{"id":16329,"date":"2018-01-22T14:17:10","date_gmt":"2018-01-22T03:17:10","guid":{"rendered":"https:\/\/www.bullhorn.com\/au\/?p=16329"},"modified":"2019-03-02T08:49:16","modified_gmt":"2019-03-01T21:49:16","slug":"top-recruitment-trends-2018","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/au\/blog\/top-recruitment-trends-2018\/","title":{"rendered":"The Top Recruitment Trends for 2018"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What are the top trends that are shaping the recruitment industry in 2018? What do recruitment pros see as top priorities? Opportunities? Obstacles? More than 1,400 recruitment professionals worldwide, from agencies of all sizes operating in all sectors, weighed in with their thoughts on the current recruitment landscape.\u00a0<\/span><span style=\"font-weight: 400;\">They shared their outlook on future performance and revenue growth, top priorities and challenges for 2018, and their outlook on the economy and technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are just a few of the many key takeaways from the <\/span><a href=\"https:\/\/www.bullhorn.com\/au\/resources\/2018-australian-recruitment-trends-report\/?LS=WebsiteLSD=Blog_AU&amp;LA=2018_Trends_Survey_Report_AU&amp;LAD=2018_Trends_Survey_Report_AU&amp;utm_source=website&amp;utm_medium=blogl&amp;utm_campaign=2018_trends_survey_report_au\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">2018 Australian Recruitment Trends Report: The Industry&#8217;s Outlook for 2018<\/span><\/i><\/a><span style=\"font-weight: 400;\">. Get your copy of the full report <a href=\"https:\/\/www.bullhorn.com\/au\/resources\/2018-australian-recruitment-trends-report\/?LS=WebsiteLSD=Blog_AU&amp;LA=2018_Trends_Survey_Report_AU&amp;LAD=2018_Trends_Survey_Report_AU&amp;utm_source=website&amp;utm_medium=blogl&amp;utm_campaign=2018_trends_survey_report_au\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/span><\/p>\n<h3><b>Optimism for 2018 (within reason)<\/b><\/h3>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=81%25+of+%23recruitment+pros+expect+their+agencies+revenue+to+increase+in+2018+compared+to+2017.&#038;url=https:\/\/www.bullhorn.com\/au\/blog\/top-recruitment-trends-2018\/' target='_blank'>81% of #recruitment pros expect their agencies revenue to increase in 2018 compared to 2017.<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=81%25+of+%23recruitment+pros+expect+their+agencies+revenue+to+increase+in+2018+compared+to+2017.&#038;url=https:\/\/www.bullhorn.com\/au\/blog\/top-recruitment-trends-2018\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Recruitment professionals are expecting big things for 2018, but they\u2019re keeping their expectations grounded, compared to past years. Eighty-one percent of respondents expect to see their revenue increase in 2018 over the past year, slightly down from the 85 percent figure from last year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This grounded optimism is reflected in other predictions as well. Seventy-two percent of respondents think hiring needs will increase (compared to 63 percent last year). On the plus side, expectations for increased billable hours are higher than ever (63 percent compared to a modest 49 percent from the previous year.) <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s changed? \u00a0One possible explanation is a dip in confidence about the current economy and business climate. A full 78 percent of respondents are very or somewhat concerned about the rate of economic growth and more than half of respondents are concerned about consumer spending, inflation and interest rates.<\/span><\/p>\n<h3><b>Technology Takes Precedent<\/b><\/h3>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=59%25+of+%23recruitment+agencies+anticipate+an+increase+in+tech+spending+in+2018&#038;url=https:\/\/www.bullhorn.com\/au\/blog\/top-recruitment-trends-2018\/' target='_blank'>59% of #recruitment agencies anticipate an increase in tech spending in 2018<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=59%25+of+%23recruitment+agencies+anticipate+an+increase+in+tech+spending+in+2018&#038;url=https:\/\/www.bullhorn.com\/au\/blog\/top-recruitment-trends-2018\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Technology is moving at a blistering pace and recruitment agencies are taking notice. More than half (59 percent) of recruitment agencies anticipate an increase in tech spending in 2018, compared to forty-three percent last year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automation remains a hot topic for recruitment agencies. Forty-seven percent rank automation in their top three challenges while only 17 percent rank it as a top priority. Clearly, the potential for significant opportunity remains. More than a third (40 percent) of agencies don\u2019t automate during the prospecting, client engagement, or account management stages. And more than 35 percent don\u2019t automate candidate selection, screening, or nurturing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Need more convincing to embrace automation? Forty-five percent of respondents say automation\u2019s greatest value is increased efficiencies and the same amount say its biggest benefit is increased engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do recruitment agencies feel about digital recruitment platforms like Upwork, Shiftgig, Catalant, and others? The jury\u2019s still out. Sixty-five percent of respondents said they\u2019re unsure whether these platforms will hurt or help their business. The good news: much more respondents say they\u2019ll help their business than those who say they\u2019ll hurt it (28 percent to 7 percent). <\/span><\/p>\n<h3><b>Candidate experience matters (but who\u2019s responsible?)<\/b><\/h3>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=The+talent+shortage+ranks+as+the+%231+challenge+for+recruitment+professionals+in+2018.&#038;url=https:\/\/www.bullhorn.com\/au\/blog\/top-recruitment-trends-2018\/' target='_blank'>The talent shortage ranks as the #1 challenge for recruitment professionals in 2018.<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=The+talent+shortage+ranks+as+the+%231+challenge+for+recruitment+professionals+in+2018.&#038;url=https:\/\/www.bullhorn.com\/au\/blog\/top-recruitment-trends-2018\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">The candidate experience is arguably more important than ever. Why? Recruitment agencies have an unprecedented incentive to make their candidates happy. Candidate-related concerns dominate the results of the survey. Candidate acquisition is again one of the top three priorities for recruitment agencies (41 percent say it\u2019s a top priority), and the talent shortage is once again the top challenge for recruitment professionals (71 percent). Perhaps most alarmingly, only 16 percent of respondents redeploy at least half of their candidates. In all these cases, an improved candidate experience can have a dramatic positive impact. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you do decide to prioritise the candidate experience (and you should), who\u2019s responsible? Respondents have mixed views. Fifty percent say individual recruiters are responsible and 43 percent say it\u2019s a shared responsibility. <\/span><span style=\"font-weight: 400;\">We side with the 43<\/span><span style=\"font-weight: 400;\">: delivering a truly rewarding candidate experience is something the whole agency contributes to, regardless of who\u2019s on the front lines with candidates.<\/span><\/p>\n<a href=\"https:\/\/www.bullhorn.com\/resources\/2018-north-american-staffing-recruiting-trends-report\/?LSD=Blog&amp;LA=2018_Trends_Survey_Report_NA&amp;utm_source=blog&amp;utm_medium=website\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2018\/01\/7.png\" alt=\"\" width=\"1196\" height=\"598\" class=\" wp-image-16348 aligncenter\" srcset=\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2018\/01\/7.png 1024w, https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2018\/01\/7-768x384.png 768w\" sizes=\"auto, (max-width: 1196px) 100vw, 1196px\" \/><\/a>\n<h3><b>Referrals Are The New King of the Hill<\/b><\/h3>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Candidate+referrals+rank+as+the+%231+source+of+high-quality+candidates.&#038;url=https:\/\/www.bullhorn.com\/au\/blog\/top-recruitment-trends-2018\/' target='_blank'>Candidate referrals rank as the #1 source of high-quality candidates.<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Candidate+referrals+rank+as+the+%231+source+of+high-quality+candidates.&#038;url=https:\/\/www.bullhorn.com\/au\/blog\/top-recruitment-trends-2018\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Another reason to focus on the candidate experience? Referrals are critical to your agency&#8217;s\u00a0<\/span><span style=\"font-weight: 400;\">ability to place new candidates. Referrals from existing candidates jumps to the top of the list as the single best source of talent this year. 25 percent say referrals are the absolute best source of high-quality talent, and 62 percent place them in their top three. Delivering a great candidate experience can pay off not just for filling a position today, but also for sourcing other candidates in the future via positive referrals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Referrals are important for growing your client base as well. If you want to bring in new business (11-25% of a typical recruitment agency&#8217;s revenue), referrals from happy clients are key. How should you best bolster your relationship with existing clients? To keep client relationships going strong, agencies cite consistent communication with hiring managers as the best strategy (90 percent), followed by quarterly business reviews (59 percent) and delivering market research and analytics (48 percent).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t sleep on the value of customer satisfaction. Although it was last year\u2019s number one metric, customer satisfaction came in behind fill rate this year on the top metrics used to measure the recruiting\/recruitment delivery process, tied with hit rate on 34 percent. While production numbers are important for profitability (the top priority for recruitment agencies in 2018), you\u2019ll be able to sustain that success only by delivering an incredible customer experience.<\/span><\/p>\n<p>2018 looks to be a pivotal and profitable year for recruitment agencies poised to handle the challenges ahead. Are you ready to be proactive\u2014about owning the candidate experience, embracing new technology, and making new ground? This year will be your chance to find out.<\/p>\n<hr \/>\n<p><i><span style=\"font-weight: 400;\">Want more insight on the trends, priorities, and challenges recruitment pros say they\u2019re facing in the year ahead? <a href=\"https:\/\/www.bullhorn.com\/au\/resources\/2018-australian-recruitment-trends-report\/?LS=WebsiteLSD=Blog_AU&amp;LA=2018_Trends_Survey_Report_AU&amp;LAD=2018_Trends_Survey_Report_AU&amp;utm_source=website&amp;utm_medium=blogl&amp;utm_campaign=2018_trends_survey_report_au\" target=\"_blank\" rel=\"noopener\">Read the full report<\/a> and learn more about the opportunity that lies ahead for your agency in 2018.<\/span><\/i><\/p>\n<a href=\"https:\/\/www.bullhorn.com\/au\/resources\/2018-australian-recruitment-trends-report\/?LS=WebsiteLSD=Blog_AU&amp;LA=2018_Trends_Survey_Report_AU&amp;LAD=2018_Trends_Survey_Report_AU&amp;utm_source=website&amp;utm_medium=blogl&amp;utm_campaign=2018_trends_survey_report_au\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2018\/01\/AUS_1350x290_NOBUTTON_V2.png\" alt=\"\" width=\"1350\" height=\"290\" class=\"alignnone size-medium wp-image-16349\" srcset=\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2018\/01\/AUS_1350x290_NOBUTTON_V2.png 1350w, https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2018\/01\/AUS_1350x290_NOBUTTON_V2-768x165.png 768w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>What trends are shaping the recruitment industry in 2018? More than 1,400 recruitment professionals worldwide had their say. Here are some highlights.<\/p>\n","protected":false},"author":141,"featured_media":16332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[555,556],"tags":[],"class_list":["post-16329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends-and-insights","category-tips-tricks-and-how-tos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Top Recruitment Trends for 2018 | Bullhorn AU<\/title>\n<meta name=\"description\" content=\"What trends are shaping the recruitment industry in 2018? More than 1,400 recruitment professionals worldwide had their say. Here are some highlights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/au\/blog\/top-recruitment-trends-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Top Recruitment Trends for 2018 | Bullhorn AU\" \/>\n<meta property=\"og:description\" content=\"What trends are shaping the recruitment industry in 2018? More than 1,400 recruitment professionals worldwide had their say. 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Before joining Bullhorn, Bob spent five years at the digital marketing agency, Brafton, as a Social Media and Engagement Manager. He earned his bachelor's degree from Siena College and his MFA in writing from Emerson College. Bob can most commonly be found writing or turning things that aren't games into games.","url":"https:\/\/www.bullhorn.com\/au\/blog\/author\/bobmchugh\/"}]}},"grav_blocks":null,"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/au\/blog\/top-recruitment-trends-2018\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"Staffing and Recruiting Trends\" title=\"Trends Blog\" src=\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2018\/01\/Trends-Blog.png\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Industry Trends &amp; Insights<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">The Top Recruitment Trends for 2018<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/posts\/16329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/comments?post=16329"}],"version-history":[{"count":0,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/posts\/16329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/media\/16332"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/media?parent=16329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/categories?post=16329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/tags?post=16329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}