{"id":76343,"date":"2023-05-11T15:02:52","date_gmt":"2023-05-11T05:02:52","guid":{"rendered":"https:\/\/www.bullhorn.com\/au\/?p=76343"},"modified":"2023-05-11T15:34:06","modified_gmt":"2023-05-11T05:34:06","slug":"how-to-drive-more-traffic-to-your-clients-postings-without-overspending","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/au\/blog\/how-to-drive-more-traffic-to-your-clients-postings-without-overspending\/","title":{"rendered":"How to drive more traffic to your clients\u2019 postings \u2013 without overspending"},"content":{"rendered":"

Struggling to attract enough job seekers to your clients’ job listings without breaking the bank? As a recruitment agency, finding the right talent to fill your clients’ open positions is critical \u2013 but nobody has an unlimited budget.\u00a0<\/span><\/p>\n

While there\u2019s no \u201csilver bullet,\u201d these tactics will help you drive more traffic to your job listings \u2013 and get more qualified candidates to apply.<\/span><\/p>\n

Optimise the \u201clast mile\u201d of your application process.<\/b><\/h3>\n

Make sure the application process is user-friendly and doesn’t unintentionally create friction that drives job seekers away. One way to do this is to add one-click apply options such as Apply with Indeed or Apply with LinkedIn. Also, consider adding a “Skip the Search” option for people who just want to send you a resume and let you recommend the right job.<\/span><\/p>\n

Don’t lose potential candidates who view your jobs.<\/b><\/h3>\n

Many job seekers view job listings without being ready to apply. To avoid losing them, there are a couple of things you can add:<\/span><\/p>\n

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  1. Exit intent pop-up:<\/b> Create a pop-up that only appears when someone leaves a job without applying to invite the candidate to download a piece of helpful content (e.g., a salary survey, job hunting advice, or employment outlooks in specific fields) or sign up for job alerts (see below).\u00a0<\/span><\/li>\n
  2. Job alert sign-up:<\/b> Offer candidates the ability to sign-up for job alerts that match their preferences.\u00a0<\/span><\/li>\n<\/ol>\n

    When you get people\u2019s email addresses or cell phone numbers, you create opportunities to nurture relationships. Then, when those individuals are ready to apply, they\u2019ll be more likely to return to your site.<\/span><\/p>\n

    Add a job search widget to your home page and candidates page.<\/b><\/h3>\n

    Make it extremely easy for potential candidates to find relevant jobs by adding a job search widget to your website (placed at the top of pages for maximum visibility). The more convenient you make it for people to search, the more likely they are to apply.<\/span><\/p>\n

    Use a welcome mat or fly-in pop-ups.<\/b><\/h3>\n

    While pop-ups may seem intrusive, they can effectively drive traffic to your job listings or encourage visitors to apply. You can customise the pop-up message to match the visitor’s interests and preferences.<\/span><\/p>\n

    Drive more job seekers back to your website.<\/b><\/h3>\n

    Our research has shown that returning job seekers are twice as likely to apply for a job as first-time visitors. You\u2019ve already invested money to get people to visit your site once \u2013 make the most of that investment by building a plan to bring them back.<\/span><\/p>\n

    To encourage visitors to return to your site, consider offering job alerts via email or text message. You can also use retargeting PPC advertising on Google’s Display Network, Facebook, or LinkedIn to reach visitors who have visited your Career Portal, or use marketing automation to email or text visitors who have completed a Contact form on your site.<\/span><\/p>\n

    Offer content that appeals to your target candidates (including passive talent).<\/b><\/h3>\n

    Think: What questions and information are your ideal job seekers looking for? Salary surveys, profiles of top employers in specific fields, job hunting guidance and career growth advice all provide value to visitors.\u00a0<\/span><\/p>\n

    You can also make the most of Thank You pages, which appear after someone fills out a form on your website. These pages are an excellent place to promote content to passive talent (e.g., offer a free eBook on “How to Negotiate Your Salary Like a Pro” or “Secrets to Landing Your Dream Job in 2023”) and encourage active job seekers to return to your Career Portal before leaving your site.<\/span><\/p>\n

    Increase your job distribution.<\/b><\/h3>\n

    There are many ways to increase your job listings’ reach, including both paid and free job sites. Additionally, there are software companies that specialise in automating the distribution of your job postings to these sites. Haley Marketing’s <\/span>Career Portal software<\/span><\/a>, for example, distributes to around twelve free job aggregators. You can also opt for multi-poster tools such as Broadbean<\/a> and Ibidu<\/a> to streamline job postings to paid and free job sites.<\/span><\/p>\n

    Beyond job aggregators:<\/span><\/p>\n