{"id":13229,"date":"2016-06-08T21:15:59","date_gmt":"2016-06-09T01:15:59","guid":{"rendered":"https:\/\/www.bullhorn.com\/au\/?p=13229"},"modified":"2019-03-02T09:12:13","modified_gmt":"2019-03-01T22:12:13","slug":"4-linkedin-mistakes-recruiters-make","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/au\/blog\/4-linkedin-mistakes-recruiters-make\/","title":{"rendered":"The 4 LinkedIn Mistakes Most Recruiters Make"},"content":{"rendered":"<h2 style=\"text-align: center\"><span style=\"font-size: 14pt\">Avoid the 4 Biggest Pitfalls Recruiters Make when Using LinkedIn<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">It\u2019s the social media platform of choice for recruiters everywhere &#8211; and little wonder, given the fantastic networking opportunities that <\/span><b>LinkedIn<\/b><span style=\"font-weight: 400\"> affords its <\/span><a href=\"http:\/\/www.statista.com\/statistics\/274050\/quarterly-numbers-of-linkedin-members\/\" target=\"_blank\"><span style=\"font-weight: 400\">433 million users<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, if you\u2019re one of the many recruiters guilty of these four common LinkedIn mistakes, you could be seriously damaging your chances of securing top talent or winning valuable business. <\/span><\/p>\n<p><span style=\"font-weight: 400\">So check out the list below and learn how to fix up your LinkedIn fails!<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><span style=\"font-size: 14pt\"><b> Choosing Quantity over Quality<\/b><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">When it comes to building your LinkedIn network, it can be all too tempting to digitally \u201chook up\u201d with anyone and everyone who sends an invitation. But while your connection figures may soar, don\u2019t expect to see the same sharp rise in your business results.<\/span><\/p>\n<p><b>Fix It: <\/b><span style=\"font-weight: 400\">Before clicking the Connect button, consider the relevance of the person in question to your network. Have you worked with this person? Would you like to engage in a professional relationship? Is the person an influencer within your field? If the answer to all of these questions is \u201cno,\u201d there\u2019s likely to be little value in connecting.<\/span><\/p>\n<ol start=\"2\">\n<li><span style=\"font-size: 14pt\"><b> Not Making It Personal<\/b><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">We get it <\/span><span style=\"font-weight: 400\">\u2013<\/span><span style=\"font-weight: 400\"> opting to copy and paste that same templated message when reaching out to multiple connections can be a major time-saver. The downside? Social media users are increasingly savvy to canned communications, and recipients are likely to be less than happy with the lack of effort or research displayed by this \u201ccookie-cutter\u201d approach.<\/span><\/p>\n<p><b>Fix It: <\/b><span style=\"font-weight: 400\">Identify one or two personal details about each individual and use this information to personalise your message. Sure, the extra effort may take you a few minutes more, but a simple \u201cI hope you enjoyed your holiday to Hawaii\u201d or \u201cHow did the recent expo go?\u201d can make all the difference.<\/span><\/p>\n<ol start=\"3\">\n<li><span style=\"font-size: 14pt\"><b> Failing to Keep Up<\/b><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Just as you wouldn\u2019t spend the whole time talking solely about yourself in a real-life networking situation, you should avoid making the same social faux pas in the digital world. Actively engaging with your connections\u2019 updates shows them you are interested in their activity; as a bonus, it\u2019s also likely to encourage reciprocal interaction with your own posts.<\/span><\/p>\n<p><b>Fix It: <\/b><span style=\"font-weight: 400\">Allocate a few minutes each week to review recent activity across your LinkedIn network, making a point to \u201clike\u201d relevant posts, comment on updates, and congratulate connections on their achievements or work anniversaries. <\/span><\/p>\n<ol start=\"4\">\n<li><span style=\"font-size: 14pt\"><b> Missing out on Recommendations<\/b><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">At a time when user reviews and online feedback form the basis of so many purchase decisions, professional references can provide much-needed social proof for those considering engaging in your recruitment services. Luckily, LinkedIn\u2019s Recommendations section makes it easy for you to display your glowing reviews, so you can make the most of this valuable feature.<\/span><\/p>\n<p><b>Fix It: <\/b><span style=\"font-weight: 400\">After each successful placement, reach out to satisfied parties and ask whether they would be willing to provide their feedback in the form of a LinkedIn recommendation. Make the process as simple as possible by including a direct link to your profile and a quick overview of how to leave a recommendation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><em><br \/>\nBullhorn\u2019s applicant tracking system, with advanced CRM functionality, is the first recruitment CRM platform with an official integration with LinkedIn Recruiter. Bullhorn lets tech savvy recruiters work the way they want to on all of their favorite platforms.<\/em><\/p>\n<p>Want to learn more?&nbsp;Request a <a href=\"https:\/\/www.bullhorn.com\/au\/demo-ats\/?LS=Website&amp;LSD=Blog_AU_16_06_09\" target=\"_blank\"><strong>free demonstration<\/strong><\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avoid the 4 Biggest Pitfalls Recruiters Make when Using LinkedIn &nbsp; It\u2019s the social media platform of choice for recruiters everywhere &#8211; and little wonder, given the fantastic networking opportunities that LinkedIn affords its 433 million users. However, if you\u2019re one of the many recruiters guilty of these four common LinkedIn mistakes, you could be [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":13231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[556],"tags":[97,407,405,132,406,404,401,402,403],"class_list":["post-13229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks-and-how-tos","tag-bullhorn","tag-dos-and-dont","tag-how-to","tag-linkedin","tag-mistakes","tag-on","tag-recruiter","tag-social","tag-sourcing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 4 LinkedIn Mistakes Most Recruiters Make<\/title>\n<meta name=\"description\" content=\"Most recruiters are seriously damaging their chances of 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