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Snelling is one of the most established names in staffing, having spent seven decades providing custom workforce solutions to many of America’s biggest brands. From its beginnings in Philadelphia, Pennsylvania in the 50s, the company has always managed to remain at the leading edge of innovation.
According to Chelsea Johnson, Snelling’s Marketing Coordinator, the challenges faced by the company were two-fold. “We wanted to simplify our recruiter’s workflow and refocus non-revenue generating tasks to make our recruiter’s job more efficient.” She offers up an example, where the firm’s applicant tracking system didn’t offer everything that Snelling was hoping for.
“Our ATS didn’t have the functionality we were needing for status changes. Our data was misrepresented, our searching abilities became difficult, and we were not providing the efficiency we had promised our clients and candidates.”
The intent to refocus non-revenue generating tasks soon saw another opportunity identified. Snelling was well aware of the potential of email automation and felt as though the technology could kill two birds with one stone–increasing both internal efficiency and the bottom line. Johnson saw the potential of automation to turn a four-hour process into something instantaneous.
“We would have to download a list from our ATS system, upload that list into our email system, and then wait for that list to be approved before moving forward. We wanted the ability to tap into email automation and all of the positive outcomes that come from it–increased business, increase in the amount of touches with candidates, feedback, and testimonials from surveys.” And so the hunt for capable tech began…
As Bullhorn ATS & CRM users, it wasn’t long before word of Herefish–then a Bullhorn Marketplace Partner–found its way to Snelling. And when it did, the stars aligned.
That time-consuming and laborious bulk email procedure? Thanks to Herefish, it’s a thing of the past. “What used to be a four-hour process is something that’s already built into Herefish. Herefish’s ability to integrate in Bullhorn helps us streamline our email automation process and have constantly updated lists based on statuses in Bullhorn. We have been able to communicate more effectively with our candidates and contacts” Johnson confirms.
And despite only being a few steps into their Herefish journey, according to Johnson, this heightened communication has already led to some amazing results–“we’ve seen a huge decrease in the amount of no-shows for job interviews and placements.”
Snelling has also enjoyed serious gains in efficiency. “Our recruiters and sales professionals are able to use their time more wisely and refocus their attention on revenue-generating tasks, instead of status changes, incomplete searches in Bullhorn, and troubleshooting data for candidates and contacts.”
In short, Herefish by Bullhorn has taken on the laborious tasks of engagement and ATS upkeep, leaving recruiters and salespeople to do the high-value work for which they’re employed.
Having become more and more familiar with Herefish in recent months, Johnson now sees that the tool not only has the ability to solve those challenges initially outlined by her and her company, but many others that the firm hadn’t yet considered.
“We’re still fairly new to Herefish, so we’ve barely tapped into some of the awesome things it can offer our business. In the future we want to gear Herefish towards more sales email automation blasts, to create a streamlined process for all of our recruiters to follow, and to create a robust referral and reputation management system.”
Understanding the capabilities of such a powerful tool can be difficult, but Johnson is glowing in her appraisal of the support she’s experienced from the Herefish team. “It says a lot that we’ve had the ability to meet with the Herefish team on a regular basis. They always go out of their way to help in whatever way possible!”
History and reputation don’t count for much in today’s fast-paced digital world. While being proud of their past, established organizations must be willing to move with the times. Snelling Staffing is the perfect example: a distinguished company that is eager to adapt and adopt. And with the help of Herefish, this agile and innovative mindset is reaping serious rewards.
The last word is perhaps best left to an effusive Johnson, whose excitement about the potential of the partnership is palpable. “Herefish has created a single, streamlined, and efficient way for us to run our business! It’s such an awesome tool!”