{"id":15262,"date":"2016-12-13T19:18:38","date_gmt":"2016-12-14T00:18:38","guid":{"rendered":"https:\/\/www.bullhorn.com\/au\/?p=14520"},"modified":"2016-12-13T19:18:38","modified_gmt":"2016-12-14T00:18:38","slug":"3-steps-refresh-linkedin-recruitment-strategy","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/","title":{"rendered":"3 Steps to Refresh Your LinkedIn Recruitment Strategy"},"content":{"rendered":"

If you\u2019re in recruiting, chances are that you\u2019ve had some experience using LinkedIn as a social sourcing<\/a> tool. Despite its prevalence, many recruiters still use LinkedIn by trial and error, without a proven method to maximise their efforts. We\u2019ve compiled LinkedIn\u2019s <\/span>own data<\/span><\/a> on sourcing to help you get more out of your LinkedIn recruiting efforts at every step of the process.<\/span><\/p>\n

Step 1: Choose the right candidates<\/b><\/span><\/p>\n

Reach out to passive talent:<\/b> Only 30 percent of the global workforce are active job seekers, but a whopping 87 percent of all candidates are open to new job opportunities, according to LinkedIn\u2019s user data. Career opportunity is the number one reason people change jobs, so don\u2019t hesitate to reach out to candidates with a current long-time employment on their resume.<\/span><\/p>\n

Join more groups:<\/b> LinkedIn groups are a free and easy way to network with new people. Groups are a great way to find potential candidates because LinkedIn members that are active on groups are more likely to be responsive users. Candidates that share a LinkedIn group in common with you are 21 percent more likely to respond to your InMail.<\/span><\/p>\n

Step 2: Optimise your InMails<\/b><\/span><\/p>\n

Make it personal: <\/b>Generic messages will make your candidate unlikely to seriously consider the opportunity that you present to them. Make specific references to their career to indicate that this is not a mindless mass mailing. If you use a template, double check to ensure that nothing has carried over from your InMail to the previous candidate. A half-hearted copy paste won\u2019t just be unsuccessful, it can garner hostility.<\/span><\/p>\n

Demonstrate your knowledge of the industry:<\/b> 2 out of 3 recruiters don\u2019t have the tools necessary to understand the market and talent pool they are recruiting from, according to a <\/span>LinkedIn talent solutions survey<\/span><\/a>. A simple line in your InMail that illustrates your understanding of the industry can go a long way in establishing your legitimacy.<\/span><\/p>\n

Step 3: Get more responses<\/b><\/span><\/p>\n

Send at the right time: <\/b>LinkedIn reports that <\/span>9:00 to 10:00 a.m.<\/span><\/a> on a weekday is the best time to send an InMail. Don\u2019t send InMails on Saturdays. Even the most perfect candidates may forget all about your InMail by the time Mondays roll around.<\/span><\/p>\n

Use your company page to your advantage<\/b> LinkedIn members that follow your company on LinkedIn are 95 percent more likely to accept your InMail message than those who aren\u2019t following you, and they\u2019re 81 percent more likely to respond to your message. Sharing valuable content on your LinkedIn page can be a great way to win over more followers that can turn into candidates in the future.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re in recruiting, chances are that you\u2019ve had some experience using LinkedIn as a social sourcing tool. Despite its prevalence, many recruiters still use LinkedIn by trial and error, without a proven method to maximise their efforts. We\u2019ve compiled LinkedIn\u2019s own data on sourcing to help you get more out of your LinkedIn recruiting […]<\/p>\n","protected":false},"author":141,"featured_media":14521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-15262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n3 Steps to Refresh Your LinkedIn Recruitment Strategy - Bullhorn AU<\/title>\n<meta name=\"description\" content=\"Recruitment insights for Asia-Pacific: AI hiring trends, ATS tips, and growth strategies to help Australian recruitment agencies win more business. Read more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Steps to Refresh Your LinkedIn Recruitment Strategy - Bullhorn AU\" \/>\n<meta property=\"og:description\" content=\"Recruitment insights for Asia-Pacific: AI hiring trends, ATS tips, and growth strategies to help Australian recruitment agencies win more business. Read more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Bullhorn AU\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Bullhorn\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-14T00:18:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/11\/shutterstock_408452584.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5019\" \/>\n\t<meta property=\"og:image:height\" content=\"3984\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bob McHugh\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bob McHugh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/\"},\"author\":{\"name\":\"Bob McHugh\",\"@id\":\"https:\/\/www.bullhorn.com\/au\/#\/schema\/person\/b133f7a6bb70cf2a822d601b715d278c\"},\"headline\":\"3 Steps to Refresh Your LinkedIn Recruitment Strategy\",\"datePublished\":\"2016-12-14T00:18:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/\"},\"wordCount\":446,\"publisher\":{\"@id\":\"https:\/\/www.bullhorn.com\/au\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/11\/shutterstock_408452584.jpg\",\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/\",\"url\":\"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/\",\"name\":\"3 Steps to Refresh Your LinkedIn Recruitment Strategy - Bullhorn AU\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/11\/shutterstock_408452584.jpg\",\"datePublished\":\"2016-12-14T00:18:38+00:00\",\"description\":\"Recruitment insights for Asia-Pacific: AI hiring trends, ATS tips, and growth strategies to help Australian recruitment agencies win more business. Read more.\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/#primaryimage\",\"url\":\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/11\/shutterstock_408452584.jpg\",\"contentUrl\":\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/11\/shutterstock_408452584.jpg\",\"width\":5019,\"height\":3984},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bullhorn.com\/au\/#website\",\"url\":\"https:\/\/www.bullhorn.com\/au\/\",\"name\":\"Bullhorn AU\",\"description\":\"Applicant Tracking & Recruiting Software\",\"publisher\":{\"@id\":\"https:\/\/www.bullhorn.com\/au\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bullhorn.com\/au\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bullhorn.com\/au\/#organization\",\"name\":\"Bullhorn\",\"url\":\"https:\/\/www.bullhorn.com\/au\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.bullhorn.com\/au\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2021\/09\/og-img.png\",\"contentUrl\":\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2021\/09\/og-img.png\",\"width\":1200,\"height\":628,\"caption\":\"Bullhorn\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/au\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Bullhorn\/\",\"https:\/\/x.com\/Bullhorn\",\"https:\/\/www.instagram.com\/lifeatbullhorn\/?hl=en\",\"https:\/\/www.linkedin.com\/company\/bullhorn\",\"https:\/\/www.youtube.com\/channel\/UC-Rgm5YxtoxsvlCHy6KW3Ug\",\"https:\/\/en.wikipedia.org\/wiki\/Bullhorn,_Inc.\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bullhorn.com\/au\/#\/schema\/person\/b133f7a6bb70cf2a822d601b715d278c\",\"name\":\"Bob McHugh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/a3d5daf8874986514b0b0157736732db550b1e4f8a974d3c2a688e38296317b8?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a3d5daf8874986514b0b0157736732db550b1e4f8a974d3c2a688e38296317b8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a3d5daf8874986514b0b0157736732db550b1e4f8a974d3c2a688e38296317b8?s=96&d=mm&r=g\",\"caption\":\"Bob McHugh\"},\"description\":\"Bob is the Senior Content Marketing Manager at Bullhorn. Before joining Bullhorn, Bob spent five years at the digital marketing agency, Brafton, as a Social Media and Engagement Manager. He earned his bachelor's degree from Siena College and his MFA in writing from Emerson College. Bob can most commonly be found writing or turning things that aren't games into games.\",\"url\":\"https:\/\/www.bullhorn.com\/au\/blog\/author\/bobmchugh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Steps to Refresh Your LinkedIn Recruitment Strategy - Bullhorn AU","description":"Recruitment insights for Asia-Pacific: AI hiring trends, ATS tips, and growth strategies to help Australian recruitment agencies win more business. Read more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/","og_locale":"en_US","og_type":"article","og_title":"3 Steps to Refresh Your LinkedIn Recruitment Strategy - Bullhorn AU","og_description":"Recruitment insights for Asia-Pacific: AI hiring trends, ATS tips, and growth strategies to help Australian recruitment agencies win more business. Read more.","og_url":"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/","og_site_name":"Bullhorn AU","article_publisher":"https:\/\/www.facebook.com\/Bullhorn\/","article_published_time":"2016-12-14T00:18:38+00:00","og_image":[{"url":"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/11\/shutterstock_408452584.jpg","width":5019,"height":3984,"type":"image\/jpeg"}],"author":"Bob McHugh","twitter_misc":{"Written by":"Bob McHugh","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/#article","isPartOf":{"@id":"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/"},"author":{"name":"Bob McHugh","@id":"https:\/\/www.bullhorn.com\/au\/#\/schema\/person\/b133f7a6bb70cf2a822d601b715d278c"},"headline":"3 Steps to Refresh Your LinkedIn Recruitment Strategy","datePublished":"2016-12-14T00:18:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/"},"wordCount":446,"publisher":{"@id":"https:\/\/www.bullhorn.com\/au\/#organization"},"image":{"@id":"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/11\/shutterstock_408452584.jpg","inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/","url":"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/","name":"3 Steps to Refresh Your LinkedIn Recruitment Strategy - Bullhorn AU","isPartOf":{"@id":"https:\/\/www.bullhorn.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/11\/shutterstock_408452584.jpg","datePublished":"2016-12-14T00:18:38+00:00","description":"Recruitment insights for Asia-Pacific: AI hiring trends, ATS tips, and growth strategies to help Australian recruitment agencies win more business. Read more.","inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/#primaryimage","url":"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/11\/shutterstock_408452584.jpg","contentUrl":"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/11\/shutterstock_408452584.jpg","width":5019,"height":3984},{"@type":"WebSite","@id":"https:\/\/www.bullhorn.com\/au\/#website","url":"https:\/\/www.bullhorn.com\/au\/","name":"Bullhorn AU","description":"Applicant Tracking & Recruiting Software","publisher":{"@id":"https:\/\/www.bullhorn.com\/au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bullhorn.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/www.bullhorn.com\/au\/#organization","name":"Bullhorn","url":"https:\/\/www.bullhorn.com\/au\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.bullhorn.com\/au\/#\/schema\/logo\/image\/","url":"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2021\/09\/og-img.png","contentUrl":"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2021\/09\/og-img.png","width":1200,"height":628,"caption":"Bullhorn"},"image":{"@id":"https:\/\/www.bullhorn.com\/au\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Bullhorn\/","https:\/\/x.com\/Bullhorn","https:\/\/www.instagram.com\/lifeatbullhorn\/?hl=en","https:\/\/www.linkedin.com\/company\/bullhorn","https:\/\/www.youtube.com\/channel\/UC-Rgm5YxtoxsvlCHy6KW3Ug","https:\/\/en.wikipedia.org\/wiki\/Bullhorn,_Inc."]},{"@type":"Person","@id":"https:\/\/www.bullhorn.com\/au\/#\/schema\/person\/b133f7a6bb70cf2a822d601b715d278c","name":"Bob McHugh","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/secure.gravatar.com\/avatar\/a3d5daf8874986514b0b0157736732db550b1e4f8a974d3c2a688e38296317b8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a3d5daf8874986514b0b0157736732db550b1e4f8a974d3c2a688e38296317b8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a3d5daf8874986514b0b0157736732db550b1e4f8a974d3c2a688e38296317b8?s=96&d=mm&r=g","caption":"Bob McHugh"},"description":"Bob is the Senior Content Marketing Manager at Bullhorn. Before joining Bullhorn, Bob spent five years at the digital marketing agency, Brafton, as a Social Media and Engagement Manager. He earned his bachelor's degree from Siena College and his MFA in writing from Emerson College. Bob can most commonly be found writing or turning things that aren't games into games.","url":"https:\/\/www.bullhorn.com\/au\/blog\/author\/bobmchugh\/"}]}},"grav_blocks":null,"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/au\/blog\/3-steps-refresh-linkedin-recruitment-strategy\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"shutterstock_408452584\" title=\"shutterstock_408452584\" src=\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2016\/11\/shutterstock_408452584.jpg\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t<h5 class=\"card-resource__title\">3 Steps to Refresh Your LinkedIn Recruitment Strategy<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/posts\/15262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/comments?post=15262"}],"version-history":[{"count":0,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/posts\/15262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/media\/14521"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/media?parent=15262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/categories?post=15262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/tags?post=15262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}