spinning-gear","icon_color":"green","line_title_with_icon":false,"inline_title":"","content":"<h4>Make Better Business Decisions with the Help of Analytics.<\/h4>\n<p>Bullhorn Analytics can be used to capture and understand data giving your recruiters powerful actionable insights. It enables you to\u00a0drive key actions at the desk level to capitalise on the opportunities they present.<\/p>\n<p><a href=\"https:\/\/www.bullhorn.com\/au\/customer-blog\/3-surprising-recruitment-statistics-in-apac-opportunity\/\"><strong>Learn More<\/strong><\/a><\/p>\n"},{"icon":"icons\/magic","icon_color":"green","line_title_with_icon":false,"inline_title":"","content":"<h4>How to excel at Business Development<\/h4>\n<p>In a changing environment its important to get back to the basic. To improve business development within your agency its important to focus efforts on identifying new business opportunities, staying on top of client relationships and proactively reaching out to clients to improve engagement.<\/p>\n<p><a href=\"https:\/\/www.bullhorn.com\/au\/events\/training-webinar-bullhorn-basics-excel-business-development\/\"><strong>Learn More<\/strong><\/a><\/p>\n"},{"icon":"icons\/hero","icon_color":"green","line_title_with_icon":false,"inline_title":"","content":"<h4>Elevating lead generation with Chatbot: Insights from ep.education<\/h4>\n<p>Over the last few years we\u2019ve seen agencies increasingly use automation to enhance their candidate experience. Discover how ep.education\u2019s proactive automation strategy has helped them to streamline their recruitment process, improve response rates, and boost candidate experience and engagement.<\/p>\n<p><a href=\"https:\/\/www.bullhorn.com\/au\/events\/elevating-lead-generation-chatbot-epeducation\/\"><strong>Learn More<\/strong><\/a><\/p>\n"}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":["block-options-padding-remove-top"],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"cta","mid_page_format":false,"condensed_format":false,"text":"There's a smarter way to win business. 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