{"id":71388,"date":"2021-08-05T21:54:17","date_gmt":"2021-08-05T21:54:17","guid":{"rendered":"https:\/\/www.bullhorn.com\/de\/?page_id=71388"},"modified":"2021-08-05T22:00:02","modified_gmt":"2021-08-05T22:00:02","slug":"social-recruiting","status":"publish","type":"page","link":"https:\/\/www.bullhorn.com\/de\/social-recruiting\/","title":{"rendered":"Social Recruiting"},"content":{"rendered":"
\n

Social Recruiting<\/h1>\n

Make the Most of Recruiting through
\nSocial Media<\/h3>\n

 <\/p>\nSchedule a Live Demo<\/a>\n

Why Should Your Firm Utilize Social Recruiting?<\/h2>\n

In today\u2019s digital age, recruiters have numerous ways to reach candidates, especially via social media. Tech-savvy recruiters are increasingly turning to social media to gain intelligence about candidates, build relationships, and source their own super-skilled job seekers.<\/p>\n

Social media allows recruiters to analyze candidate\u2019s qualifications and experiences through Linkedin, view their topics of interest on Twitter, or understand their lifestyle interests via Instagram. As people spend more time than ever on social media, it is becoming an essential tool for finding and communicating with candidates.<\/p>\n

Succeeding in social recruiting is all about having a strong web presence, which not only helps attract new candidates, but also helps secure new clients.<\/p>\n

\r\n
\r\n It used to be exclusively about having relationships or keeping the same clients. Now, every single day we work with new clients who find us through Google.<\/span>\r\n <\/div>\r\n<\/span> Michael Reichwald<\/strong> Yorkson Legal<\/span>\r\n<\/div>\n\"\"\n

98% of recruiters are using social media for recruiting. Are you one of them?<\/strong><\/p>\n

In 2013, Bullhorn found that 97% of recruiters rely heavily on LinkedIn for hiring, while only 12% use all three major social networks\u2015LinkedIn, Twitter, and Facebook.<\/p>\n

However, we’ve seen a growing interest in social\u00a0media among recruiters. In 2018, respondents of our global staffing survey ranked social media as a top-3 source of candidates and said that social recruiting is one of their most sought-after training topics.\u00a0<\/p>\n

What are the benefits of social recruiting and how do recruiters get the most out of it?<\/p>\n

See Our Recruiting Solutions<\/a> View Demo<\/a><\/p>\n

Top 5 Benefits of Social Recruiting<\/h2>\n

Increased Access to Candidates<\/strong> \u2015 Social media is a great way to connect with a wide variety of members of today\u2019s workforce, who spend an average of 37 minutes daily on social media. It\u2019s also a great way to engage Millennials, who currently represent 15% of the workforce and are its fastest growing segment. According to Forrester Research, 30 million Millennials are ready to join or have joined the workforce and another 46 million are waiting in the wings. The key to effective engagement on social media is to be genuine and transparent while providing useful and relevant information. Interact and converse with candidates rather than only advertising your job postings.<\/p>\n

High Visibility<\/strong> \u2015 Social media networks give your firm and open jobs greater exposure in places where your target audience spends a lot of time. By now, most recruiting firms have established a presence on social media websites, but suffer from a low number of visitors and limited interaction. If you want to gain more visibility on social networks, participate. Ask your clients for reviews and testimonials. Reward contributors in ways that spur bragging rights. Offer more valuable content than your competitors do. Become the go-to expert in your field and you will increase your brand\u2019s exposure on social media.<\/p>\n

Low Cost<\/strong> \u2015 Recruiting costs related to social recruiting are typically lower than other sources. Joining a social network like LinkedIn or Twitter is free, which automatically reduces the cost to hire. More often than not, social media allows for no-cost messaging, job posting, and relationship building. There are some fees associated with select features that you may or may not decide to use, but overall, social recruiting is a low-cost strategy.<\/p>\n

Referrals and Relationship Building<\/strong> \u2015 The nature of social media networks enables recruiters to make new connections daily. Those relationships can offer tremendous value in the form of referrals if they are properly sustained and nurtured. Long-lasting relationships lead to higher acceptance rates and more revenue for your firm. Make sure you spend time initiating conversations and getting involved in related communities in order to successfully build relationships and referrals on social media.<\/p>\n

Passive Job Seekers<\/strong> \u2015 Passive candidates aren\u2019t necessarily looking for a new job, but they are highly qualified individuals in the workforce. Social media helps recruiters get in front of these types of candidates and convince them to make a move. By recruiting passive candidates on social networks, recruiters can tap into specialized skill sets and ultimately present better candidates to their clients.<\/p>\n

Social media is and will remain a powerful recruiting tool in 2019. There is still a lot of opportunity for recruiters to connect instantly with thousands of high-quality candidates. It\u2019s up to recruiters and recruiting firms to leverage these networks for the greatest return.<\/p>\n

To learn more about the social recruiting capabilities available in the Bullhorn applicant tracking system<\/a>, visit the website or contact a representative today.<\/a><\/p>\n

Industry Best Practices for Recruiters<\/h2>\n

Download these free resources to discover recruiting best practices:<\/p>\n\n

Download Helpful Resources<\/a><\/p>\n

Start Growing Your Business with Bullhorn’s ATS & CRM System<\/strong><\/h4>\n

Live Demo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Social Recruiting Make the Most of Recruiting through Social Media   Why Should Your Firm Utilize Social Recruiting? In today\u2019s digital age, recruiters have numerous ways to reach candidates, especially via social media. Tech-savvy recruiters are increasingly turning to social media to gain intelligence about candidates, build relationships, and source their own super-skilled job seekers. […]<\/p>\n","protected":false},"author":403,"featured_media":71389,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false},"class_list":["post-71388","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSocial Recruiting | Bullhorn<\/title>\n<meta name=\"description\" content=\"98% of recruiters are using social media for recruiting. 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Dabei ist Social Recruiting auch als Social Hiring und Social Recruitment unter Personaldienstleistern bekannt.<\/p>\n<p>Laut dem\u00a0Recruiting-Trendbericht f\u00fcr Personaldienstleister 2018\u00a0greifen 58% der Recruiter f\u00fcr die Personalbeschaffung auf das soziale Medium Xing zur\u00fcck. Sie auch? Inhalte k\u00f6nnen schnell und einfach mit Millionen von Menschen geteilt werden. So werden soziale Medien zu einem einflussreichen Tool f\u00fcr den Recruiter von heute. Wie k\u00f6nnen Recruiter Vorteile aus diesem g\u00e4ngigen Medium ziehen und soziale Medien nutzen, um potenzielle Kandidaten zu finden? Laut dem neuen\u00a0Recruiting-Trendbericht 2018\u00a0haben sich 34% der Recruiter das Ziel gesetzt, soziale Medien in erh\u00f6htem Ausma\u00df in den Recruiting-Prozess einzubinden. Welche Vorteile birgt Social Recruiting und wie nutzen Recruiter diese optimal?<\/p>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false},{"type":"wysiwyg","wysiwyg":"<p><a class=\"button button--orange\" href=\"\/de\/recruiting-loesungen-personaldienstleister\/\">Sehen Sie sich hier unsere Recruiting L\u00f6sungen an<\/a><\/p>\n<p><a href=\"https:\/\/www.bullhorn.com\/de\/demo\/?LS=Website&LSD=Topics_SocialRecruiting_GER&LA=ContactSales_GER&LAD=ContactSales_GER&utm_source=topics_socialrecruiting_ger&utm_medium=website\" class=\"button button--blue\">Demo<\/a><\/p>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"columns","block_title":"Die 5 Vorteile von Social Recruiting","block_aria":"","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"wysiwyg","wysiwyg":"<p><strong>Erweiterter Zugang zu Kandidaten<\/strong>\u00a0\u2015 Arbeitnehmer verbringen durchschnittlich t\u00e4glich gut 37 Minuten auf Sozialen Medien. So bieten soziale Medien eine gute Gelegenheit, mit einer Vielzahl von Arbeitnehmern in Kontakt zu treten. Au\u00dferdem stellen soziale Medien eine hervorragende M\u00f6glichkeit dar, die Generation der Millennials anzusprechen.\u00a0<a href=\"https:\/\/arbeitgeber.monster.de\/recruiting\/studien.aspx\" target=\"_blank\" rel=\"noopener\">Laut einer Studie von Monster<\/a>\u00a0bewerten 71,8 % der Generation Y die Anwendung von sozialen Medien im Recruiting als positiv. Um die H\u00e4lfte der Befragten erwartet sogar, Stellenanzeigen in sozialen Netzwerken zu finden. Dabei sind 80% der befragten Personaler \u00fcberzeugt, dass soziales Recruiting die Reichweite der Kandidatenansprache erh\u00f6ht. Der Schl\u00fcssel zum effektiven Engagement auf Sozialen Medien besteht darin, relevante und n\u00fctzliche Informationen auf transparente und ehrliche Weise zu teilen. Interaktion und Konversation stehen im Vordergrund, weniger das Bewerben von offenen Stellen an sich.<\/p>\n<p><strong>Hohe Sichtbarkeit<\/strong>\u00a0\u2015 Soziale Netzwerke bieten Ihrem Unternehmen eine erh\u00f6hte Exposure auf Plattformen, auf denen die Zielgruppe viel Zeit verbringt. Mittlerweile sind eine Vielzahl der Personaldienstleistungsunternehmen auf Sozialen Medien vertreten. Doch ist die Anzahl der Besucher und die Interaktionsrate ist oft noch sehr niedrig. Wenn Sie eine h\u00f6here Sichtbarkeit in sozialen Netzwerken erreichen m\u00f6chten, nehmen Sie am Geschehen teil. Bitten Sie Ihre Kunden um Reviews und Referenzen. Belohnen Sie geteilte Inhalte auf eine attraktive Weise, die Nutzer dazu anregt, sich positiv \u00fcber Ihr Unternehmen zu \u00e4u\u00dfern. Belohnen Sie Beitr\u00e4ge auf Ihre Posts und schenken Sie Interaktionen gen\u00fcgend Aufmerksamkeit. Bieten Sie Ihren Kunden hochwertigere Inhalte als Ihre Konkurrenz. Gelten Sie als \u201cGo-to\u201d Experte in Ihrem Fachgebiet und erh\u00f6hen Sie so Ihre Markenpr\u00e4senz in sozialen Netzwerken.<\/p>\n<p><strong>Recruiting gegen niedrige Kosten<\/strong>\u00a0\u2015 Das Sourcing von Kandidaten mithilfe von Social Recruiting ist bezeichnend weniger kostspielig als \u00fcber andere Bewerberkan\u00e4le. Die Anmeldung bei einem Sozialem Netzwerk ist kostenlos und verringert schon automatisch m\u00f6gliche Kosten um jemanden einzustellen. In den meisten F\u00e4llen erlauben soziale Medien, kostenfrei Nachrichten zu versenden, offene Stellen zu inserieren und Beziehungen aufzubauen. Mit ausgew\u00e4hlten Funktionen sind Kosten verbunden. Sie k\u00f6nnen sich frei dazu entscheiden diese Funktionen zu verwenden. Somit ist Social Recruiting eine kosteneffiziente Strategie.<\/p>\n<p><strong>Weiterempfehlungen und der Aufbau von Beziehungen<\/strong>\u00a0\u2015 Die Beschaffenheit sozialer Medien f\u00f6rdert die Verkn\u00fcpfung von Recruitern mit potenziellen Kandidaten. Diese Beziehungen sind in Form von Weiterempfehlungen sind von gro\u00dfem Wert, solange sie dauerhaft gepflegt werden. Laut einer\u00a0<a href=\"https:\/\/arbeitgeber.monster.de\/recruiting\/studien.aspx\" target=\"_blank\" rel=\"noopener\">Studie von Monster<\/a>\u00a0gestaltet sich die Mitarbeiterempfehlung \u00fcber soziale Medien ebenso ma\u00dfgeblich kosteng\u00fcnstiger als \u00fcber andere Kan\u00e4le. Langanhaltende Beziehungen f\u00fchren zu einer h\u00f6heren Anerkennungsquote und mehr Umsatz f\u00fcr Ihr Unternehmen. Verwenden Sie Zeit darauf, mit anderen ins Gespr\u00e4ch zu kommen und engagieren Sie sich in themenverwandten Communities. So bauen Sie ein Netzwerk auf und f\u00f6rdern Weiterempfehlungen \u00fcber soziale Netzwerke.<\/p>\n<p><strong>Passive Kandidaten<\/strong>\u00a0\u2015 Passive Kandidaten sind nicht unbedingt auf der Suche nach einer neuen Stelle, aber sind h\u00e4ufig hoch qualifizierte Arbeitskr\u00e4fte. Soziale Medien helfen Recruitern dabei, sich vor diesen Kandidaten durchzusetzen und sie zu \u00fcberzeugen, etwas zu unternehmen. Durch die Rekrutierung passiver Kandidaten in sozialen Netzwerken k\u00f6nnen Personalvermittler spezialisierte F\u00e4higkeiten nutzen und ihren Kunden letztendlich bessere Kandidaten pr\u00e4sentieren. Soziale Medien sind und und bleiben auch 2018 ein starkes Recruiting-Tool. Es gibt noch viele Gelegenheiten f\u00fcr Personalvermittler, sich sofort mit Tausenden von hochqualifizierten Kandidaten zu verbinden. Es ist Sache der Recruiter und Recruiting-Firmen, diese Netzwerke als Hebeleffekt f\u00fcr eine erh\u00f6hte Rendite zu nutzen.<\/p>\n<p>Nehmen Sie gerne\u00a0<a href=\"https:\/\/www.bullhorn.com\/de\/kontakt\/\">Kontakt<\/a>\u00a0auf, um mehr \u00fcber das Potenzial von Social Recruiting und der passenden Schnittstelle im Bewerbermanagementsystem von Bullhorn zu erfahren.<\/p>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"global-block","block_group":71013}],"_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/pages\/71388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/users\/403"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/comments?post=71388"}],"version-history":[{"count":2,"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/pages\/71388\/revisions"}],"predecessor-version":[{"id":71392,"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/pages\/71388\/revisions\/71392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/media\/71389"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/media?parent=71388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}