{"id":74513,"date":"2021-11-23T08:54:46","date_gmt":"2021-11-22T21:54:46","guid":{"rendered":"https:\/\/www.bullhorn.com\/au\/?p=74513"},"modified":"2021-11-23T16:49:16","modified_gmt":"2021-11-23T05:49:16","slug":"how-to-make-a-bigger-impact-with-your-content-in-2022","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/au\/blog\/how-to-make-a-bigger-impact-with-your-content-in-2022\/","title":{"rendered":"How to Make a Bigger Impact With Your Content in 2022"},"content":{"rendered":"

Let’s skip the cliches about the “new normal” and “unprecedented challenges” and cut to what we all realise about marketing in the recruiting industry:<\/span><\/p>\n

The rules of engagement will never be the same.<\/b><\/h3>\n

The ways to meaningfully connect with prospects (be they potential clients or candidates) have changed. Dramatically. Yes, we’re finding our footing after having the rug ripped out from under us nearly two years ago, but we’re still dealing with the pandemic. People still feel disconnected and distant. Businesses are still trying to define their best path forward, and individuals have new priorities for and concerns about their careers.<\/span><\/p>\n

In light of all this change, how can you find the right voice for your recruiting agency’s brand and content in 2022? And once you create that content, what are the best ways to ensure your messages make an impact on employers and job seekers alike? Here are a few tips to help:<\/span><\/p>\n

Revisit your fundamentals.<\/b><\/h3>\n

Your mission. Your vision. Your values and culture. Your core story. Have they evolved over the last few years due to changes in the workforce ecosystem \u2013 or do they <\/span>need<\/span><\/i> to? If so, consider the impact this will have on your messaging and content and create a plan to communicate those changes throughout the coming year. Content that reinforces your organisation’s “why” will be the most effective.<\/span><\/p>\n

Create content that reflects your authentic employer brand.<\/b><\/h3>\n

People work with your team and your organisation because of who you are. If you want to create content that engages employers and job seekers, define what your recruiting agency is passionate about and what drives you (see the “fundamentals” section above for inspiration). Once you’ve determined that, it will naturally lend itself to content authentic to your brand and resonates with your audiences.<\/span><\/p>\n

Meet your clients and candidates where they are.<\/b><\/h3>\n

Your agency invests a ton of time and resources into creating content, but unless it resonates with your audiences and reaches people where they are (psychologically and physically), it won’t make an impact.\u00a0<\/span><\/p>\n

So, while it’s essential to create content that shows what your agency and brand are all about, it’s even <\/span>more critical<\/i><\/b> to address the needs and wants of your audience. To make sure your content stands out in 2022:<\/span><\/p>\n