{"id":74555,"date":"2022-11-17T21:01:03","date_gmt":"2022-11-17T21:01:03","guid":{"rendered":"https:\/\/www.bullhorn.com\/de\/nurture\/"},"modified":"2024-07-23T21:41:18","modified_gmt":"2024-07-23T21:41:18","slug":"nurture","status":"publish","type":"page","link":"https:\/\/www.bullhorn.com\/de\/connected-recruiting\/nurture\/","title":{"rendered":"Nurture best practices"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":403,"featured_media":73224,"parent":73223,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false},"class_list":["post-74555","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nurture best practices - Bullhorn DE<\/title>\n<meta name=\"description\" content=\"Build long-term relationships, mak the most of your existing database, capture reviews and referrals, and build a talent community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/de\/connected-recruiting\/nurture\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nurture best practices - 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Nurturing talent means going above and beyond to ensure your talent feels seen, heard, and appreciated at every stage of their assignment.<\/h3>\n<h3>The examples below offer some new strategies for improving your candidate relationships and building talent community.<\/h3>\n<h5 id=\"bounce-icon\" style=\"color: #1995d3;\">Hover to see the transformation<\/h5>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":["block-options-padding-remove-bottom"],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"columns","block_title":"","block_aria":"Old way versus new way","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"wysiwyg","wysiwyg":"<h2>Old way<\/h2>\n<p>Copy here.<\/p>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false},{"type":"wysiwyg","wysiwyg":"<h2>New way<\/h2>\n<p>Copy here.<\/p>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":true,"block_option_padding":["block-options-padding-remove-top"],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"card-grid","block_title":"","block_aria":"Nurture tactics everyone should practice","block_subtitle":"","background_shape":"","background_shape_position":"left","parallax_fx":false,"title_position":"top","cards_bg_color":"bg-white","cards_border":false,"cards_per_row":"4","cards":[{"icon":"","icon_color":"purple","line_title_with_icon":false,"inline_title":"","content":"<h2>Nurture tactics everyone should practice<\/h2>\n<h3 style=\"color: #009bdc; font-weight: 800;\">Consider these fundamental campaigns<\/h3>\n"}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":["block-options-padding-remove-top","block-options-padding-remove-bottom"],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"columns","block_title":"","block_aria":"Nurture tactics","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"icon-list","wysiwyg":"","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":[{"icon":"icons\/star","icon_color":"blue-dark","content":"<h4><strong>Redeployment campaigns<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">An automated cadence of candidate touchpoints sent throughout an assignment to maintain engagement and understanding of new opportunities.<\/span><\/p>\n"}]},{"type":"icon-list","wysiwyg":"","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":[{"icon":"icons\/star","icon_color":"blue-dark","content":"<h4>Re-engagement campaigns<\/h4>\n<p>A sequence of three to four emails or texts sent to your passive candidate database asking for updated information and sharing current opportunities. Automate candidate status updates on the results of these.<\/p>\n"}]},{"type":"icon-list","wysiwyg":"","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":[{"icon":"icons\/star","icon_color":"blue-dark","content":"<h4>Data hygiene campaigns<\/h4>\n<p>Emails sent monthly or quarterly to update, maintain, and populate data in your CRM and ATS for top-notch data hygiene and usability.<\/p>\n"}]}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":["block-options-padding-remove-top"],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"card-grid","block_title":"","block_aria":"Build a talent community","block_subtitle":"","background_shape":"","background_shape_position":"left","parallax_fx":false,"title_position":"top","cards_bg_color":"bg-white","cards_border":false,"cards_per_row":"4","cards":[{"icon":"","icon_color":"purple","line_title_with_icon":false,"inline_title":"","content":"<h3 style=\"color: #009bdc; font-weight: 800;\">Build a talent community<\/h3>\n"}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":["block-options-padding-remove-top","block-options-padding-remove-bottom"],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"columns","block_title":"","block_aria":"Be where candidates are","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"icon-list","wysiwyg":"","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":[{"icon":"icons\/lightning-bolt","icon_color":"blue-dark","content":"<h4><strong>Be where candidates are<\/strong><\/h4>\n<p>Join networking groups where ideal candidates are active. Become an active member by asking and answering questions, driving conversation, and positioning yourself as someone worth knowing.<\/p>\n"},{"icon":"icons\/lightning-bolt","icon_color":"blue-dark","content":"<h4>Exceed candidate expectations<\/h4>\n<p>Three out of five workers want recruiters to <strong>reach out at least once a week<\/strong> while on assignment. Ask them how their assignment is going, leverage an AI job matching tool to send them upcoming opportunities, or ask them if they\u2019re working alongside any potential referrals.<\/p>\n"}]},{"type":"icon-list","wysiwyg":"","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":[{"icon":"icons\/lightning-bolt","icon_color":"blue-dark","content":"<h4>Leverage actionable analytics<\/h4>\n<p>Adopt an<strong> internal analytics dashboard<\/strong> that tells you who you have starting and in process, and allows you to set automated reminders for when candidates are coming off assignment.<\/p>\n"},{"icon":"icons\/lightning-bolt","icon_color":"blue-dark","content":"<h4>Develop personal brands<\/h4>\n<p>Encourage recruiters to <strong>build personal brands<\/strong>. Where to start? Recruiters should join networking and LinkedIn groups where ideal candidates can be found, and become active members, asking and answering questions and driving conversation.<\/p>\n"}]},{"type":"icon-list","wysiwyg":"","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":[{"icon":"icons\/lightning-bolt","icon_color":"blue-dark","content":"<h4>Gain an understanding of rating and reviews<\/h4>\n<p>Curate candidate and client experiences and feedback that help to<strong> elevate your brand and drive new business<\/strong>.<\/p>\n"}]}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":["block-options-padding-remove-top"],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"card-grid","block_title":"","block_aria":"Using Bullhorn Automation today?","block_subtitle":"","background_shape":"","background_shape_position":"left","parallax_fx":true,"title_position":"top","cards_bg_color":"bg-blue","cards_border":false,"cards_per_row":"4","cards":[{"icon":"","icon_color":"green","line_title_with_icon":false,"inline_title":"","content":"<p>&nbsp;<\/p>\n<h3 style=\"font-weight: 800;\">Using Bullhorn Automation today?<\/h3>\n<p>Leverage it to personalize and scale your talent community, and master candidate nurture.<\/p>\n<p><a class=\"button button--orange\" href=\"https:\/\/www.bullhorn.com\/connected-recruiting\/product-how-tos\/\">Explore product playbooks<\/a><\/p>\n"},{"icon":"","icon_color":"green","line_title_with_icon":false,"inline_title":"","content":"<p>&nbsp;<\/p>\n<h3 style=\"font-family: Gotham, Montserrat, sans-serif; font-weight: 800;\">Overwhelmed by the idea of a nurture strategy?<\/h3>\n<p>Read this blog to figure out how to get started.<\/p>\n<p><a class=\"button button--orange\" href=\"\/blog\/nurturing-talent-get-personal-with-marketing-automation\/\">Read more<\/a><\/p>\n"}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":true,"block_option_padding":[],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"columns","block_title":"Measuring success in the Nurture phase","block_aria":"Measuring success in the Nurture phase","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"wysiwyg","wysiwyg":"<h4>When determining and measuring the success of your activities at the Nurture phase, here are the top KPIs you should be tracking.<\/h4>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":[{"icon":"icons\/clock","icon_color":"blue-light","content":"<h5><b>Redeployment rate: <\/b><span style=\"font-weight: 400;\"><br \/>\nThe number of workers coming off assignment who are redeployed divided by the total number of workers coming off assignment.<\/span><\/h5>\n"},{"icon":"icons\/gauge","icon_color":"blue-light","content":"<h5><b>Time to redeploy:<\/b><span style=\"font-weight: 400;\"><br \/>\nThe average amount of time it takes (days) to put a candidate coming off assignment into another role. <\/span><\/h5>\n"},{"icon":"icons\/doc-check","icon_color":"blue-light","content":"<h5><b>Net Promoter Score (NPS):<\/b><span style=\"font-weight: 400;\"><br \/>\nSurveys that ask candidates and clients about the likelihood that they would recommend your company and services to people in their network.<\/span><\/h5>\n"},{"icon":"icons\/binoculars","icon_color":"blue-light","content":"<h5><b>Percentage of placements that are referrals:<\/b><span style=\"font-weight: 400;\"><br \/>\nThe number of referrals placed divided by the total number of placements. <\/span><\/h5>\n"}]}],"block_background":"bg-blue","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"light-blue-bkg","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"columns","block_title":"","block_aria":"Redeployment rate","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"icon-list","wysiwyg":"","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":[{"icon":"icons\/clock","icon_color":"blue-light","content":"<h5><b>Redeployment rate<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">The number of workers coming off assignment who are redeployed divided by the total number of workers coming off assignment.<\/span><\/p>\n"},{"icon":"icons\/gauge","icon_color":"blue-light","content":"<h5><b>Time to redeploy<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">The average amount of time it takes (days) to put a candidate coming off assignment into another role. <\/span><\/p>\n"},{"icon":"icons\/doc-check","icon_color":"blue-light","content":"<h5><b>Net Promoter Score (NPS)<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Surveys that ask candidates and clients about the likelihood that they would recommend your company and services to people in their network.<\/span><\/p>\n"},{"icon":"icons\/binoculars","icon_color":"blue-light","content":"<h5><b>Percentage of placements that are referrals<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">The number of referrals placed divided by the total number of placements. 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