{"id":13945,"date":"2016-09-18T20:42:50","date_gmt":"2016-09-19T00:42:50","guid":{"rendered":"https:\/\/www.bullhorn.com\/au\/?p=13945"},"modified":"2019-03-02T09:12:10","modified_gmt":"2019-03-01T22:12:10","slug":"technology-employee-engagement","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/au\/blog\/technology-employee-engagement\/","title":{"rendered":"Technology and Employee Engagement: A Double-Edged Sword"},"content":{"rendered":"<h2 style=\"text-align: center;\"><span style=\"font-size: 14pt;\">Is Technology a help or a hindrance to employee engagement?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Employee engagement is a hot topic for most recruitment companies \u2013 and looking at the statistics on the benefits of an engaged workforce, it\u2019s not hard to see why:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increasing employee engagement investments by just 10% can <\/span><a href=\"http:\/\/www.talentculture.com\/6-eye-opening-employee-engagement-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">increase profits by $2400<\/span><\/a><span style=\"font-weight: 400;\"> per employee, per year<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Highly engaged employees are more than three times as likely to <\/span><a href=\"http:\/\/www.e-junkie.com\/TemkinGroup\/product\/503553.php\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">do something good for the company<\/span><\/a><span style=\"font-weight: 400;\"> that is not expected of them<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Clearly, the advantages of an effective employee engagement strategy are not in doubt. But at a time when our working lives are so dominated by technology, the question for many firms is whether digital solutions help or hinder the pursuit of a more engaged workforce.<\/span><\/p>\n<p><b>In this article, we weigh up the pros and cons of technology-based strategies recruiting firms commonly use to engage their consultants.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b><br \/>\n<\/b><span style=\"font-size: 14pt;\"><b style=\"line-height: 1.5;\"><span style=\"color: #ff6600;\">1. Social Media<\/span><\/b><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1683\" height=\"665\" class=\"alignnone size-full wp-image-13947\" src=\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/09\/twitterfeed.png\" alt=\"twitterfeed\" srcset=\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/09\/twitterfeed.png 1683w, https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/09\/twitterfeed-768x303.png 768w\" sizes=\"auto, (max-width: 1683px) 100vw, 1683px\" \/><b><br \/>\n<\/b><\/p>\n<p><b>The Benefits:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Built for connectivity, social media can provide an engaging platform for key recruitment needs such as communication and collaboration. The \u201csocial\u201d aspect offers a more personal, human approach to workplace interaction, while convenient features such as instant messaging and group chat can be leveraged for work-based activities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, social media is a platform that Millennials in particular can strongly relate to; spending an average of <\/span><a href=\"http:\/\/www.tnsglobal.com\/press-release\/millennials-spend-one-day-a-week-on-their-phones\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2.4 hours per day<\/span><\/a><span style=\"font-weight: 400;\"> on social networks. Social media is an extension of Millennial life and so they expect it to be present within a professional context too.<\/span><\/p>\n<p><b>The Drawbacks:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">More commonly associated with personal rather than professional communication, using social media as part of your employee engagement strategy can \u201cblur the lines\u201d and send a confusing message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is also rife with distractions, which can be detrimental to output and productivity, while the tendency of some users to \u201covershare\u201d can be problematic (<\/span><a href=\"http:\/\/www.bankrate.com\/finance\/personal-finance\/3-financial-dangers-of-social-media-1.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">and costly!<\/span><\/a><span style=\"font-weight: 400;\">) when attempting to bring social media into the workplace.<\/span><\/p>\n<p><b>The Best Approach?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use social media to encourage connection with clients and candidates, as well as interorganisational collaboration. Social networks such as LinkedIn and Twitter can be extremely useful in helping consultants interact with clients and candidates. If you decide to use other social media platforms,\u00a0such as Instagram or something else, educate your staff on the correct use of these channels in a professional context. You might consider creating a \u2018social media best practice guide\u2019 that both employees and management can refer to, keeping things clear for everyone while encouraging social media use. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tools like Slack foster collaboration among consultants. Larger organisations could even consider setting up an <\/span><a href=\"http:\/\/www.information-age.com\/it-management\/strategy-and-innovation\/123459336\/evolving-role-internal-social-networks-workplace\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">internal social media network<\/span><\/a><span style=\"font-weight: 400;\">. This will allow you to promote your internal brand, make a clear distinction between professional and personal interactions, and customise the platform to your workplace needs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-size: 14pt;\"><b><span style=\"color: #ff6600;\">2. Enterprise Gamification<\/span><\/b><\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"1492\" height=\"492\" class=\"alignnone size-full wp-image-13948\" src=\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/09\/SD.png\" alt=\"SD\" srcset=\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/09\/SD.png 1492w, https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/09\/SD-768x253.png 768w\" sizes=\"auto, (max-width: 1492px) 100vw, 1492px\" \/>\n<p><b>The Benefits:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bringing the fun and interactivity of online gaming to your agency can be a surefire way to boost consultant engagement. <\/span><a href=\"http:\/\/www.zdnet.com\/article\/enterprise-gamification-will-it-drive-better-business-performance\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Enterprise gamification<\/span><\/a><span style=\"font-weight: 400;\"> can turn even the most humdrum of tasks into <\/span><a href=\"https:\/\/www.bullhorn.com\/news-and-press\/press-releases\/bullhorn-announces-availability-new-products-engage-2016-help-companies-accelerate-business-growth\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">exciting challenges<\/span><\/a><span style=\"font-weight: 400;\"> that employees actually <\/span><i><span style=\"font-weight: 400;\">want <\/span><\/i><span style=\"font-weight: 400;\">to participate in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When executed successfully, gamification allows businesses to reward positive behaviour, track progress and performance, strengthen employee alignment with the company brand, and increase collaboration.<\/span><\/p>\n<p><b>The Drawbacks:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Enterprise gamification efforts have been known to fail for two opposing reasons. First, there\u2019s the game that is highly engaging and eagerly participated in by employees, but doesn\u2019t align with business goals or provide benefits such as tracking and reporting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, a game that ticks all the boxes in terms of corporate objectives but doesn\u2019t provide a fun experience for employees will fail to engage and is likely to result in low levels of participation.<\/span><\/p>\n<p><b>The Best Approach?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Key to the success of engagement through enterprise gamification is striking that fine balance between a user-friendly platform and one that delivers the required results for your recruitment business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start with, focus on tasks in need of an engagement boost. For your agency, this could be making more prospect calls per day or sending more account management emails. Then think about a suitable incentive or reward and associate \u2018game points\u2019 toward the reward for completing tasks. <\/span><a href=\"https:\/\/www.salesduel.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bullhorn\u2019s SalesDuel<\/span><\/a><span style=\"font-weight: 400;\"> makes this easy by integrating with the recruitment CRM and gamifying system actions into a fun fantasy football experience.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><b style=\"line-height: 1.5;\"><br \/>\n<span style=\"color: #ff6600;\">3. Telecommuting<\/span><\/b><\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"1178\" height=\"420\" class=\"alignnone size-full wp-image-13949\" src=\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/09\/workfrom_home.png\" alt=\"workfrom_home\" srcset=\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/09\/workfrom_home.png 1178w, https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/09\/workfrom_home-768x274.png 768w\" sizes=\"auto, (max-width: 1178px) 100vw, 1178px\" \/>\n<p><b>The Positives:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While enabling greater mobility through telecommuting options is proven to <\/span><a href=\"https:\/\/hbr.org\/2014\/01\/to-raise-productivity-let-more-employees-work-from-home\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">increase productivity<\/span><\/a><span style=\"font-weight: 400;\">, it can also make for a happier workforce \u2013 <\/span><a href=\"http:\/\/www.blogging4jobs.com\/work\/73-of-workers-want-more-flexibility-in-the-workplace\/#IVohw3rbAtbFSGFC.97\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">almost 75% of workers<\/span><\/a><span style=\"font-weight: 400;\"> say they\u2019d like more flexibility in the workplace. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Providing the opportunity for your recruiters to carry out some of their role from home can increase levels of engagement, and a wealth of mobile technology solutions means it is now easier than ever to make this happen. <\/span><\/p>\n<p><b>The Drawbacks:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Without an effective mobility strategy, allowing employees to work from home can have the opposite effect on output and performance. What\u2019s more, if the end result is workers feeling they simply cannot \u201cswitch off\u201d from their work tasks, engagement may not increase after all (in general, telecommuters work <\/span><a href=\"http:\/\/www.scientificamerican.com\/podcast\/episode\/telecommuters-work-longer-hours-tha-12-12-26\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">longer hours<\/span><\/a><span style=\"font-weight: 400;\"> than their office-based counterparts).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Back in the office, senior staff members may be apprehensive about the implications of managing a remote team and how to keep track of their progress.<\/span><\/p>\n<p><b>The Best Approach?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The first step to successfully implementing remote work policies is to create a performance-based culture. Employees should be measured by the results they bring in, rather than time spent at their desk. This requires a culture of trust between employees and management. You should also make sure you have the right mobile technology in place. Business continuity relies on remote staff having secure access to all the assets they require to perform their roles, as well as ease of communication with those back at base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re considering telecommuting options to engage your consultants, be sure to set clear guidelines from the start and consider which recruitment tasks are most suitable for undertaking outside of the office. Finally, implementing tracking systems to monitor progress will ensure management have clear visibility into processes, no matter where staff members are located.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If you\u2019re keen to find ways to boost employee engagement in the workplace, technology can certainly be a great enabler. The secret to making it so is through creating an internal framework where employees aren\u2019t denied technology but are rather entrusted to use it responsibly. Companies that establish this sort of relationship with employees will not only achieve higher engagement, but can also expect to retain their talent for longer, a particularly challenging task in the fast turnover land of recruitment. Learn how you can create <\/span><a href=\"https:\/\/www.bullhorn.com\/au\/blog\/2016\/03\/3-easy-ways-improve-recruitment-software-adoption-data-integrity\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a culture of accountability<\/span><\/a><span style=\"font-weight: 400;\"> and foster the right use of technology within your organisation.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Technology a help or a hindrance to employee engagement? &nbsp; Employee engagement is a hot topic for most recruitment companies \u2013 and looking at the statistics on the benefits of an engaged workforce, it\u2019s not hard to see why: Increasing employee engagement investments by just 10% can increase profits by $2400 per employee, per [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":13946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[556],"tags":[437,435,436,438,94],"class_list":["post-13945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks-and-how-tos","tag-bad","tag-employee","tag-engagement","tag-good","tag-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Technology and Employee Engagement: A Double-Edged Sword<\/title>\n<meta name=\"description\" content=\"In this article, we weigh up the pros and cons of technology-based strategies recruiting firms commonly use to engage their consultants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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