{"id":76264,"date":"2023-03-21T11:50:51","date_gmt":"2023-03-21T00:50:51","guid":{"rendered":"https:\/\/www.bullhorn.com\/au\/?p=76264"},"modified":"2024-01-11T16:35:01","modified_gmt":"2024-01-11T05:35:01","slug":"connected-recruiting-in-practice-how-to-transform-your-talent-lifecycle","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/au\/blog\/connected-recruiting-in-practice-how-to-transform-your-talent-lifecycle\/","title":{"rendered":"Connected Recruiting in practice: How to transform your talent lifecycle"},"content":{"rendered":"

At this year\u2019s Engage Sydney, we gathered with recruitment peers, experts, and partners to explore the latest recruitment trends, technological innovations, and the industry’s challenges \u2013 and how to meet them head-on. Among these keynotes, sessions, and demos, one strategy emerged in conversation again and again: Connected Recruiting<\/a>.<\/p>\n

In one memorable session, two Bullhorn pros, Ben Carter<\/a>, Senior Director, Automation & AI, and Hugh Catterall<\/a>, Global Account Director, Enterprise, broke down Bullhorn\u2019s Connected Recruiting strategy into actionable tips. Below, read a few key takeaways from their conversation, including a breakdown of the modern candidate, Bullhorn Automation<\/a>\u2019s capabilities, and just how impactful Connected Recruiting can be.<\/p>\n

What does talent want?<\/h2>\n

Last year, we conducted our GRID Talent Trends survey,<\/a> where we connected with candidates to learn why they choose to work with an agency, what value they see in working with a recruiter, and what their experience with agencies has been like.<\/p>\n

Among the top reasons talent chooses to work with a specific recruitment agency are providing access to the right jobs, directly reaching out with good opportunities, and having a good reputation. As for the value of recruiters specifically, that came down to their expertise. Candidates trusted recruiters to guide them through the process, securing the right interviews and providing invaluable advice along the way.<\/p>\n

The biggest theme we saw emerge from the GRID Talent Trends Report was an emphasis on a personalised candidate experience. Candidates want consistent engagement \u2013 three out of five candidates want to be reached out to once a week with new opportunities.<\/strong> And they want communication through the right channels, with email, texting, instant messaging, and social media rising in popularity.<\/p>\n

The results can be detrimental when talent doesn\u2019t have that engagement over the right channels. Detractors for an agency were 6x as likely to cite multiple challenges through the talent lifecycle as advocates. Additionally, 42% of candidates said poor communication is the primary reason for a poor experience.<\/strong><\/p>\n

The modern candidate is also changing. Four different generations of candidates are all part of the workforce, from the Baby Boomers to Gen Zs. Millennials are the largest group, with 40% of workers in the workforce today. Gen Z is also entering the picture, and in the next five years, they will represent nearly a third of the global workforce.<\/p>\n

All these different generations have different traits, perspectives on career growth, and are motivated by different needs. Not surprisingly, each generation has its own preferences on how they want to be communicated with.<\/p>\n\"\"\n

What does this all mean? Candidates value the expertise of recruitment agencies, but they want a better experience, with consistent communication over the right channels.<\/strong> How can agencies make that happen?<\/p>\n

Introducing Connected Recruiting<\/h2>\n

Deliver an incredible talent experience at every stage of the candidate lifecycle. Say hello to Connected Recruiting<\/a>.<\/p>\n

By leveraging modern digital marketing best practices, you can:<\/p>\n