{"id":74546,"date":"2022-11-17T21:01:03","date_gmt":"2022-11-17T21:01:03","guid":{"rendered":"https:\/\/www.bullhorn.com\/de\/engage\/"},"modified":"2024-07-26T14:58:19","modified_gmt":"2024-07-26T14:58:19","slug":"engage","status":"publish","type":"page","link":"https:\/\/www.bullhorn.com\/de\/connected-recruiting\/engage\/","title":{"rendered":"Connected Recruiting \u2013 Engage"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":403,"featured_media":73274,"parent":73223,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false},"class_list":["post-74546","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Connected Recruiting \u2013 Engage - Bullhorn DE<\/title>\n<meta name=\"description\" content=\"Kenne deine Zielgruppe. Verf\u00fcgst du \u00fcber genug Informationen zu den Talenten in deiner Datenbank, um eine gro\u00dfartige Talent Experience zu bieten?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/de\/connected-recruiting\/engage\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connected Recruiting \u2013 Engage - Bullhorn DE\" \/>\n<meta property=\"og:description\" content=\"Kenne deine Zielgruppe. 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Kandidaten und Kandidatinnen von heute erwarten, dass\u00a0 Recruiter proaktiv und regelm\u00e4\u00dfig auf sie mit interessanten Stellenangeboten zukommen. E-Mail ist dabei der beliebteste Kommunikationsweg.<\/h3>\n<h3>Die folgenden Beispiele zeigen, wie Ihr Team Beziehungen st\u00e4rken und so mehr Vermittlungen erreichen kann.<\/h3>\n<h5 id=\"bounce-icon\" style=\"color: #1995d3;\"><\/h5>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":["block-options-padding-add-extra","block-options-padding-remove-bottom"],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"columns","block_title":"","block_aria":"Old way versus new way","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"wysiwyg","wysiwyg":"<h2>Engage &#8211; Bisher<\/h2>\n<p>Aussand von Massen-E-Mails und Nachrichten an alle Kontakte in Ihrer Datenbank.<\/p>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false},{"type":"wysiwyg","wysiwyg":"<h2>Engage &#8211; K\u00fcnftig<\/h2>\n<p>Befragen der Kandidat:innen nach deren Kommunikationspr\u00e4ferenzen (Kanal und Zeitpunkt), um dann individuelle Kampagnen zu erstellen.<\/p>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":true,"block_option_padding":["block-options-padding-remove-top"],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"columns","block_title":"","block_aria":"Old way versus new way","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"wysiwyg","wysiwyg":"<h2>Engage &#8211; Bisher<\/h2>\n<p>Aussand von E-Mails und Nachrichten, ohne auf die W\u00fcnsche Ihrer Kandidat:innen einzugehen.<\/p>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false},{"type":"wysiwyg","wysiwyg":"<h2>Engage &#8211; K\u00fcnftig<\/h2>\n<p>Bestimmung der effektivsten Kan\u00e4le f\u00fcr die Bewerberansprache (z. 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E-Mail, SMS, LinkedIn) und Fokussierung auf diese Kan\u00e4le, um die Talente dort abzuholen, wo sie stehen.<\/p>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":true,"block_option_padding":["block-options-padding-remove-top"],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"card-grid","block_title":"","block_aria":"Verbessern Sie die Kandidatenbindung dank erstklassiger Strategien","block_subtitle":"","background_shape":"","background_shape_position":"left","parallax_fx":false,"title_position":"top","cards_bg_color":"bg-white","cards_border":false,"cards_per_row":"4","cards":[{"icon":"","icon_color":"purple","line_title_with_icon":false,"inline_title":"","content":"<h2>Verbessern Sie die Kandidatenbindung dank erstklassiger Strategien<\/h2>\n<h3 style=\"color: #ffb400; font-weight: 800;\">Nutzen Sie jede Gelegenheit, um mit Talenten in Kontakt zu treten<\/h3>\n"}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":["block-options-padding-remove-top","block-options-padding-remove-bottom"],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"columns","block_title":"","block_aria":"Entwickeln Sie eine Candidate Journey Map","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"icon-list","wysiwyg":"","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":[{"icon":"icons\/lightning-bolt","icon_color":"blue-dark","content":"<h4>Entwickeln Sie eine Candidate Journey Map<\/h4>\n<p>Versetzen Sie sich in die Lage Ihrer Bewerber:innen, um deren Erfahrungen im Prozess zu verstehen. Auf diese Weise k\u00f6nnen Recruiter st\u00e4rkere \u00a0 Beziehungen aufbauen und ein Gef\u00fchl von umfassender Unterst\u00fctzung vermitteln. Das wird Ihr Unternehmen deutlich von anderen abheben.<\/p>\n"}]},{"type":"icon-list","wysiwyg":"","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":[{"icon":"icons\/lightning-bolt","icon_color":"blue-dark","content":"<h4>Automatisieren Sie Updates zum Bewerbungsprozess und Erinnerungen an Vorstellungsgespr\u00e4che<\/h4>\n<p>Mit einer kontinuierlichen, automatisierten Kommunikation k\u00f6nnen Sie Kandidat:innen gut vorbereiten und w\u00e4hrend des gesamten Bewerbungsprozesses auf dem Laufenden halten. So reduzieren Sie die Arbeitsbelastung des Teams und verbessern Sie die Vermittlungsquote.<\/p>\n"}]},{"type":"icon-list","wysiwyg":"","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":[{"icon":"icons\/lightning-bolt","icon_color":"blue-dark","content":"<h4>Holen Sie fr\u00fchzeitig und h\u00e4ufig Kandidatenfeedback ein<\/h4>\n<p>Schaffen Sie bei jedem Schritt der Candidate Journey einen Touchpoint, der Ihnen direkt Feedback zu den Vorstellungsgespr\u00e4chen, den angebotenen Stellen, Projektdetails etc. gibt.<\/p>\n"}]}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":["block-options-padding-remove-top"],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"card-grid","block_title":"","block_aria":"Engage: Taktiken, die zum Erfolg f\u00fchren ","block_subtitle":"","background_shape":"","background_shape_position":"left","parallax_fx":false,"title_position":"top","cards_bg_color":"bg-white","cards_border":false,"cards_per_row":"4","cards":[{"icon":"","icon_color":"purple","line_title_with_icon":false,"inline_title":"","content":"<h3 style=\"color: #ffb400; font-weight: 800;\">Engage: Taktiken, die zum Erfolg f\u00fchren<\/h3>\n"}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":["block-options-padding-remove-top","block-options-padding-remove-bottom"],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"columns","block_title":"","block_aria":"Die richtige Botschaft zur passenden  Zeit","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"icon-list","wysiwyg":"","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":[{"icon":"icons\/star","icon_color":"blue-dark","content":"<h4>Die richtige Botschaft zur richtigen Zeit<\/h4>\n<p>Saubere Daten sind das A und O. Stellen Sie sicher, dass Sie von Ihren Kandidat:innen vollst\u00e4ndige und genaue Informationen \u00fcber Kommunikationspr\u00e4ferenzen, berufliche und thematische Interessen sowie den Zeitplan f\u00fcr den Einsatz erfassen. Nutzen Sie dann die Daten, um ihnen zum richtigen Zeitpunkt personalisierte Informationen zukommen zu lassen.<\/p>\n"}]},{"type":"icon-list","wysiwyg":"","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":[{"icon":"icons\/star","icon_color":"blue-dark","content":"<h4>Entwickeln Sie eine Segmentierungsstrategie<\/h4>\n<p>Filtern Sie Ihre Datenbank nach Kriterien wie Engagement-Scores, Kommunikationspr\u00e4ferenzen und der letzten Kontaktaufnahme, um sicherzustellen, dass Sie die richtigen Inhalte an die richtigen Personen weiterleiten.<\/p>\n"}]},{"type":"icon-list","wysiwyg":"","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":[{"icon":"icons\/star","icon_color":"blue-dark","content":"<h4>Nutzen Sie automatisierte Kommunikation<\/h4>\n<p>Automatisieren Sie Ihre Kommunikation zu neuen Jobangeboten, die\u00a0 n\u00e4chsten Schritte, Content und\/oder Feedback zu abgeschlossenen Projekten.<\/p>\n"}]}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":["block-options-padding-remove-top"],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"card-grid","block_title":"","block_aria":"Using Bullhorn Automation today?","block_subtitle":"","background_shape":"","background_shape_position":"left","parallax_fx":true,"title_position":"top","cards_bg_color":"bg-blue","cards_border":false,"cards_per_row":"4","cards":[{"icon":"","icon_color":"green","line_title_with_icon":false,"inline_title":"","content":"<p>&nbsp;<\/p>\n<h3 style=\"font-family: Gotham, Montserrat, sans-serif; font-weight: 800; text-align: left;\">Verwenden Sie Bullhorn Automation?<\/h3>\n<p style=\"text-align: left;\">Entdecken Sie alle Playbooks, die Sie noch heute einsetzen k\u00f6nnen.<\/p>\n<p style=\"text-align: left;\"><a class=\"button button--orange\" href=\"\/connected-recruiting\/product-playbooks\">Zu den Produkt-Playbooks*<\/a><\/p>\n"},{"icon":"","icon_color":"green","line_title_with_icon":false,"inline_title":"","content":"<p>&nbsp;<\/p>\n<h3><strong>Suchen Sie nach weiteren Tipps f\u00fcr die Kandidatenansprache?<\/strong><\/h3>\n<p>Mit diesen 4 Methoden setzen Sie Ihre Engage-Strategie erfolgreich um<\/p>\n<p><a class=\"button button--orange\" href=\"\/blog\/connected-recruiting-attract-and-convert-more-candidates\/\">Mehr erfahren<\/a><\/p>\n"}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":true,"block_option_padding":[],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"columns","block_title":"Erfolgsmessung in der Engage-Phase","block_aria":"Erfolgsmessung in der Engage-Phase","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"wysiwyg","wysiwyg":"<h4>Das Engagement von Kandidat:innen l\u00e4sst sich etwas schwieriger nachvollziehen als andere KPIs im Recruiting. Dennoch sind sie genauso wichtig. Um den Erfolg Ihrer Aktivit\u00e4ten in der Engagement-Phase zu ermitteln, k\u00f6nnen Sie folgende KPIs heranziehen:<\/h4>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":[{"icon":"icons\/email","icon_color":"blue-dark","content":"<h5><strong>Email open, click, and reply rates<\/strong><\/h5>\n<p>Know your audience. Are you sending the same generic mass <a href=\"https:\/\/www.bullhorn.com\/blog\/developing-your-recruitment-email-strategy-and-stats\/\">email<\/a> to all of your candidates, or are you sending <a href=\"https:\/\/www.bullhorn.com\/blog\/what-types-of-content-will-your-candidates-respond-to-best\/\">personalized content and messages<\/a> that resonates?<\/p>\n"},{"icon":"icons\/phone","icon_color":"blue-dark","content":"<h5><strong>Engagement scores of contacts in your ATS<\/strong><\/h5>\n<p><a href=\"https:\/\/kb.bullhorn.com\/automation\/Content\/Automation\/Topics\/BullhornAutomationScoreOverview.html?Highlight=engagement%20score\" target=\"_blank\" rel=\"noopener\">Calculation based on how they\u2019ve interacted with your messages and website<\/a>. Opening emails scores a few points, clicking links will get more points, and viewing jobs or buying signals will score even higher. Generally, a score over 75 means the contact or candidate is engaged. The higher the score, the healthier and happier the contact.<\/p>\n"},{"icon":"icons\/graph-2","icon_color":"blue-dark","content":"<h5><strong>Net Promoter Score (NPS)<\/strong><\/h5>\n<p>Survey candidates and clients about <a href=\"https:\/\/www.bullhorn.com\/blog\/using-recruiting-nps-surveys\/\">the likelihood that they would recommend your company<\/a> and services to people in their network. This should be done once or twice a year (monthly if you have a large base) to keep a pulse.<\/p>\n"},{"icon":"icons\/checklist","icon_color":"blue-dark","content":"<h5><strong>Percentage of complete data in your database<\/strong><\/h5>\n<p>Identify the most important information to capture from candidates. Then measure how many of your contacts have these key fields filled out. <a href=\"https:\/\/www.bullhorn.com\/blog\/data-hygiene\/\">More complete data means more personalized engagement<\/a>.<\/p>\n"}]}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"light-yellow-bkg","block_option_custom_class":"","block_animate":false,"block_option_padding":["block-options-padding-remove-bottom"],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"columns","block_title":"","block_aria":"\u00d6ffnungs-, Klick- und Antwortraten von E-Mails ","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"icon-list","wysiwyg":"<h2>Tips from the experts<\/h2>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":[{"icon":"icons\/email","icon_color":"blue-dark","content":"<h5><strong>\u00d6ffnungs-, Klick- und Antwortraten von E-Mails<\/strong><\/h5>\n<p>Verstehen Sie Ihre Zielgruppe? Senden Sie dieselbe generische Massen-E-Mail an alle Ihre Kandidat:innen oder setzen Sie auf personalisierte Inhalte?<\/p>\n"},{"icon":"icons\/phone","icon_color":"blue-dark","content":"<h5><strong>Engagement-Scores der Kontakte in Ihrem ATS<\/strong><\/h5>\n<p>Ein Engagement-Score zeigt, wie Talente mit Ihren Nachrichten und Ihrer Website interagiert haben. So werden f\u00fcr verschiedene Aktionen Punkte vergeben, etwa f\u00fcr das \u00d6ffnen von E-Mails, das Anklicken von Links oder die Ansicht von Stellenangeboten auf Ihrer Webseite usw. Je h\u00f6her die Punktzahl, desto zufriedener ist der Kandidat. Eine Punktzahl von \u00fcber 75 deutet auf einen sehr engagierten Kontakt hin.<\/p>\n"},{"icon":"icons\/graph-2","icon_color":"blue-dark","content":"<h5><strong>Net Promoter Score (NPS)<\/strong><\/h5>\n<p>Befragen Sie Kandidat:innen und Kunden, wie wahrscheinlich sie Ihr Unternehmen und Ihre Dienstleistungen an Personen in ihrem Netzwerk weiterempfehlen w\u00fcrden. Diese Umfrage sollte ein- bis zweimal im Jahr passieren &#8211; bei einer gro\u00dfen Datenbank sogar monatlich.<\/p>\n"},{"icon":"icons\/checklist","icon_color":"blue-dark","content":"<h5><strong>Anteil der vollst\u00e4ndig erfassten Daten pro Kontakt<\/strong><\/h5>\n<p>Legen Sie fest, welche Informationen Sie auf jeden Fall von Bewerbenden erfassen m\u00fcssen. Pr\u00fcfen Sie dann, bei wie vielen der Kontakte im CRM diese wichtigen Felder ausgef\u00fcllt sind. Je vollst\u00e4ndiger die Daten, desto pers\u00f6nlicher kann Ihre Ansprache werden.<\/p>\n"}]}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"light-yellow-bkg","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"columns","block_title":"","block_aria":"Tipps von Expert:innen","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"wysiwyg","wysiwyg":"<h2>Tipps von Expert:innen<\/h2>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":["block-options-padding-remove-bottom"],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"testimonials","background_shape":"","background_shape_position":"left","parallax_fx":false,"transition_speed":"10","enable_autoplay":false,"autoplay_speed":3000,"testimonials":[74571,74572],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_option_padding":[],"block_option_hide":[]},{"acf_fc_layout":"global-block","block_group":71013}],"_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/pages\/74546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/users\/403"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/comments?post=74546"}],"version-history":[{"count":5,"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/pages\/74546\/revisions"}],"predecessor-version":[{"id":74573,"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/pages\/74546\/revisions\/74573"}],"up":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/pages\/73223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/media\/73274"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/media?parent=74546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}