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TopLine Comms is a B2B digital marketing consultancy based in London that helps organizations of all sizes improve the entire business development process through video production, social media marketing, SEO, and public relations. TopLine Comms boasts a team of experts who are trained to help businesses generate the results they want, whether it’s gaining company recognition, attracting inbound leads, increasing conversions, driving engagement, or building customer loyalty.
As agency PR professionals know, the definition of PR is rapidly evolving. Today, PR can encompass everything from social media, to content marketing, to search marketing, and more. What’s more, PR is increasingly intertwined with advertising, marketing, and creative. With multiple divisions and teams operating multiple accounts, managing relationships—both internally with team members and externally with clients and journalists—can be extremely complex and time consuming. With these needs in mind, TopLine Comms realized it required a CRM system that could address the specific business needs of PR agencies while providing the scalability and performance of a long-established, world-class platform. Luke Budka, director at TopLine Comms, knew that his team needed a way to seamlessly manage and nurture their relationships, which were as diverse as they were complex. The solution TopLine Comms chose was Bullhorn CRM.
“Technology is the underpinning to our success,” acknowledged Budka, “so finding great solutions is paramount to our business.” However, nearly all the CRM solutions Budka vetted were ill-equipped to address the unique needs of the PR world. Budka wanted a solution that could help foster better relationships with journalists, as well as enhance the sales pipeline and prospect conversions to clients. Additionally, Budka wanted to implement technology that could streamline communications both internally and externally in a scalable way. Bullhorn CRM addressed all of Budka’s requirements. “This is the first CRM we’ve ever seen that’s actually designed with the communications industry in mind,” he remarked.
Since implementing Bullhorn, Budka has seen a positive shift in both TopLine Comms’s process management as well as performance. Prospective client data and interactions are now tracked and centrally managed using Bullhorn CRM. Additionally, with Bullhorn CRM, Budka and his team have seen an immeasurable benefit of keeping high-level management informed about and engaged regarding client health. Many CRM systems provide a reactive, static view of existing client relationships. Bullhorn CRM’s real-time customer sentiment and engagement analysis allows agency leaders to determine which accounts are running smoothly and which are in jeopardy, before the client even calls.
Bullhorn CRM provides automated email tracking for TopLine Comms that enables teams to communicate journalist preferences and outreach status, as well as share pitching tips and contact information across individuals and teams. This has resulted in an increase in top-tier press coverage for clients across accounts. “With Bullhorn, no longer will you be an ‘agency of a thousand lists,’” said Budka. “All contacts, both business and media, are stored centrally, with all emails to and from saved against their records, alongside contact notes. Bullhorn CRM improves media outreach and client management by making contact history instantly accessible.” In additional to better relationships with journalists, using email tracking software has enabled TopLine Comms to automate its client and journalist data entry, saving countless hours in manual tracking, creating a centrally accessible trove of knowledge capital. Understanding how best to engage a particular journalist is as easy as pulling up the most recent successful pitch sent to that person, regardless of account. By seamlessly integrating this software across its teams, TopLine Comms has eliminated barriers to entry and achieved 100% adoption among employees.
TopLine Comms’s business is growing, and Budka is confident that Bullhorn CRM will grow alongside them. “Bullhorn’s been in the cloud business for 15 years so you know you’re in safe hands,” stated Budka, “and because it’s a True Cloud platform, there are no servers to install; you open any browser, log in, and away you go.” Bullhorn’s ease-of use has allowed TopLine Comms to onboard new team members quickly and effortlessly with immediate results. As for other PR agencies looking to increase prospect conversions, improve relationships with journalists, and save valuable time? “We’d encourage all agencies to demo the platform,” Budka stated, “because I bet you have the same jaw-dropping ‘but it’s the first time we’ve seen software designed for us’ experience we did!”
Brian Sylvester is Bullhorn’s Chief Financial Officer (CFO) with more than 15 years of financial leadership experience. Brian leads Bullhorn’s financial, accounting, and legal functions. Prior to becoming CFO, Brian spent three years at Bullhorn in various finance & accounting roles. Prior to Bullhorn, Brian was Corporate Controller at Pegasystems, a global provider of business process management software where he scaled the finance organization during a period of 2.5x revenue growth. Brian began his career at PricewaterhouseCoopers in their technology audit practice.
Brian is a CPA in Massachusetts, has a Master’s of Science in Accounting from Boston College and a Bachelor’s of Science in Accounting from Bryant University.
SVP, Workforce & Revenue Cloud
As Bullhorn’s SVP of Workforce & Revenue Cloud, Ed drives the company’s middle office strategy and overall product offering. Ed joined Bullhorn as part of the Peoplenet acquisition where he spent 7 years as the President/CEO leading up to the acquisition in late 2017. Prior to joining the Bullhorn family, Ed has spent his career designing, building and managing technology solutions for numerous Fortune 500 companies. He has been a Partner in an ERP-focused consulting firm, a CIO for a global pharmaceutical company, a supply-chain leader for a retail company and the leader of a services company from its inception to $50MM in revenue. Ed was born in Florida but has spent the last 20+ years in Atlanta, GA. Ed loves to play golf, tennis and basketball and occasionally gets out kite boarding when the wind is just right.
Ed holds a Bachelor of Science in Industrial and Systems Engineering from the Georgia Institute of Technology and an MBA from Goizueta Business School at Emory University.
Vice President of Product
Jonathan Novich is Vice President, Product for Bullhorn, the global leader in CRM and operations software for the recruitment industry. A staffing technology innovator, he has developed broad and deep product and technical experience consulting to staffing firms over the past 15 years. Jonathan has acted as an independent consultant for some of the largest staffing companies in the world and advised companies on acquisition targets.
At Bullhorn, he oversees product initiatives as more than 7,000 staffing companies rely on Bullhorn’s cloud-based platform to drive sales, build relationships, and power their recruitment processes from end to end. He graduated with honors from Princeton University, earning a Bachelor of Science in Engineering in Computer Science and a certificate in Operations Research.
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VP of Global Enterprise Accounts and Strategy
Ryan Murphy is the Vice President of Global Enterprise Accounts and Strategy. He began his 10-year career at Bullhorn as a finance and sales intern, affording him a 360-degree view of the software-as-a-service industry and Bullhorn’s business model. Prior to his current role, Ryan served as an Enterprise Account Executive where he honed his customer-first leadership style and championed Bullhorn’s offerings to its most strategic clients. Today Ryan leads a team across the US, UK and APAC to execute on Bullhorn’s global business strategy and introduce its product to new industries and markets. Ryan has a Bachelor of Arts in Business Administration from Boston University.
VP of Alliances and Business Development
Nina Eigerman is Bullhorn’s VP of Alliances and Business Development, responsible for the company’s technology and services partnerships. Prior to joining Bullhorn, Nina ran the Business Services practice at G2 Capital Advisors, helping agencies and their providers with capital market transactions. Earlier in her career, she was the President of Aquent Solutions and a consultant with McKinsey & Company. She also ran a full desk at a-connect, a global strategic staffing firm. Nina has a Bachelor of Arts from Harvard College and graduated from the MIT Sloan School of Management.
Senior Vice President of Services and Support
As Senior Vice President of Services and Support, J.R. leads global client services, professional services, and support for all Bullhorn product lines. J.R. directs both the company’s customer service and professional service efforts around the world, engaging customers throughout all points in the customer journey, both proactively and retroactively, and delivering incredible customer experiences via transactional interactions and client engagements. He brings a broad range of customer service leadership skills and experience to the company, spanning performance management, employee and leadership development, organizational design, and strategy, all of which align to a focus on driving an incredible customer experience. Prior to joining Bullhorn, J.R. led call center optimization efforts for AT&T Mobility, directing the call center strategy for more than 100 contact centers. J.R. has spent 20 years working in the contact center space and held a number of key leadership roles prior to joining Bullhorn.
Executive Vice President of Corporate Development and International
Peter oversees Bullhorn’s international operations across EMEA and APAC in his role as Executive Vice President of Corporate Development and International. Peter joined Bullhorn in 2009 and was responsible for its highly successful UK launch. In addition to growing the international team to over 50 staff and establishing Bullhorn as the UK’s market leading recruitment software in fewer than three years, Peter has expanded Bullhorn’s reach into EMEA and APAC and achieved a user base of more than 10,000 international users. Prior to taking on the launch of Bullhorn in the UK, Peter spent 20 years working in the recruitment industry and held a number of senior director roles before moving into the technology space.
Chief People Officer
As the Chief People Officer, Kim is responsible for driving a highly effective people strategy, leading global talent acquisition, and directing training and learning programs while ensuring an engaging culture. Kim brings over 20 years of human resources management experience to Bullhorn. Prior to joining Bullhorn, Kim worked for Harvard University as the Director of Organizational Effectiveness and for E Ink Corporation as the Director of Human Resources. Kim started her career in the staffing industry as a recruiter placing temporary employees. Kim graduated magna cum laude with a Bachelor of Arts in Psychology from Syracuse University and has an Master of Science in Industrial/Organizational Psychology from Rensselaer Polytechnic Institute.
Chief Revenue Officer
As Bullhorn’s Chief Revenue Officer, Mike drives the company’s global revenue growth. Mike was one of the first 15 team members of Bullhorn Inc. in Boston and relocated to London in 2010 to start up the International team. In his 6 years in London, Mike drove regional expansion into the Netherlands, Germany, Singapore, and Australia. He has supplied cloud-based solutions to recruitment consultancies in over 50 different countries worldwide for the past 10 years. Mike was born and raised in the Boston-area where he grew up an avid sport fan. He earned his Bachelor of Science in Business Management from Babson College.
Chief Marketing Officer
As CMO, Gordon Burnes directs the company’s marketing and business development efforts, including product marketing, demand generation, PR, branding, creative, and Bullhorn Marketplace. He brings a broad range of skills and experience to the company across the product, marketing, sales, and business development functions to help drive growth. Gordon was previously the IBM executive in charge of worldwide marketing for the Risk Analytics group, which became the leading provider in the industry over the course of his tenure. Prior to IBM, Gordon ran marketing and business development for OpenPages, which was acquired by IBM in 2010. Gordon has a Bachelor of Arts in Anthropology from Harvard College and an MBA from Columbia University.
President and Chief Technology Officer
As President and CTO, Matt leads Bullhorn’s architectural, technical, and software design and development efforts. He also directs the product management team’s work defining product strategy, and global customer support and success. Since joining Bullhorn in 2004, Matt has held a variety of leadership positions managing the growth of various technical and services teams, including Vice President of Professional Services. Prior to Bullhorn, Matt worked at PricewaterhouseCoopers, specializing in systems process assurance for such companies as Fidelity and State Street Global Advisors. Matt holds a Bachelor of Science in Business Administration with a concentration in Finance from Boston University’s School of Management.
Founder & CEO
As Bullhorn’s Founder and CEO, Art was the original architect of Bullhorn’s flagship Customer Relationship Management (CRM) system, which now helps more than 7,000 companies around the world run their businesses. He is the Chairman of the Board at Career Collaborative, an organization that teaches unemployed and under-employed adults how to build careers that change lives and strengthen families. In 2014, Ernst & Young named Art an EY Entrepreneur of the Year Award Winner in New England. Prior to starting Bullhorn, Art started his career as a software engineer at Thomson Reuters. Art is a graduate of Tufts University, holding a Bachelor of Science degree in Mathematics.