{"id":16488,"date":"2018-04-10T10:28:37","date_gmt":"2018-04-10T00:28:37","guid":{"rendered":"https:\/\/www.bullhorn.com\/au\/?p=16488"},"modified":"2019-03-02T08:49:14","modified_gmt":"2019-03-01T21:49:14","slug":"elevating-human-potential-reo-group-qa-stella-petrou-concha","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/au\/blog\/elevating-human-potential-reo-group-qa-stella-petrou-concha\/","title":{"rendered":"Elevating Human Potential at Reo Group: A Q&A with Stella Petrou Concha"},"content":{"rendered":"

We\u2019re thrilled to bring you the latest installment of the Recruitment Speaks Out series in which top Australian recruitment leaders share unique stories on their agency\u2019s origins and what drives their business growth.<\/span><\/i><\/p>\n

\"\"<\/span><\/i><\/p>\n

Founded in 2009 with a focus in financial recruitment, <\/span>Reo Group<\/span><\/a> has been \u2018Evaluating Human Potential\u2019 with every single candidate interaction from the start. I recently spoke with Stella Petrou Concha, Co-Founder & CEO at Reo Group for her insights on what it takes to grow a small business with a strong vision.<\/span><\/p>\n

Sally Wong [SW]: You started your career in the medical field. How do you find yourself in recruitment today?<\/b><\/p>\n

Stella Petrou Concha [SPC]:<\/b> I knew from a very young age that I wanted to help people and, as a kid, I thought that looked like being a doctor. I worked very, very hard during that time to build up myself academically so I could get into medicine. I remember at the time, Patch Adams was my favourite movie and I dreamt of a life like Patch Adams. But when I actually got into the hospital system and completed my intern year, I quickly realised that being in the medical field wasn\u2019t going to be the right job for me. Medicine was asking me to be quite distant to people when all I wanted to do was to get close.<\/span><\/p>\n

I left medicine, knowing that I wanted to be instrumental in helping people but I didn\u2019t know how that would look. I found myself unemployed and unemployable with a degree that couldn\u2019t land me a corporate full time job. This is when I started my first business, Mind Connection. I then fell into recruitment some years later. In recruitment, I was able to use all of the skills I\u2019d learnt from my medical background and running my first business. I utilised my bedside manner and patient care in an industry that really lacked care from a candidate perspective.<\/span><\/p>\n

I brought my entrepreneurial skills and reliance from starting my first business to make the cold calls needed to grow a business. That\u2019s how I found success in recruitment and if it wasn\u2019t for the journey, I wouldn\u2019t be where I am today. It was the challenges I faced in early part of life that taught me the skills to be a good recruiter. I\u2019ve been in recruitment now for 11 years.<\/span><\/p>\n

SW: The Reo Group\u2019s vision is \u2018Elevating Human Potential\u2019. What does that mean to you?<\/b><\/p>\n

SPC:<\/b> When the collective human race elevates, the world will elevate. Even if that\u2019s one person at a time, our purpose is to elevate human potential. For every single person we meet at Reo, our vision is to have a moment with them where that moment elevates them to be a better version of themselves. We believe when this happens we can make a huge contribution in the world.<\/span><\/p>\n

SW: How does your company live your vision and values every day?<\/b><\/p>\n

SPC: <\/b>\u2018Elevating Human Potential\u2019 is really at the core of our organisation. It\u2019s how we interact daily with our team as well as our candidates and clients. Our operating model and recruitment methodology is based on \u2018Elevating Human Potential\u2019. We\u2019ve built our business around our vision so for every decision we make and for every action we take operationally, we place this mantra at the core.<\/span><\/p>\n

At Reo, we have three signature behaviours. Our signature behaviours help us live out our vision. It\u2019s a focus for us daily and we measure it so we can ensure that we\u2019re engaging with living out our vision. The moment you stop talking about it and the moment you stop having your vision at the centre of decisions, then your vision falls away.<\/span><\/p>\n

SW: What makes Reo Group different? How have you leveraged those qualities to grow your agency?<\/b><\/p>\n

SPC: <\/b>When we started Reo, we had very little authority in the market. I only had 2 years experience in recruitment at the time, and no one wanted to join a startup business with an unseasoned entrepreneurial recruiter. So we had to grow the business with recruiters from within. We started bringing in finance professionals to be recruiters. That was very successful for us because a lot of our customers that were finance executives found it very easy to engage with our recruiters. The quality of service and conversations that they were having was a lot broader than filling a seat. They were very strategic conversations around capabilities and behaviours, and how that would turn into results. That\u2019s been the magic that\u2019s helped us grow.<\/span><\/p>\n

Now that we\u2019ve got a good base of recruiters, we can now welcome recruitment professionals into Reo who see us as a point of difference and a business of influence. We\u2019ve also got a training methodology and training plan to help somebody with very little experience in business be a successful recruitment individual.<\/span><\/p>\n

SW: What sets apart a candidate\u2019s experience with your agency from another?<\/b><\/p>\n

SPC: <\/b>We work with candidates to discover their best personal brand. What we know is when you have clarity on who you are and your purpose in life, then you tend to have a lot of clarity when you communicate in an interview. When this is clear, a candidate tends to enter conversations with a strong sense of \u2018why\u2019 and they talk to their \u2018why\u2019, not the \u2018what\u2019 and \u2018how\u2019. We teach candidates how to step out of their \u2018what\u2019 and \u2018how\u2019 to really talk to their purpose.<\/span><\/p>\n

We also teach our candidates to answer competency behavioural-style questions in a structured methodology. We put a lot of work to help them practice so when it comes to game day they\u2019ll perform. One of our signature behaviors is that we nurture and respect one another. The word nurture is a very big word for us. It has a very caring nature to it, so we put a lot of energy into nurturing people. We know that when our candidates do better, we do better.<\/span><\/p>\n

SW: What are some of the industry challenges you\u2019ve faced or continue to face, and how do you and your team deal with such challenges?<\/b><\/p>\n

SPC: <\/b>I think the biggest challenge for us is developing recruiters. What I\u2019ve noticed in the market is that unless you’re \u2018buying\u2019 a recruiter or an individual with a large database, it\u2019s difficult to grow your business without hiring juniors and developing them in your methodology and standards.<\/span><\/p>\n

I\u2019ve been in the business for 9 years and I\u2019m still learning what the right fit is and what the right type of person is for Reo. The other piece is continual engagement. How do you create a high-performing environment where all types of people can flourish? Not necessarily everyone is going to be competitive. Not everyone is going to want to be a hunter. It\u2019s important to have an environment where all types of characters thrive.<\/span><\/p>\n

SW: Expectations are high in recruitment. How do you balance client and candidate needs, and employee wellbeing?<\/b><\/p>\n

SPC: <\/b>Recruitment requires us to be on before and after work hours. That\u2019s unfortunately the nature of what we do. We do see a lot of discretionary effort in our business and environment. We have put in place complete work flexibility for our staff so they can plug in and out of the office and work from home at any time they want with no restrictions. We\u2019re able to do that as we keep people accountable to their deliverables and client service. So it\u2019s not the amount of time we see them at the office, it\u2019s about the quality and standard of what they do.<\/span><\/p>\n

The second thing we have is a \u2018Reo Day\u2019. We give our staff two days back each quarter where they can recharge and re-energise. An additional eight days a year on top of their annual leave to rest and recover when they need it. We acknowledge that drain can happen in recruitment. We also put in place an Employee Assistance Program, which is an online psychology chat service where you can call at any time if you’re having some difficulty, be it at work or personally. We want our recruiters to bring their best selves to work everyday, their whole being. By providing these benefits we hope to make an environment where they will perform at their best.<\/span><\/p>\n

SW: If you could pinpoint two things that have most directly contributed to your company\u2019s growth, what would they be and why?<\/b><\/p>\n

SPC: <\/b>I think the first thing is clarity of vision and why we\u2019re doing what we\u2019re doing. Continual conversations around that and how our work practices flow into that. Clarity and documentation of work methodologies is also important. We\u2019ve got a really clear work practice and how that creates our product. So anyone can plug into our business and our training allows people to work within the Reo framework, Reo standard, and Reo\u2019s way of doing business. That consistency of standards and delivery of product is what has produced loyal customers and candidates.<\/span><\/p>\n

The second thing is the thirst from our people to always want to do better. We have a very positive relationship with failure. We use failures to inform us so when we have made a mistake or could have done something better, we\u2019ll use that to pivot so we can be a better organisation.<\/span><\/p>\n

SW: What are some changes you\u2019d like to see in the industry and how are you driving them?<\/b><\/p>\n

SPC: <\/b>The change I want to see is encapsulated by the word \u2018gratitude\u2019. I think the industry as a whole can really elevate with a bit more gratitude. Gratitude toward the candidate and their clients, taking care of them. Also, companies should have more gratitude, be more grateful for their staff, and take care of them more. The last piece is really for recruiters to have more gratitude for the business they work for. It\u2019s interesting we have a little bit of a trap in recruitment where there\u2019s an incentive plan built on a \u2018me\u2019 mentality and often not a \u2018team\u2019 mentality. One of biggest challenges for recruitment leaders is \u2018how do I encourage gratitude with more people and have them embrace that team mentality?\u2019.<\/span><\/p>\n

SW: If your company could be remembered for one thing, what would that be? Why?<\/b><\/p>\n

SPC: <\/b>Elevating human potential. If we can make a difference in the lives of thousands of people by having a positive conversation that elevates them, then we\u2019ve done a bloody good job in our market and leaving our mark in the world!<\/span><\/p>\n

\n

Looking to grow your business this year? Consider these <\/span><\/i>3 Tips to Grow Your Recruitment Agency in 2018<\/span><\/i><\/a>.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re thrilled to bring you the latest installment of the Recruitment Speaks Out series in which top Australian recruitment leaders share unique stories on their agency\u2019s origins and what drives their business growth. Founded in 2009 with a focus in financial recruitment, Reo Group has been \u2018Evaluating Human Potential\u2019 with every single candidate interaction from […]<\/p>\n","protected":false},"author":145,"featured_media":16490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[556],"tags":[],"class_list":["post-16488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks-and-how-tos"],"acf":[],"yoast_head":"\nElevating Human Potential at Reo Group: A Q&A with Stella Petrou Concha - Bullhorn AU<\/title>\n<meta name=\"description\" content=\"We spoke with Stella Petrou Concha, Co-Founder & CEO at Reo Group for her insights on what it takes to grow a small business with a strong vision.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/au\/blog\/elevating-human-potential-reo-group-qa-stella-petrou-concha\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elevating Human Potential at Reo Group: A Q&A with Stella Petrou Concha - 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Sally can be most commonly found trying to solve a puzzle or hoping to master the ukelele.","sameAs":["www.linkedin.com\/in\/sallytjaardstra\/"],"url":"https:\/\/www.bullhorn.com\/au\/blog\/author\/sallywong\/"}]}},"grav_blocks":null,"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/au\/blog\/elevating-human-potential-reo-group-qa-stella-petrou-concha\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"shutterstock_1029299632\" title=\"shutterstock_1029299632\" src=\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2018\/04\/shutterstock_1029299632.jpg\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Tips, Tricks, and How-Tos<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">Elevating Human Potential at Reo Group: A Q&A with Stella Petrou Concha<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/posts\/16488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/users\/145"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/comments?post=16488"}],"version-history":[{"count":0,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/posts\/16488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/media\/16490"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/media?parent=16488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/categories?post=16488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/tags?post=16488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}