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Gemini People is a recruitment firm of over 60 staff that specialises in the worlds of Advertising, Creative, Digital, Fashion, and Marketing. The award-winning agency helps clients to find the best candidates across Advertising, Branding, Design, Packaging, Creative, Digital, Luxury Fashion & Retail, Marketing, Not for Profit, PR, and Tech. Among its clients Gemini People counts Havas Helia, Oliver Marketing, Tag Worldwide, Live & Breathe, GSK, and Louis Vuitton.
Gemini People launched in 2011 and its first two years were very successful. It was operating in a developing sector and had both an established funding line and entrepreneurial employees which enabled Gemini to achieve rapid growth in its field. But this caused problems for the business as it did not have the systems or technology in place to sustain this growth.
Michelle Watson, Managing Director of Gemini People explained: “In its first two years Gemini was a successful business, but the speed of its success started to cause problems. We didn’t have a CRM or applicant tracking system that was used universally across the business. This made it difficult for our staff to manage their client and candidate data. “We also needed a system that could handle data heavy CVs: the media and creative industries that we serve don’t have applicants with cookie cutter CVs – we needed to quickly and easily parse and store web links and data-heavy portfolios.”
By not managing the data available effectively, Gemini began to experience labour and delivery gaps which placed it at financial risk. The agency needed a system in place that would help its staff manage clients and support and sustain the rapid growth of the business.
When the management team began looking for a software solution they drew up a list of requirements. Gemini needed a solution that was mobile and accessible, cloud-based, user and portfolio friendly, customisable, and affordable. Watson continued: “We’d adopted the incumbent system from our parent company. We realised it wasn’t right for Gemini early on which helped us draw up a list of requirements for our new CRM. We wanted our software to be tailored to the uniqueness of our business.”
After undergoing demos with four other suppliers, it was Bullhorn’s true cloud software-as-a-service (SaaS) solution that ticked all the boxes. It came highly recommended by existing customers and could be specifically tailored to the needs of Gemini People. Gemini worked closely with Bullhorn’s UK support team prior to the ‘go live’ date and these specialists oversaw the agency’s seamless transition to their new CRM. The meticulous implementation process included IT support meetings, data mapping, system configurations, system testing, as well as user and admin training.
The benefits of Bullhorn’s software were soon noticeable across the business. Watson said: “After using Bullhorn for just a short time it became clear that it was the perfect solution to guide us through our period of fast growth. It’s great to be using software that we know is reliable and that will scale with the business and support our future as we increase our presence internationally.”
The new CRM enabled Gemini People to streamline its activity and vastly improve its client and candidate relationship management. Amongst other benefits, the information provided by the software enabled Gemini to improve its financial reporting and marketing, focusing on the activities that resulted in revenue. The ability to manage their client and candidate data effectively enabled Gemini to make accurate forecasts that soon minimised their financial risk. “The benefits of using Bullhorn’s software were immediate. We were finally in control of our accounts and had a system in place that provided us with the visibility into the business that would help us to manage our growth going forward”, said Watson.
The staff at Gemini also began to notice an improvement in their performance. Just 18 months after the installation of Bullhorn’s CRM, average performance across the business increased threefold. The company registered a £7.9 million turnover in 2014 and increased its headcount from 35 to 61. After the introduction of Bullhorn, Gemini, which recently placed 8th in the 2015 Sunday Times Best Small Companies to Work For, also registered reduced staff attrition rate and found it easier to attract new talent. Watson commented: “We invested in Bullhorn for our staff – it makes their jobs easier and ultimately enables them to make more money by placing more candidates, faster. I can honestly say if the CRM you are considering isn’t a true cloud solution – don’t bother.”
With plans to expand internationally, Watson concluded: “It’s such a relief to have a CRM in place that we know is scalable and cost effective. Bullhorn is crucial to our future expansion.”
President and Chief Technology Officer
As President and CTO, Matt leads Bullhorn’s architectural, technical, and software design and development efforts. He also directs the product management team’s work defining product strategy, and global customer support and success. Since joining Bullhorn in 2004, Matt has held a variety of leadership positions managing the growth of various technical and services teams, including Vice President of Professional Services. Prior to Bullhorn, Matt worked at PricewaterhouseCoopers, specializing in systems process assurance for such companies as Fidelity and State Street Global Advisors. Matt holds a Bachelor of Science in Business Administration with a concentration in Finance from Boston University’s School of Management.
SVP, Customer Success
As the Senior Vice President of Customer Success, Tamsyn leads Bullhorn’s Services and Customer Success teams. She is responsible for the successful delivery of all products and services globally and is committed to creating and maintaining incredible long-term customer experiences in the Candidate to Cash process. Tamsyn has been delivering implementations for over 25 years with companies such as SAP, Ariba, Zuora and Apttus: specializing in HR, Payroll, Procurement and Quote To Cash capability. She trained as a software engineer after studying Maths, Statistics, and Computing in England.
SVP, Client Services & Support
As Senior Vice President of Services and Support, J.R. leads global client services, professional services, and support for all Bullhorn product lines. J.R. directs both the company’s customer service and professional service efforts around the world, engaging customers throughout all points in the customer journey, both proactively and retroactively, and delivering incredible customer experiences via transactional interactions and client engagements. He brings a broad range of customer service leadership skills and experience to the company, spanning performance management, employee and leadership development, organizational design, and strategy, all of which align to a focus on driving an incredible customer experience. Prior to joining Bullhorn, J.R. led call center optimization efforts for AT&T Mobility, directing the call center strategy for more than 100 contact centers. J.R. has spent 20 years working in the contact center space and held a number of key leadership roles prior to joining Bullhorn.
Founder & CEO
Art Papas is the Founder and CEO of Bullhorn, Inc, the global leader in software for the staffing & recruitment industry. Art was the original architect of Bullhorn’s flagship Customer Relationship Management (CRM) system, which now helps more than 8,000 companies around the world run their businesses. Art is the Chairman of the Board at Career Collaborative, an organization that teaches unemployed and underemployed adults how to build careers that change lives and strengthen families. In 2014, Ernst & Young named Art an EY Entrepreneur of the Year Award Winner in New England. Prior to starting Bullhorn, Art started his career as a software engineer at Thomson Reuters. Art is a graduate of Tufts University, holding a Bachelor of Science degree in Mathematics.
SVP, Workforce & Revenue Cloud
As Bullhorn’s SVP of Workforce & Revenue Cloud, Ed drives the company’s middle office strategy and overall product offering. Ed joined Bullhorn as part of the Peoplenet acquisition where he spent 7 years as the President/CEO leading up to the acquisition in late 2017. Prior to joining the Bullhorn family, Ed has spent his career designing, building and managing technology solutions for numerous Fortune 500 companies. He has been a Partner in an ERP-focused consulting firm, a CIO for a global pharmaceutical company, a supply-chain leader for a retail company and the leader of a services company from its inception to $50MM in revenue. Ed was born in Florida but has spent the last 20+ years in Atlanta, GA. Ed loves to play golf, tennis and basketball and occasionally gets out kite boarding when the wind is just right.
Ed holds a Bachelor of Science in Industrial and Systems Engineering from the Georgia Institute of Technology and an MBA from Goizueta Business School at Emory University.
Vice President of Product
Jonathan Novich is Vice President, Product for Bullhorn, the global leader in CRM and operations software for the recruitment industry. A staffing technology innovator, he has developed broad and deep product and technical experience consulting to staffing firms over the past 15 years. Jonathan has acted as an independent consultant for some of the largest staffing companies in the world and advised companies on acquisition targets.
At Bullhorn, he oversees product initiatives as more than 7,000 staffing companies rely on Bullhorn’s cloud-based platform to drive sales, build relationships, and power their recruitment processes from end to end. He graduated with honors from Princeton University, earning a Bachelor of Science in Engineering in Computer Science and a certificate in Operations Research.
Brian Sylvester is Bullhorn’s Chief Financial Officer (CFO) with more than 15 years of financial leadership experience. Brian leads Bullhorn’s financial, accounting, and legal functions. Prior to becoming CFO, Brian spent three years at Bullhorn in various finance & accounting roles. Prior to Bullhorn, Brian was Corporate Controller at Pegasystems, a global provider of business process management software where he scaled the finance organization during a period of 2.5x revenue growth. Brian began his career at PricewaterhouseCoopers in their technology audit practice.
Brian is a CPA in Massachusetts, has a Master’s of Science in Accounting from Boston College and a Bachelor’s of Science in Accounting from Bryant University.
VP of Global Enterprise Accounts and Strategy
Ryan Murphy is the Vice President of Global Enterprise Accounts and Strategy. He began his 10-year career at Bullhorn as a finance and sales intern, affording him a 360-degree view of the software-as-a-service industry and Bullhorn’s business model. Prior to his current role, Ryan served as an Enterprise Account Executive where he honed his customer-first leadership style and championed Bullhorn’s offerings to its most strategic clients. Today Ryan leads a team across the US, UK and APAC to execute on Bullhorn’s global business strategy and introduce its product to new industries and markets. Ryan has a Bachelor of Arts in Business Administration from Boston University.
VP of Alliances and Business Development
Nina Eigerman is Bullhorn’s VP of Alliances and Business Development, responsible for the company’s technology and services partnerships. Prior to joining Bullhorn, Nina ran the Business Services practice at G2 Capital Advisors, helping agencies and their providers with capital market transactions. Earlier in her career, she was the President of Aquent Solutions and a consultant with McKinsey & Company. She also ran a full desk at a-connect, a global strategic staffing firm. Nina has a Bachelor of Arts from Harvard College and graduated from the MIT Sloan School of Management.
Executive Vice President of Corporate Development and International
Peter oversees Bullhorn’s international operations across EMEA and APAC in his role as Executive Vice President of Corporate Development and International. Peter joined Bullhorn in 2009 and was responsible for its highly successful UK launch. In addition to growing the international team to over 50 staff and establishing Bullhorn as the UK’s market leading recruitment software in fewer than three years, Peter has expanded Bullhorn’s reach into EMEA and APAC and achieved a user base of more than 10,000 international users. Prior to taking on the launch of Bullhorn in the UK, Peter spent 20 years working in the recruitment industry and held a number of senior director roles before moving into the technology space.
Chief People Officer
As the Chief People Officer, Kim is responsible for driving a highly effective people strategy, leading global talent acquisition, and directing training and learning programs while ensuring an engaging culture. Kim brings over 20 years of human resources management experience to Bullhorn. Prior to joining Bullhorn, Kim worked for Harvard University as the Director of Organizational Effectiveness and for E Ink Corporation as the Director of Human Resources. Kim started her career in the staffing industry as a recruiter placing temporary employees. Kim graduated magna cum laude with a Bachelor of Arts in Psychology from Syracuse University and has an Master of Science in Industrial/Organizational Psychology from Rensselaer Polytechnic Institute.
Chief Revenue Officer
As Bullhorn’s Chief Revenue Officer, Mike drives the company’s global revenue growth. Mike was one of the first 15 team members of Bullhorn Inc. in Boston and relocated to London in 2010 to start up the International team. In his 6 years in London, Mike drove regional expansion into the Netherlands, Germany, Singapore, and Australia. He has supplied cloud-based solutions to recruitment consultancies in over 50 different countries worldwide for the past 10 years. Mike was born and raised in the Boston-area where he grew up an avid sport fan. He earned his Bachelor of Science in Business Management from Babson College.
Chief Marketing Officer
As CMO, Gordon Burnes directs the company’s marketing and business development efforts, including product marketing, demand generation, PR, branding, creative, and Bullhorn Marketplace. He brings a broad range of skills and experience to the company across the product, marketing, sales, and business development functions to help drive growth. Gordon was previously the IBM executive in charge of worldwide marketing for the Risk Analytics group, which became the leading provider in the industry over the course of his tenure. Prior to IBM, Gordon ran marketing and business development for OpenPages, which was acquired by IBM in 2010. Gordon has a Bachelor of Arts in Anthropology from Harvard College and an MBA from Columbia University.
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