Braedon Jones<\/a>, Regional General Manager at Allegis Group, to discuss their approach to innovating business development for long term client success. Read on to find out the key takeaways from the insightful session.<\/p>\nBuilding human connection using technology<\/h2>\n
The session started with an industry temperature check from Pham: \u201cHow has your business performed in the last 12 months?\u201d The panel acknowledged that the post-COVID boom had faded, making way for a more challenging business landscape. \u201cI think 2024 and even the start of this year have been some of the toughest periods we\u2019ve seen in recent years,\u201d remarked Jones.<\/p>\n
Johnson echoed this sentiment, noting that different sectors have felt the impact in unique ways. However, the fundamentals of business development remain unchanged: \u201cPick up the phone, talk to your clients, meet your clients.\u201d She stressed the importance of staying connected, warning that after an 18-month stretch of abundant opportunities, many professionals risk losing the muscle memory of genuine client engagement when it comes to business development.<\/p>\n
At the same time, the panel emphasised the growing role of technology in generating new business. Jones described Allegis Groups\u2019 \u201cneed to adopt technology to improve our processes, making sure that our consultants are more effective.\u201d<\/p>\n
Citing a recent study by Deloitte, he pointed out that nearly two-thirds of all professional services revenue now involves some form of digital interaction. \u201cyou have to be able to arm [your team] with something that’s meaningful and adds value. That’s been a really big focus for us is; digital branding, marketing, collateral, [and] market insights have been some things we’re investing in quite a bit.\u201d<\/p>\n
Automation can be a powerful enabler when communicating with clients; Khaled highlighted how building automations to identify additional touchpoints for their consultants has a \u201creally positive impact\u201d while reducing task fatigue for Core Talent\u2019s business.<\/p>\n
As Johnson put it, if you\u2019re not regularly in touch with your clients, you won\u2019t understand their needs\u2014or whether they even resonate with what you’re offering. The key to success in business development is more than just communication; it\u2019s about building trust, delivering value, and leveraging technology to deepen client relationships.<\/p>\n
Adapting to market shifts<\/h2>\n
In a market that is continuously shifting, successfully adapting looks different to each agency. The panelists shared different approaches to market shifts\u2014some maintained 360 recruitment roles throughout the company, while others scaled delivery talent, emphasising the need for tailored strategies based on resources and team strengths. Training, mentoring, and ensuring consultants are equipped to have meaningful business conversations emerged as critical factors for success in a changing landscape.<\/p>\n
According to Johnson, Sirius maintained their team size and structure and pushed through the challenges head-on. While Jones\u2019s Allegis team changed their team structure to suit the new environment. Khaled drove home the idea of adapting to suit her unique business needs, emphasising that leaders need to make sure that \u201ceveryone understands the why\u201d and to \u201callow consultants that are emerging into recruitment or have been there for a really long time to bring different ideas to the table\u201d.<\/p>\n
Consultant development<\/h2>\n
Consultant development can be a long-term game changer for business growth. A company’s true differentiator is not just its services; it\u2019s the people and their continuous growth. Khaled commented, \u201cI think that it\u2019s about equipping the consultants with what gives them that confidence outside of, ‘Hi, I recruit in this. ‘ So that’s been really, really valuable. And also collaboration. Collaboration for us, whether it’s interstate or working across multiple divisions has been really important and part of our success\u201d. She continued, \u201cWe expect everyone in recruitment to be confident and outgoing and bubbly, but I think that mentoring, coaching, understanding and playing on each other’s strengths is really important.\u201d Johnson agreed, saying \u201con top of that training and development piece, it’s equipping them with how to have the right mindset as well.\u201d<\/p>\n
Leveraging branding and marketing at the desk level<\/h2>\n
Building on the idea that recruitment is a people-first industry, and to bring the session to a close, the panel discussed branding and marketing at the desk level and how this affects their recruiters\u2019 business development goals. Khaled emphasised the importance of giving her recruiters branding and marketing material but encouraging them to have their own voice. \u201cIt\u2019s been really great to tap into all of our diverse markets\u201d. Jones agreed with this initiative, posing the questions \u201cHow do you clearly market these days? More personalised? How do you use social media? How do you get your brand out there in front of people, but also in a way that people know the value you’re going to create, not just branding for sake of branding.\u201d<\/p>\n
The panel emphasised that by showcasing your value authentically and consistently, you can ensure that your brand resonates with the right audience. Johnson wrapped up the discussion by highlighting the importance of adaptability: \u201cI think we all make mistakes along the way, so I think that there’s no solid, his is the way to do it and this is how to do it,\u2019 but I think it comes down to strong communication, always offering them something that’s not recruitment, having that value add, leveraging your marketing division.\u201d<\/p>\n
<\/p>\n
For more insights from Engage Sydney 2025, watch the opening keynote<\/a>.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
When it comes to business development in recruitment, there\u2019s no one-size-fits-all approach. Whether it\u2019s strengthening existing client relationships or forging new ones, agencies must find unique ways to stay ahead of the competition\u2014and of the market conditions. At Engage Sydney 2025, Bullhorn\u2019s Regional Sales Director, Khanh Pham, led a discussion along with a panel of […]<\/p>\n","protected":false},"author":540,"featured_media":79119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[15,555],"tags":[],"class_list":["post-79116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-industry-trends-and-insights"],"acf":[],"yoast_head":"\n
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