{"id":19310,"date":"2020-08-27T09:56:04","date_gmt":"2020-08-26T23:56:04","guid":{"rendered":"https:\/\/www.bullhorn.com\/au\/?p=19310"},"modified":"2020-11-26T13:11:19","modified_gmt":"2020-11-26T02:11:19","slug":"what-is-recruitment-cycle-roi","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/au\/blog\/what-is-recruitment-cycle-roi\/","title":{"rendered":"How to Improve Your Recruitment Cycle"},"content":{"rendered":"<p>We are breaking down the 3 business cycles that make up recruitment agencies and showing you how to optimise each cycle with automations at every step of the process.\u00a0 Additionally, we will be showing you how to connect these cycles as a part of your overall business strategy.<\/p>\n<h2>What is the Recruitment Cycle?<\/h2>\n<blockquote><p>\u201cThe specific process and steps a recruiter takes to understand and promote a client\u2019s job order, source and vet candidates, and get the best fit candidate hired.\u201d<\/p><\/blockquote>\n<p>But, your recruitment cycle is a little more complicated than posting a job, submitting a couple of candidates to your client, and then responding with \u201cOMG, that candidate is perfect, hire him today!\u201d<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19311 alignnone lazyloaded\" src=\"https:\/\/recruitingsocial.com\/wp-content\/uploads\/2016\/12\/purple_squirrel.png\" data-src=\"https:\/\/recruitingsocial.com\/wp-content\/uploads\/2016\/12\/purple_squirrel.png\" alt=\":purple_squirrel: Recruitmoji\" width=\"30\" height=\"28\" \/><\/p>\n<p>It might happen sometimes, but typically recruiting processes require a bit more planning\u2026 and might we suggest<span>\u00a0<\/span><a href=\"https:\/\/www.bullhorn.com\/au\/herefish\/?utm_source=blog&amp;utm_medium=website\" target=\"_blank\" rel=\"noopener noreferrer\">automation<\/a>?<\/p>\n<p><strong><em>Let\u2019s break down the recruitment cycle and see where we can automate steps in the process and<span>\u00a0<\/span><a href=\"https:\/\/herefish.com\/roi\/\" target=\"_blank\" rel=\"noopener noreferrer\">save your recruiters time<\/a>.<\/em><\/strong><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6420 lazyloaded\" src=\"https:\/\/cdn.herefish.com\/wp-content\/uploads\/2020\/02\/Graphics_Cycles_Sales-Marketing-Recruiting2.001-1.jpeg\" data-src=\"https:\/\/cdn.herefish.com\/wp-content\/uploads\/2020\/02\/Graphics_Cycles_Sales-Marketing-Recruiting2.001-1.jpeg\" alt=\"\" width=\"1200\" height=\"628\" data-srcset=\"https:\/\/cdn.herefish.com\/wp-content\/uploads\/2020\/02\/Graphics_Cycles_Sales-Marketing-Recruiting2.001-1.jpeg 1200w, https:\/\/cdn.herefish.com\/wp-content\/uploads\/2020\/02\/Graphics_Cycles_Sales-Marketing-Recruiting2.001-1-300x157.jpeg 300w, https:\/\/cdn.herefish.com\/wp-content\/uploads\/2020\/02\/Graphics_Cycles_Sales-Marketing-Recruiting2.001-1-768x402.jpeg 768w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/cdn.herefish.com\/wp-content\/uploads\/2020\/02\/Graphics_Cycles_Sales-Marketing-Recruiting2.001-1.jpeg 1200w, https:\/\/cdn.herefish.com\/wp-content\/uploads\/2020\/02\/Graphics_Cycles_Sales-Marketing-Recruiting2.001-1-300x157.jpeg 300w, https:\/\/cdn.herefish.com\/wp-content\/uploads\/2020\/02\/Graphics_Cycles_Sales-Marketing-Recruiting2.001-1-768x402.jpeg 768w\" \/>\n<h3><strong>Pipeline Management<\/strong><\/h3>\n<p class=\"p1\"><span class=\"s1\">Recently, Capterra published<span>\u00a0<\/span><a href=\"https:\/\/www.capterra.com\/recruiting-software\/impact-of-recruiting-software-on-businesses\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">a report<\/span><\/a><span>\u00a0<\/span>saying that 94% of recruitment agencies and HR professionals claimed that their recruiting process is at its most effective when they are using their ATS.<\/span><\/p>\n<p>Beyond keeping your hot candidates moving through your ATS and recruitment process, you also want to make sure you are keeping any incoming leads properly categorised and searchable for sourcing later.\u00a0 But you don\u2019t have to make your recruiters stay late for data entry and uploading resumes.\u00a0 That\u2019s what<span>\u00a0<\/span><a href=\"https:\/\/www.bullhorn.com\/au\/herefish\/?utm_source=blog&amp;utm_medium=website\" target=\"_blank\" rel=\"noopener noreferrer\">automation<\/a><span>\u00a0<\/span>is for!<\/p>\n<h3><strong>Plan<\/strong><\/h3>\n<p>Once a job order hits the recruiter&#8217;s desk, it\u2019s time to start doing some research and planning (especially if it\u2019s a new client).\u00a0 Recruiters will need to collaborate with the salesperson and get as much background info as possible<span>\u00a0<\/span><em>before<\/em><span>\u00a0<\/span>they talk to the client\/hiring manager.<\/p>\n<p>This is also a good time to start planning your campaign for the new job.\u00a0 This should be a fairly standard process that is shared and optimised across your organisation.\u00a0 This could be as simple as a checklist or as sophisticated as a<span>\u00a0<\/span><a href=\"https:\/\/herefish.com\/tour\/recruitment-marketing-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\">completely automated chain-of-events<\/a>.\u00a0 Just make sure that your recruiters are equipped with the tools they need so the \u201cprocess\u201d doesn\u2019t become post-job-wait-for-application-to-land-in-inbox.<\/p>\n<h3><strong>Communicate with Client<\/strong><\/h3>\n<p>Depending on the industry and the job, this could be a phone call or even an in-person visit.\u00a0 Make the most of your time with the client by asking the right questions upfront and getting all of the details you need to attract and find the<span>\u00a0<\/span><em>right<\/em><span>\u00a0<\/span>candidate.<\/p>\n<h3><strong>Create a Job Description<\/strong><\/h3>\n<p>This is likely the most important step in the recruitment process.<\/p>\n<p>The job description will be \/ should be used to<span>\u00a0<\/span><strong>make your job attractive to human readers and optimised for search engines<\/strong>, whether those be the all-powerful Google or a keyword search engine on your agency&#8217;s favorite job board.<\/p>\n<p>Bonus points: With Herefish, you can use this job description to automatically match jobs to candidates already in your ATS, sending them an email or text alert the day your job is posted.<\/p>\n<h3><strong>Source Candidates<\/strong><\/h3>\n<p>Typical sourcing channels include<span>\u00a0<\/span><a href=\"https:\/\/herefish.com\/blog\/inbound-recruiting\/\" target=\"_blank\" rel=\"noopener noreferrer\">your agency\u2019s website<\/a>, job boards, Google social media, and<span>\u00a0<\/span><a href=\"https:\/\/herefish.com\/blog\/hidden-ats-talent\/\" target=\"_blank\" rel=\"noopener noreferrer\">your own ATS<\/a><span>\u00a0<\/span>via email, text, and calling.<\/p>\n<blockquote class=\"blockquote\"><p>Any lead is great, unless they are totally unqualified and cost your agency hundreds of dollars to attract.<\/p><\/blockquote>\n<p>This is why you must make sure you are tracking the source of your leads, the placement rate by source, and absolutely the cost of placement by source. See what is actually working for your age, and cut out what\u2019s bringing down your agency&#8217;s bottom line.<\/p>\n<p>With that planning done, outlining your agency\u2019s ideal sourcing strategy becomes a piece of cake.<\/p>\n<p>With outline in hand, get your most effective recruiters together with your marketing team and leadership.\u00a0 Spend a couple of hours strategising to find which sourcing channels, verbiage and timing have proven most successful.\u00a0 Then, standardise and optimise that flow with<span>\u00a0<\/span><a href=\"https:\/\/www.bullhorn.com\/au\/herefish\/?utm_source=blog&amp;utm_medium=website\" target=\"_blank\" rel=\"noopener noreferrer\">automation<\/a>.<span>\u00a0<\/span><strong>Everyone will love the extra time back in their day<\/strong>, and your candidates will love that they know what to expect from your brand, every time.<\/p>\n<h3><strong>Qualify and Pre-Screen Applicants<\/strong><\/h3>\n<p>Qualifying applicants is an extremely important part of the recruitment cycle.\u00a0 It ensures that your recruiters aren\u2019t wasting their time vetting and talking with candidates that aren\u2019t a fit.\u00a0 We recommend using surveys to help<span>\u00a0<\/span><a href=\"https:\/\/herefish.com\/tour\/candidate-nps\/\" target=\"_blank\" rel=\"noopener noreferrer\">automate<\/a><span>\u00a0<\/span>some of this step.\u00a0 Once the basic qualification is done, the recruiter has more time to do a deeper dive with the candidate, talking through the job as well as the candidate\u2019s hopes, dreams, and fears.<\/p>\n<h3><strong>Schedule Client Interviews<\/strong><\/h3>\n<p>From coordinating schedules to sending all of the pertinent details to your candidate, this step can suck a lot of time out of a recruiter&#8217;s day (or week).\u00a0 Using Herefish, you can<span>\u00a0<\/span><a href=\"https:\/\/herefish.com\/automations\/interview-confirmation\/\" target=\"_blank\" rel=\"noopener noreferrer\">automate<\/a><span>\u00a0<\/span>many of these communication steps within your recruitment cycle. This ensures your candidates have all of the information they need while making a better experience for them<span>\u00a0<\/span><em>and<\/em><span>\u00a0<\/span>reducing no-shows.<\/p>\n<p>Bonus points: If a candidate is rejected after the client interview, keep them engaged and more likely to place with your agency by sending (automated)<span>\u00a0<\/span><a href=\"https:\/\/herefish.com\/automations\/interview-rejection\/\" target=\"_blank\" rel=\"noopener noreferrer\">followup emails<\/a><span>\u00a0<\/span>with the next steps and additional jobs for them to consider.<\/p>\n<h3><strong>Hire and Onboard<\/strong><\/h3>\n<p>The day has finally come.\u00a0 Your recruiter receives the notice that their client is hiring their candidate. Everyone is happy.\u00a0 Best day ever.\u00a0 \u00a0<em>And<\/em>, if you\u2019ve been utilising the automations referenced above, this day will come sooner and sooner in your recruitment cycle, meaning more placements each year with the same amount of resources. &#x1f44d;<\/p>\n<p>Just be sure you don\u2019t fall short on<span>\u00a0<\/span><a href=\"https:\/\/herefish.com\/automations\/onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding<\/a><span>\u00a0<\/span>\u2013 Nothing ruins the best day ever like a fall-off.<\/p>\n<h3><strong>Redeployment<\/strong><\/h3>\n<p>For contract employees and most recruitment agencies, the job\u2019s not over once a candidate is placed.\u00a0 Keep that contractor engaged throughout their assignment, then when it\u2019s nearing the end, start talking with them about their next assignment.\u00a0 Redeploying existing contractors is an easy way to capture more value from candidates<span>\u00a0<\/span><em>and<\/em><span>\u00a0<\/span>create a top-notch experience for contractors, who likely want to keep working.\u00a0 You can even<span>\u00a0<\/span><a href=\"https:\/\/herefish.com\/automations\/redeploy-contract-employees\/\" target=\"_blank\" rel=\"noopener noreferrer\">automate the redeployment process<\/a>.<\/p>\n<h2><strong>Final Thoughts<\/strong><\/h2>\n<p class=\"p1\"><span class=\"s1\">With more and more job candidates falling into the category of<span>\u00a0<\/span><a href=\"https:\/\/herefish.com\/blog\/passive-candidates\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">passive, or the newly-minted, modern candidates<\/span><\/a>, rather than active job searchers, there is more pressure on recruitment agencies to have a well-conceived recruitment cycle.\u00a0 This isn\u2019t one person\u2019s job.\u00a0 It takes the collaboration of recruitment, sales, and marketing teams.\u00a0 You must work together to make sure all of these overlapping processes, communications, and automations create a seamless and wonderful experience for your candidates and clients\u2026<span>\u00a0<\/span><em>and<\/em><span>\u00a0<\/span>your employees.<\/span><\/p>\n<p>With that, we hope you\u2019ve learned a little about how to define and optimise your recruitment cycle as well as how to use automation to make it better, faster, stronger. &#x1f4aa;<\/p>\n<hr \/>\n<a href=\"https:\/\/www.bullhorn.com\/au\/herefish\/?LS=Website&amp;LSD=Blog_AU&amp;LA=Blog_AU_20_08_27&amp;LAD=Blog_AU_20_08_27_Recruitment_Cycle=&amp;utm_source=blog_au&amp;utm_medium=website&amp;utm_campaign=blog_au_20_08_27_recruitment_cycle\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2020\/05\/Herefish_Blog_Footers_AU_2_V1.jpg\" alt=\"\" width=\"1350\" height=\"290\" class=\"alignnone size-full wp-image-18846\" srcset=\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2020\/05\/Herefish_Blog_Footers_AU_2_V1.jpg 1350w, https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2020\/05\/Herefish_Blog_Footers_AU_2_V1-768x165.jpg 768w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>What is the recruitment cycle and how can you make your process more efficient and valuable? Here&#8217;s what you can automate and streamline.<\/p>\n","protected":false},"author":1,"featured_media":19312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[554,556],"tags":[],"class_list":["post-19310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-staffing-technology","category-tips-tricks-and-how-tos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Improve Your Recruitment Cycle - Bullhorn AU<\/title>\n<meta name=\"description\" content=\"What is the recruitment cycle and how can you make your process more efficient and valuable? 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