Back to Customer BlogUpdating Candidate Resumes Using Herefish by Travis Arnold on August 4th, 2020 Having up-to-date candidate resumes, job preferences, and experience means you can effectively source and target candidates directly in your Bullhorn ATS & CRM. Gathering the data (and keeping it fresh) can be a burdensome task, but not with Herefish by Bullhorn recruiting automation. Here we show you how to automate another basic but necessary data hygiene task, enabling better recruiting and a better candidate experience. This recruiting automation:Improves targeting and segmentation capability for candidate sourcing and marketingIncreases conversion rates for candidates by sending them the right jobsKeeps your internal talent pool fresh and usableUpdate Candidate Resume in Action1. Create a list in Herefish that looks for candidates with out-of-date or missing information.Possible triggersMissing or old resumeMissing contact or location dataIncomplete targeting data (category/specialty/skill)Expiring credentialsNo activity for extended time period 2. Build your information request survey and email/text templates. This can include a simple message stating how in order to better serve the candidate’s career and job placement needs, you need to update their resume/location/specialty/etc. 3. Once someone gets pulled into the list criteria you have defined, this automation will trigger the data update survey and email above to the candidate. From there, if they do not respond, we recommend adding additional touchpoints. If after, say, three or four emails or texts the candidate still has not responded, we would suggest archiving the disengaged candidate so they aren’t junking up your Bullhorn ATS & CRM. Recruiting automation to improve your workflowThis workflow allows you to take better advantage of what should be your greatest asset—your candidate database. It’s only as good as the data within, so use this Herefish by Bullhorn workflow to keep it as up-to-date and useable as possible. Once your database becomes more complete and up-to-date, you should see an increase in the performance of all database-targeted recruitment efforts.Key metricsEmail open rateEngagement scoreTime to fillSubmission rateAdditionally, giving your candidates the opportunity to update their own information will improve their experience working with your firm, while further improving your company brand.