{"id":16083,"date":"2017-10-13T00:04:55","date_gmt":"2017-10-12T13:04:55","guid":{"rendered":"https:\/\/www.bullhorn.com\/au\/?p=16083"},"modified":"2019-03-02T08:49:17","modified_gmt":"2019-03-01T21:49:17","slug":"4-ways-to-personalise-candidate-communication","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/au\/blog\/4-ways-to-personalise-candidate-communication\/","title":{"rendered":"4 Ways to Personalise Candidate Communication"},"content":{"rendered":"

Recruiters know every candidate is unique, but it doesn\u2019t always feel that way to candidates. It\u2019s easy to lose your personal touch in the constant race against time. Do you personalise the candidate\u2019s name in a bulk email and call it a day? Your candidates have probably noticed. Here are some easy and powerful candidate communication tips for building better, deeper candidate relationships.<\/p>\n

Do you have a candidate engagement strategy?<\/a><\/p>\n

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Reference Your Candidate Relationship History<\/b><\/p>\n

You can\u2019t be personal with your candidates if you don\u2019t remember anything about them, so log all your emails with candidates and take notes. Identify aspirations and personal information that comes up in conversation.<\/span><\/p>\n

Build upon your history in all of your communications with your candidates. Leverage your ATS or <\/span>Recruitment CRM<\/span><\/a> to find past conversations and notes about the candidate. Even the smallest details that you remember will remind your candidates that you see them as more than a paycheck.<\/span><\/p>\n

Don\u2019t have a history with the candidate? Ask new candidates questions that will lead them to reveal more about themselves. It\u2019ll impress them when you remember these details down the road.<\/span><\/p>\n

Customise Bulk Emails <\/b><\/p>\n

Bulk email is an inevitable reality of recruiting communication, and it\u2019s unrealistic to do away with it all together. But there are many ways you can customise a bulk email to make it as personal as one written from scratch. Consider personalising these fields:<\/span><\/p>\n