Back to Customer Blog Recruiting Agencies Have to Automate Today to Drive Innovation Tomorrow by Joe McGuire on June 3rd, 2019 Recruiting businesses are exposed to enormous amounts of information every day. The more understanding they have of their consultants, candidates, clients and jobs, the better equipped they are to turn opportunities into revenue. Leveraging automation is the cost-effective and time-sensible way to take all the data we encounter and turn it into useful action. Especially when you consider that insight drives innovation and deeper insights allow for bigger innovation. It all comes back to the information you have to work with in front of you and how agencies are harnessing automation and good processes to get it there. Automation is making us more human We’re not here to compete with machines on their strengths, but we should double down on what makes us uniquely human and leverage machines in doing so. In recruiting, leveraging machines is likely to remove the tasks that are high-volume and low-value. The cumbersome, burdensome, but necessary actions that take consultants away from what they do best: connecting the right people, with the right roles, at the right time. Automation will have a major impact in sifting, screening, scheduling and pre-qualification of candidates during the early stages of the recruiting journey. Its biggest value, however, will be felt in how agencies manage their data. How they record, process, report and analyse data to give themselves a greater opportunity to innovate. Automation has the opportunity to restructure entire workflows. By capturing activity when it happens and delivering insights at the point of need to make better decisions. Embracing the advantages of automation is inevitable progress. It’s not a question of if—but rather of when—and the early adopters will extend the longest leads. Data intelligent recruiting Automation has an opportunity to address the challenges of data quality caused by human error. For consultants, these challenges include: Under-reporting and giving a one-sided view of reality Busy schedules leading to poor time allocation Mistakes due to manual work Poor processes Limited capacity, skill and time to crunch vast amounts of data We also know that artificial intelligence has everyone excited in 2019. While the subject may have changed, the conversations we’re having are still very much the same. How do we improve the quality of data we’re feeding into these machines and programs to deliver the outcomes we want? Automation is not AI People are using AI, automation and deep learning interchangeably and drawing some pretty fantastic conclusions. It’s time we lay them to bed. At cube19, we describe automation simply as “software that follows pre-programmed rules,” whereas AI is “software that is designed to learn.” There are still reservations and a significant amount of confusion around the threat of automation to recruiting jobs. According to Bullhorn’s 2019 Global Recruitment Insights and Data (GRID) Report, respondents give themselves average marks when it comes to their understanding of machine learning and artificial intelligence within staffing. Respondents also shared most commonly that the industry trend they’re actively following is how artificial intelligence relates to automation and the recruitment industry. Explore GRID Be the change you talk about We champion innovation as an industry, but often comfortably follow the same blueprint and methods that were successful one, two, or even three decades ago. Automation won’t be an afterthought or a wishlist inclusion for agencies, it will be a necessary step to scale past ten men, ten offices and ten countries. I’ve spoken with thousands of agency owners over the last few years about growth and the vast majority of them always agree on the same principle. Think like a big agency from the blocks and put the processes and infrastructure in place to accommodate where you want your company to be. cube19 is the world’s leading growth analytics platform for the recruiting industry. It’s a platform that optimizes your two greatest assets. Your people and your data. Integrating with Bullhorn to enable agencies to drill into every metric and review the performance of any individual, team or client with one or two clicks.