Marketing, Project Management, and Communication/Content Strategy
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Operational efficiency is a major struggle facing the staffing industry. Without it, a firm is unable to stay competitive in an ever changing and competitive landscape.
Lisa Hufford, CEO and founder of Simplicity Consulting, has found a way to stay both competitive and efficient over the long term by leveraging the powerful database tools in Bullhorn and tailoring workflows with Sense.
Simplicity Consulting is a medium-sized, marketing communications consulting services company based in Seattle. They focus on placing consultants with major firms within marketing, project management, and communication/content strategy roles. Simplicity was named on Inc. Magazine’s “Inc 5000 list” of fastest-growing private companies in the U.S. for the fifth consecutive year.
After 12 years running Simplicity Consulting, Lisa finds that one of the biggest challenges for her company is to stay relevant. When Lisa founded Simplicity Consulting in August 2006, the focus was 1099 work—targeting marketing professionals who wanted to take their corporate experience and pivot to project-based work. Lisa used this foundation to build a successful organization.
Then, five years in, everything shifted. Contractors started asking about benefits. They wanted 401k contributions. The market shifted to a place where contractors were looking for the best of both worlds: to do project-based work, but also have the back office, the health benefits, the retirement accounts, etc. Lisa adapted and pivoted her entire business model to cater to these new needs.
Now Simplicity employs close to 200 consultants while offering them full health benefits, 401k match, PTO, and community, and at the same time enabling them to do the work they love.
Quickly pinpointing the best people is one of the most important aspects when placing talent. “That’s a big piece of our unique magic and our differentiator. And that’s also the primary driver for us having moved from our previous ATS to Bullhorn,” Lisa explained. When placing candidates, Lisa has found that Simplicity’s unique database means that most qualified cadidates are already in her ATS, so she can stay lean by not having to focus on recruiting. However, this also means that she has a massive database. Having software that can run a search, at that scale, is paramount. “I [want] to make sure that when we get an opportunity request we can immediately track the right people that are already in our system.”
Lisa’s goal was to have a team of on-demand talent at her fingertips, but their existing ATS just couldn’t compete. Searching for the right candidate requires specialized knowledge of the staffing industry, but their ATS’ generalized approach made it difficult to focus on exactly what mattered. Consequently, Lisa shifted to Bullhorn.
As Lisa puts it, “I’m always looking at better ways to be more efficient and add more value. That’s part of the reason I started Simplicity 12 years ago. I was new to the Consulting world, and I really wanted to make sure that we were operationally efficient adding the most value we possibly could. Because as you know, it’s a very competitive landscape.”
With their ATS solved, Simplicity took the next few years to build out their candidate engagement process. They found a workflow that lead to high redeployment, but they ran into another roadblock: time. Their process was great, but too time consuming. So Lisa took the next leap for her organization; she incorporated Sense into her workflows.
In Lisa’s own words, “I think by our last estimate [Sense] saved us a full head count on our team. Which is a lot, considering, it usually takes 15 people per assignment. That’s a big resource gain that we saw pretty dramatically,” Lisa said.
“And not only that, but we actually just had our annual consultant survey. One of our consultants actually called out how they [felt] we really cared about them.
And it was really simple, because these were all automated messages. Which at first I thought candidates would feel that they were impersonal. But instead they showed me that people really care about consistency in messaging, and to know that they’re being included. That’s the benefits we’ve seen [with Sense].”
Having an engagement platform like Sense enables Simplicity Consulting to have a hybrid approach to communication: human touch and software. Sense makes it easy to execute highly engaging workflows at scale.
Simplicity Consulting sets itself apart by not only using cutting edge software like Bullhorn and Sense to find placements at scale, but also by their community. They’ve built a 35 million dollar company, with close to 200 employees. These “strategic do-er” professionals thrive on delivering results and making an impact.
“Clients love access to our expansive community of professionals and trust us to understand their business needs and help them deliver on their goals now,” Lisa remarked. Over the years, companies have begun to break through the tipping point and see the benefit of building people-first staffing firms. As more and more of the workforce moves to contracting, the staffing industry is also going to have to change as the industry faces challenges of personalization at scale.
One of the biggest challenges to staffing firms these days is that many companies need staffing firms that are not only able to work at scale, but also with a sense of urgency. There’s often an issue with economies of scale—especially when you use complex workflows to create a personal relationship with your contractors.
Lisa speculates that she’s able to keep her staff lean because she has one system, one source of truth, and that’s the Bullhorn ATS. Bring Sense into the mix and the efficiency doubles. “I think if I didn’t have [Sense & Bullhorn], I probably would need another two or three staff, at least, in order to manage all of that manually. So that’s where the ROI is.”
Simplicity Consulting strives to use software and tech to augment their biggest asset—people.
The long-term trend of independent and flexible workers continues to accelerate. This type of shift will radically change the way enterprises communicate, manage, and engage with their talent.
So how can companies compete at this scale? Transform your business with digital speed, scale, and value, while still leveraging what makes you unique—your people.
Sense is helping Simplicity Consulting and many other staffing firms improve their speed and efficiency every day through consultant engagement. To learn more request a demo.
Chief People Officer
Kristin oversees Bullhorn’s human resources function in her role as Chief People Officer. Kristin joined Bullhorn in 2020 and is responsible for helping Bullhorn scale to the next level, build leadership capacity, and accelerate growth in global markets. Kristin brings to the role over 20 years of experience leading high-potential companies through breakthrough growth and brings a depth of knowledge in organizational design, scalable processes, and flexible systems culled from some of the most successful global companies in the world. Leary joins Bullhorn from Hitachi Vantara, where she served as Chief Human Resources Officer, and before that she worked as Chief Human Resources Officer at Forcepoint, a private equity-backed company with 3,000 employees operating in more than 45 countries. She has also worked at high-growth enterprise technology companies like Alphatec Spine, Boston Scientific, and Hewlett-Packard.
Executive Vice President of Enterprise and Salesforce
Ryan Murphy is the Executive Vice President of Enterprise and Salesforce. He began his 10-year career at Bullhorn as a finance and sales intern, affording him a 360-degree view of the software-as-a-service industry and Bullhorn’s business model. Prior to his current role, Ryan served as an Enterprise Account Executive where he honed his customer-first leadership style and championed Bullhorn’s offerings to its most strategic clients. Today, Murphy is charged with leading the enterprise strategy and go to market for both Bullhorn and Bullhorn for Salesforce, enabling customers to maximize their investments on both platforms and deliver an incredible experience to their customers and candidates. Ryan has a Bachelor of Arts in Business Administration from Boston University.
VP of Alliances and Business Development
Nina Eigerman is Bullhorn’s VP of Alliances and Business Development, responsible for the company’s technology and services partnerships. Prior to joining Bullhorn, Nina ran the Business Services practice at G2 Capital Advisors, helping agencies and their providers with capital market transactions. Earlier in her career, she was the President of Aquent Solutions and a consultant with McKinsey & Company. She also ran a full desk at a-connect, a global strategic staffing firm. Nina has a Bachelor of Arts from Harvard College and graduated from the MIT Sloan School of Management.
SVP, Client Services & Support
As Senior Vice President of Services and Support, J.R. leads global client services, professional services, and support for all Bullhorn product lines. J.R. directs both the company’s customer service and professional service efforts around the world, engaging customers throughout all points in the customer journey, both proactively and retroactively, and delivering incredible customer experiences via transactional interactions and client engagements. He brings a broad range of customer service leadership skills and experience to the company, spanning performance management, employee and leadership development, organizational design, and strategy, all of which align to a focus on driving an incredible customer experience. Prior to joining Bullhorn, J.R. led call center optimization efforts for AT&T Mobility, directing the call center strategy for more than 100 contact centers. J.R. has spent 20 years working in the contact center space and held a number of key leadership roles prior to joining Bullhorn.
Executive Vice President of Corporate Development and International
Peter oversees Bullhorn’s international operations across EMEA and APAC in his role as Executive Vice President of Corporate Development and International. Peter joined Bullhorn in 2009 and was responsible for its highly successful UK launch. In addition to growing the international team to over 50 staff and establishing Bullhorn as the UK’s market leading recruitment software in fewer than three years, Peter has expanded Bullhorn’s reach into EMEA and APAC and achieved a user base of more than 10,000 international users. Prior to taking on the launch of Bullhorn in the UK, Peter spent 20 years working in the recruitment industry and held a number of senior director roles before moving into the technology space.
Chief Revenue Officer
As Bullhorn’s Chief Revenue Officer, Mike drives the company’s global revenue growth. Mike was one of the first 15 team members of Bullhorn Inc. in Boston and relocated to London in 2010 to start up the International team. In his 6 years in London, Mike drove regional expansion into the Netherlands, Germany, Singapore, and Australia. He has supplied cloud-based solutions to recruitment consultancies in over 50 different countries worldwide for the past 10 years. Mike was born and raised in the Boston-area where he grew up an avid sport fan. He earned his Bachelor of Science in Business Management from Babson College.
Chief Marketing Officer
As CMO, Gordon Burnes directs the company’s marketing and business development efforts, including product marketing, demand generation, PR, branding, creative, and Bullhorn Marketplace. He brings a broad range of skills and experience to the company across the product, marketing, sales, and business development functions to help drive growth. Gordon was previously the IBM executive in charge of worldwide marketing for the Risk Analytics group, which became the leading provider in the industry over the course of his tenure. Prior to IBM, Gordon ran marketing and business development for OpenPages, which was acquired by IBM in 2010. Gordon has a Bachelor of Arts in Anthropology from Harvard College and an MBA from Columbia University.
President and Chief Technology Officer
As President and CTO, Matt leads Bullhorn’s architectural, technical, and software design and development efforts. He also directs the product management team’s work defining product strategy, and global customer support and success. Since joining Bullhorn in 2004, Matt has held a variety of leadership positions managing the growth of various technical and services teams, including Vice President of Professional Services. Prior to Bullhorn, Matt worked at PricewaterhouseCoopers, specializing in systems process assurance for such companies as Fidelity and State Street Global Advisors. Matt holds a Bachelor of Science in Business Administration with a concentration in Finance from Boston University’s School of Management.
Founder & CEO
Art Papas is the Founder and CEO of Bullhorn, Inc, the global leader in software for the staffing & recruitment industry. Art was the original architect of Bullhorn’s flagship Customer Relationship Management (CRM) system, which now helps more than 8,000 companies around the world run their businesses. Art is the Chairman of the Board at Career Collaborative, an organization that teaches unemployed and underemployed adults how to build careers that change lives and strengthen families. In 2014, Ernst & Young named Art an EY Entrepreneur of the Year Award Winner in New England. Prior to starting Bullhorn, Art started his career as a software engineer at Thomson Reuters. Art is a graduate of Tufts University, holding a Bachelor of Science degree in Mathematics.
SVP, Workforce & Revenue Cloud
As Bullhorn’s SVP of Workforce & Revenue Cloud, Ed drives the company’s middle office strategy and overall product offering. Ed joined Bullhorn as part of the Peoplenet acquisition where he spent 7 years as the President/CEO leading up to the acquisition in late 2017. Prior to joining the Bullhorn family, Ed has spent his career designing, building and managing technology solutions for numerous Fortune 500 companies. He has been a Partner in an ERP-focused consulting firm, a CIO for a global pharmaceutical company, a supply-chain leader for a retail company and the leader of a services company from its inception to $50MM in revenue. Ed was born in Florida but has spent the last 20+ years in Atlanta, GA. Ed loves to play golf, tennis and basketball and occasionally gets out kite boarding when the wind is just right.
Ed holds a Bachelor of Science in Industrial and Systems Engineering from the Georgia Institute of Technology and an MBA from Goizueta Business School at Emory University.
SVP of Product and Salesforce
Jonathan Novich is SVP of Product and Salesforce for Bullhorn, the global leader in CRM and operations software for the recruitment industry. A staffing technology innovator, he has developed broad and deep product and technical experience consulting to staffing firms over the past 15 years. Jonathan has acted as an independent consultant for some of the largest staffing companies in the world and advised companies on acquisition targets.
At Bullhorn, he oversees product initiatives as more than 10,000 staffing companies rely on Bullhorn’s cloud-based platform to drive sales, build relationships, and power their recruitment processes from end to end. He graduated with honors from Princeton University, earning a Bachelor of Science in Engineering in Computer Science and a certificate in Operations Research.
Brian Sylvester is Bullhorn’s Chief Financial Officer (CFO) with more than 15 years of financial leadership experience. Brian leads Bullhorn’s financial, accounting, and legal functions. Prior to becoming CFO, Brian spent three years at Bullhorn in various finance & accounting roles. Prior to Bullhorn, Brian was Corporate Controller at Pegasystems, a global provider of business process management software where he scaled the finance organization during a period of 2.5x revenue growth. Brian began his career at PricewaterhouseCoopers in their technology audit practice.
Brian is a CPA in Massachusetts, has a Master’s of Science in Accounting from Boston College and a Bachelor’s of Science in Accounting from Bryant University.
SVP, Customer Success
As the Senior Vice President of Customer Success, Tamsyn leads Bullhorn’s Services and Customer Success teams. She is responsible for the successful delivery of all products and services globally and is committed to creating and maintaining incredible long-term customer experiences in the Candidate to Cash process. Tamsyn has been delivering implementations for over 25 years with companies such as SAP, Ariba, Zuora and Apttus: specializing in HR, Payroll, Procurement and Quote To Cash capability. She trained as a software engineer after studying Maths, Statistics, and Computing in England.
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