{"id":955,"date":"2014-07-14T20:12:59","date_gmt":"2014-07-14T20:12:59","guid":{"rendered":"https:\/\/www.bullhorn.com\/?p=955"},"modified":"2019-03-02T09:12:22","modified_gmt":"2019-03-01T22:12:22","slug":"sourcing-candidates-with-optimized-recruitment-website","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/","title":{"rendered":"Is Your Website Stopping You from Landing New Candidates?"},"content":{"rendered":"

Recruiters specializing in almost any industry will say the same thing: it\u2019s a candidate’s market. The demand for top talent is at a fever-pitch and what many staffing firms may not realize is that one of the biggest reasons they\u2019re not sourcing\u00a0candidates of quality is because their website is not optimized to do so.<\/p>\n

A lot of recruiters simply rely on the phone and email to find and place candidates<\/a>, which is fine and will never go away, but why not invest in a website that will deliver candidates straight to your inbox each morning without having to do anything at all? It\u2019s possible! And if done right, can be a game-changer for you and your business. I\u2019ve compiled a list of things to consider when planning to redo your recruitment website.<\/p>\n

Here are the top 5 things to be aware of when building your new site:<\/span><\/strong><\/p>\n

    \n
  1. Your job ads are the star of the show!<\/strong>
    \nThe most common mistake I see most staffing sites make is that they focus too much on themselves and their personal message, and put almost no emphasis on making their job ads accessible. Don\u2019t get me wrong, having a strong brand and message is important, but it won\u2019t matter if people don\u2019t know what you offer. Back in the day, the staffing industry was more geared towards working with people and consulting on a career search, while now people on the job search view multiple job sites per day and are only interested in what\u2019s available in terms of open opportunities. Because of that, it\u2019s important to make your job ads readily available. That means don\u2019t have them hidden under a \u201cJob Seeker\u201d tab, and don\u2019t only post 3-5 jobs on the homepage and call them \u201cHot Jobs.\u201d Every job you\u2019re working on is a hot job and should get as much visibility as possible.<\/li>\n
  2. The structure of your job ad is more important than you think:<\/strong>
    \nIn order for Google to index your site, its “spiders” must crawl Web pages and rank them based on keyword and page structure. Some of the things these spiders look for are title tags, the number of times keywords are used on a page, and link destinations. Knowing this now, it\u2019s important to make sure your job title is given an H1 title tag, your job description is keyword-rich, and that you link to other jobs that are similar in location and speciality (i.e. Java jobs in Boston).<\/li>\n
  3. Don\u2019t make it difficult to apply:<\/strong>
    \nLooking at the online job application process for other staffing sites, I noticed that companies were sacrificing user experience for data. While having as much data as possible is important, it should not trump overall process. After all, you won’t have any<\/em> data if people don\u2019t complete the application! This means avoiding account prompts, multiple pages of forms to fill out, and even worse, the resume upload with bad parsing. People will literally quit, and not take the time to apply which means you\u2019re missing out on potentially thousands of dollars in business. Think about what you absolutely<\/strong> need from a candidate data standpoint and only require that.<\/li>\n
  4. Keep your site simple and clean:<\/strong>
    \nThink of some of the more popular sites where job seekers go to apply. Favorites like Indeed, Simply Hired, and Craigslist offer a clean, no-frills design that forces the user to go right to the product they came for and apply for jobs. Don\u2019t invest too much in sharp design and moving images; they slow your site down and distract people from what you really want them to do.<\/li>\n
  5. Make sure you\u2019re posting every job to your website:<\/strong>
    \nYou want to make sure that you\u2019re giving the user every opportunity to apply for the jobs that best fit their skillset, but more importantly you want to make sure that all of your jobs are online for SEO (search engine optimization) purposes. This is especially important if you have a regular job feed being published to sites like Indeed, Simply Hired, or any other online job aggregator. The more traffic you can bring into your site, the better your chances of sourcing\u00a0candidates for\u00a0your\u00a0clients, and more candidates means more money!<\/li>\n<\/ol>\n

    This Bullhorn Blog guest post was written by Justin Miller.\u00a0Justin Miller is an experienced marketing professional in the staffing world and is available for consulting at\u00a0StaffingReach.com. Follow him on Twitter at\u00a0@TweetsByJMiller.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Recruiters specializing in almost any industry will say the same thing: it\u2019s a candidate’s market. The demand for top talent is at a fever-pitch and what many staffing firms may not realize is that one of the biggest reasons they\u2019re not sourcing\u00a0candidates of quality is because their website is not optimized to do so. A […]<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[556],"tags":[],"class_list":["post-955","post","type-post","status-publish","format-standard","hentry","category-tips-tricks-and-how-tos"],"acf":[],"yoast_head":"\nIs Your Website Stopping You from Sourcing Candidates?<\/title>\n<meta name=\"description\" content=\"Is your website scaring away job seekers and preventing you from sourcing candidates? Learn how to optimize your recruitment website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Website Stopping You from Sourcing Candidates?\" \/>\n<meta property=\"og:description\" content=\"Is your website scaring away job seekers and preventing you from sourcing candidates? Learn how to optimize your recruitment website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Bullhorn AU\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Bullhorn\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-14T20:12:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-01T22:12:22+00:00\" \/>\n<meta name=\"author\" content=\"Guest Author\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest Author\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/\"},\"author\":{\"name\":\"Guest Author\",\"@id\":\"https:\/\/www.bullhorn.com\/au\/#\/schema\/person\/8824739965c2684410d66475135c3cf5\"},\"headline\":\"Is Your Website Stopping You from Landing New Candidates?\",\"datePublished\":\"2014-07-14T20:12:59+00:00\",\"dateModified\":\"2019-03-01T22:12:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/\"},\"wordCount\":768,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.bullhorn.com\/au\/#organization\"},\"articleSection\":[\"Tips, Tricks, and How-Tos\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/\",\"url\":\"https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/\",\"name\":\"Is Your Website Stopping You from Sourcing Candidates?\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/au\/#website\"},\"datePublished\":\"2014-07-14T20:12:59+00:00\",\"dateModified\":\"2019-03-01T22:12:22+00:00\",\"description\":\"Is your website scaring away job seekers and preventing you from sourcing candidates? Learn how to optimize your recruitment website.\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bullhorn.com\/au\/#website\",\"url\":\"https:\/\/www.bullhorn.com\/au\/\",\"name\":\"Bullhorn AU\",\"description\":\"Applicant Tracking & Recruiting Software\",\"publisher\":{\"@id\":\"https:\/\/www.bullhorn.com\/au\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bullhorn.com\/au\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bullhorn.com\/au\/#organization\",\"name\":\"Bullhorn\",\"url\":\"https:\/\/www.bullhorn.com\/au\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.bullhorn.com\/au\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2021\/09\/og-img.png\",\"contentUrl\":\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2021\/09\/og-img.png\",\"width\":1200,\"height\":628,\"caption\":\"Bullhorn\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/au\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Bullhorn\/\",\"https:\/\/x.com\/Bullhorn\",\"https:\/\/www.instagram.com\/lifeatbullhorn\/?hl=en\",\"https:\/\/www.linkedin.com\/company\/bullhorn\",\"https:\/\/www.youtube.com\/channel\/UC-Rgm5YxtoxsvlCHy6KW3Ug\",\"https:\/\/en.wikipedia.org\/wiki\/Bullhorn,_Inc.\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bullhorn.com\/au\/#\/schema\/person\/8824739965c2684410d66475135c3cf5\",\"name\":\"Guest Author\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/f511bc5c5405ea0e5c296e608f2a89de4b18982d11128d2fc9dc7507191eaf20?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f511bc5c5405ea0e5c296e608f2a89de4b18982d11128d2fc9dc7507191eaf20?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f511bc5c5405ea0e5c296e608f2a89de4b18982d11128d2fc9dc7507191eaf20?s=96&d=mm&r=g\",\"caption\":\"Guest Author\"},\"url\":\"https:\/\/www.bullhorn.com\/au\/blog\/author\/guestauthor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Your Website Stopping You from Sourcing Candidates?","description":"Is your website scaring away job seekers and preventing you from sourcing candidates? Learn how to optimize your recruitment website.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/","og_locale":"en_US","og_type":"article","og_title":"Is Your Website Stopping You from Sourcing Candidates?","og_description":"Is your website scaring away job seekers and preventing you from sourcing candidates? Learn how to optimize your recruitment website.","og_url":"https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/","og_site_name":"Bullhorn AU","article_publisher":"https:\/\/www.facebook.com\/Bullhorn\/","article_published_time":"2014-07-14T20:12:59+00:00","article_modified_time":"2019-03-01T22:12:22+00:00","author":"Guest Author","twitter_misc":{"Written by":"Guest Author","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/#article","isPartOf":{"@id":"https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/"},"author":{"name":"Guest Author","@id":"https:\/\/www.bullhorn.com\/au\/#\/schema\/person\/8824739965c2684410d66475135c3cf5"},"headline":"Is Your Website Stopping You from Landing New Candidates?","datePublished":"2014-07-14T20:12:59+00:00","dateModified":"2019-03-01T22:12:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/"},"wordCount":768,"commentCount":0,"publisher":{"@id":"https:\/\/www.bullhorn.com\/au\/#organization"},"articleSection":["Tips, Tricks, and How-Tos"],"inLanguage":"en-AU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/","url":"https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/","name":"Is Your Website Stopping You from Sourcing Candidates?","isPartOf":{"@id":"https:\/\/www.bullhorn.com\/au\/#website"},"datePublished":"2014-07-14T20:12:59+00:00","dateModified":"2019-03-01T22:12:22+00:00","description":"Is your website scaring away job seekers and preventing you from sourcing candidates? Learn how to optimize your recruitment website.","inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.bullhorn.com\/au\/#website","url":"https:\/\/www.bullhorn.com\/au\/","name":"Bullhorn AU","description":"Applicant Tracking & Recruiting Software","publisher":{"@id":"https:\/\/www.bullhorn.com\/au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bullhorn.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/www.bullhorn.com\/au\/#organization","name":"Bullhorn","url":"https:\/\/www.bullhorn.com\/au\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.bullhorn.com\/au\/#\/schema\/logo\/image\/","url":"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2021\/09\/og-img.png","contentUrl":"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2021\/09\/og-img.png","width":1200,"height":628,"caption":"Bullhorn"},"image":{"@id":"https:\/\/www.bullhorn.com\/au\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Bullhorn\/","https:\/\/x.com\/Bullhorn","https:\/\/www.instagram.com\/lifeatbullhorn\/?hl=en","https:\/\/www.linkedin.com\/company\/bullhorn","https:\/\/www.youtube.com\/channel\/UC-Rgm5YxtoxsvlCHy6KW3Ug","https:\/\/en.wikipedia.org\/wiki\/Bullhorn,_Inc."]},{"@type":"Person","@id":"https:\/\/www.bullhorn.com\/au\/#\/schema\/person\/8824739965c2684410d66475135c3cf5","name":"Guest Author","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/secure.gravatar.com\/avatar\/f511bc5c5405ea0e5c296e608f2a89de4b18982d11128d2fc9dc7507191eaf20?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f511bc5c5405ea0e5c296e608f2a89de4b18982d11128d2fc9dc7507191eaf20?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f511bc5c5405ea0e5c296e608f2a89de4b18982d11128d2fc9dc7507191eaf20?s=96&d=mm&r=g","caption":"Guest Author"},"url":"https:\/\/www.bullhorn.com\/au\/blog\/author\/guestauthor\/"}]}},"grav_blocks":null,"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/au\/blog\/sourcing-candidates-with-optimized-recruitment-website\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"Footer_Stocksy_txpf77ca13blZ6300_Medium_3345084-e1628046916491\" title=\"Footer_Stocksy_txpf77ca13blZ6300_Medium_3345084-e1628046916491\" src=\"https:\/\/www.bullhorn.com\/au\/wp-content\/uploads\/sites\/3\/2021\/08\/Footer_Stocksy_txpf77ca13blZ6300_Medium_3345084-e1628046916491.jpg\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Tips, Tricks, and How-Tos<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">Is Your Website Stopping You from Landing New Candidates?<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/posts\/955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/comments?post=955"}],"version-history":[{"count":0,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/posts\/955\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/media?parent=955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/categories?post=955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/au\/wp-json\/wp\/v2\/tags?post=955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}