{"id":13048,"date":"2016-05-24T21:52:33","date_gmt":"2016-05-25T01:52:33","guid":{"rendered":"https:\/\/www.bullhorn.com\/au\/?p=13048"},"modified":"2016-05-31T08:17:34","modified_gmt":"2016-05-31T12:17:34","slug":"job-descriptions-for-millennials","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/au\/blog\/job-descriptions-for-millennials\/","title":{"rendered":"4 Tips for Writing Job Descriptions That Attract Millennials"},"content":{"rendered":"

There\u2019s no doubt that writing perfect job descriptions makes your life as a recruiter a whole lot easier. <\/span><\/p>\n

But with the Millennial generation now making up a vast proportion of your job-seeking audience, how do you write a winning ad that\u2019s guaranteed to get the attention of Gen Y?<\/p>\n

Follow our simple tips to create job descriptions that Millennials will love.<\/p>\n

TIP 1: THINK OUTSIDE THE ROLE
\n<\/b>Aiming to appeal to Millennials? Go beyond the job details and focus on what matters to them.<\/b><\/p>\n

A bland list of \u2018copy-and-paste\u2019 job duties will do little to entice this inspired group of applicants, who tend to be far more interested in the kind of environment on offer from the potential role.<\/p>\n

Use your recruitment ad to get them excited about the company and its culture \u2013 what\u2019s special about it and makes it stand out from the crowd? What kind of workplace can they expect from their new 9-to-5, and what type of co-workers will they be sharing an office with?<\/p>\n

For the Millennial generation, it\u2019s all about the \u201cbigger picture\u201d \u2013 paint it for them in vivid colour and you\u2019ll be sure to grab their attention.<\/p>\n

TIP 2: PERSONALITY FOR THE WIN
\n<\/b>When it comes to job roles, finding \u201cthe right fit\u201d is high on the list of Millennial priorities, which means personality is key.<\/b><\/p>\n

Rather than simply focusing on the required skillset of your position, turn your attention to the personality traits of the ideal candidate \u2013 their interests, values, hobbies, and passions.<\/p>\n

By making your job ad about personality attributes rather than generic skills, you\u2019re more likely to strike a chord with applicants who fit the bill \u2013 and when they see themselves in your enticing description, they\u2019ll be clicking the \u201cApply\u201d button in no time.<\/p>\n

TIP 3: ASK, DON\u2019T TELL
\n<\/b>Millennials love to be engaged in a two-way conversation with brands \u2013 and what better way to do that than with questions?<\/b><\/p>\n

Featuring the right questions in your job description can increase engagement levels while challenging applicants and making them really think about what you\u2019re asking.<\/p>\n

This snippet from a job ad by Allstate Insurance is a great example of engaging a Millennial audience with conversational questions:<\/p>\n

“Do you thrive on competition? Does seeing your name at the top of a list make your day? Are you the type of person who makes small talk with others in a queue? Are you excited to learn about others\u2019 lives?\u201d<\/span><\/i><\/p>\n

By inviting candidate interaction, you’re far more likely to attract attention and keep candidates reading your ad.<\/p>\n

TIP 4: GET TO THE POINT
\n<\/b>Time-poor and with ever-decreasing attention spans, Millennials are not impressed by lengthy, text-heavy job ads.<\/b><\/p>\n

Keep it short and cover only the most valuable, need-to-know details \u2013 the ones that will pique candidate interest and leave them eager to learn more.<\/p>\n

Think bullet points, sub-headings and attention-grabbing elements like bolded text that make it easy to skim-read and still take in the key info.<\/p>\n

Also, keep in mind that your Millennial audience are likely to be reading your ad on a mobile device, and nobody likes endless scrolling. So ditch the waffle and stay focused on the points that matter.<\/p>\n

Next time you\u2019re struggling to come up with the perfect job description, take on board our quick tips for an ad that stands out for the Millennial crowd.<\/span><\/p>\n

 <\/p>\n

\n

Want to read more about Millenials? Recent workplace satisfaction data has uncovered what Millenials are looking for in their next role. Read more about it on our blog: Millenial Data Provides a Glimpse into the Future of Employment<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s no doubt that writing perfect job descriptions makes your life as a recruiter a whole lot easier. But with the Millennial generation now making up a vast proportion of your job-seeking audience, how do you write a winning ad that\u2019s guaranteed to get the attention of Gen Y? Follow our simple tips to create […]<\/p>\n","protected":false},"author":49,"featured_media":13049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[],"tags":[392,183,372,79,393,391],"class_list":["post-13048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-ads","tag-job","tag-millenial","tag-recruitment","tag-seek","tag-writing"],"acf":[],"yoast_head":"\n4 Tips for Writing Job Descriptions That Attract Millennials - Bullhorn AU<\/title>\n<meta name=\"description\" content=\"4 simple writing tips for job descriptions that will capture the best millennial talent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/au\/blog\/job-descriptions-for-millennials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Tips for Writing Job Descriptions That Attract Millennials - 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An astonishingly handsome and well spoken individual, he leverages his charm to great effect and is connected with many of the industries leading decision makers and publications. 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