Aravinda Rao Souza is Bullhorn’s vice president of marketing communications. She leads Bullhorn’s global public relations, analyst relations, content marketing, social media, strategic thought leadership, events content, and internal communications strategy. A technology PR pro by trade, Vinda also manages Bullhorn’s strategic positioning with influencers and industry associations. She sits on the Board of Directors of the Massachusetts Staffing Association and the American Staffing Association’s Thought Leadership Task Force. Follow Vinda on Twitter at @seriousvinda.