{"id":6121,"date":"2018-11-30T15:13:42","date_gmt":"2018-11-30T15:13:42","guid":{"rendered":"https:\/\/www.bullhorn.com\/de\/?p=6121"},"modified":"2024-10-16T11:16:31","modified_gmt":"2024-10-16T11:16:31","slug":"drei-innovative-moglichkeiten-wie-ihre-agentur-video-tech-nutzen-sollte","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/de\/blog\/drei-innovative-moglichkeiten-wie-ihre-agentur-video-tech-nutzen-sollte\/","title":{"rendered":"Drei innovative M\u00f6glichkeiten wie Ihre Agentur Video Tech nutzen sollte"},"content":{"rendered":"<p><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Now that it is possible for the masses to produce videos due to heavily used technologies such as smartphones and laptops, the demand for video content continues to increase. <\/span><\/span><\/span><\/span><\/span><a href=\"https:\/\/www.linkedin.com\/in\/andyhsimpson\/\"><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Andy Simpson<\/span><\/span><\/span><\/span><\/span><\/a><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"> , co-founder of the recruitment <\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit\"><a href=\"http:\/\/hello.hinterview.com\/\"><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">platform Hinterview<\/span><\/span><\/span><\/span><\/a><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"> , <\/span><\/span><\/span><\/span><a href=\"http:\/\/www.ontheedgelive.co.uk\/wp-content\/uploads\/2018\/03\/Andy-Simpson-Hinterview.pdf\"><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">even claims<\/span><\/span><\/span><\/span><\/a><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"> that the word &#8222;video&#8220; in a subject line increases the click rate by 65 percent. <\/span><\/span><\/span><\/span><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">A <\/span><\/span><\/span><\/span><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">year ago, Forbes predicted that video content <\/span><\/span><\/span><\/span><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">\u00a0would account for <\/span><\/span><\/span><\/span><a href=\"http:\/\/www.kpcb.com\/internet-trends\"><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">74 percent of all Internet traffic<\/span><\/span><\/span><\/span><\/a><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"> in 2017 <\/span><\/span><\/span><\/span><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">, and there is no evidence that this trend is waning. <\/span><\/span><\/span><\/span><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Recruiters should think about how to capitalize on this fact. <\/span><\/span><\/span><\/span><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">How can your agency use video tech?<\/span><\/span><\/span><\/span><\/span><\/p>\n<h3><b><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Video resumes<\/span><\/span><\/span><\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">More and more recruiters are using video applications to complement traditional CVs or even to replace them entirely. <\/span><\/span><\/span><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">The advantage of this format is its flexibility: customers can ask your candidates to provide answers to specific questions and applicants can be asked to film a few minutes of a short personal introduction.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Videos often give customers a much better feel for a candidate&#8217;s personality and cultural fit &#8211; earlier in the application process. <\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit\"><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">For example, <\/span><\/span><\/span><\/span><a href=\"https:\/\/hanrec.com\/about\/\"><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Hanover<\/span><\/span><\/span><\/span><\/a><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"> sends HR managers a URL that contains a link to the applicant&#8217;s CV and video. <\/span><\/span><\/span><\/span><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">The agency reports that this has <\/span><\/span><\/span><\/span><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">reduced <\/span><\/span><\/span><\/span><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">the time spent on interviews by 30 <\/span><\/span><\/span><\/span><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">percent <\/span><\/span><\/span><\/span><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">&#8211; something that every busy recruiter or customer will welcome. <\/span><\/span><\/span><\/span><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Another advantage is that different people in an organization can view an applicant at different times, which eliminates difficulties in planning interviews.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">It is also interesting for candidates: Videos are an effective way to introduce yourself to the employer without spending time and money on attending an interview. <\/span><\/span><\/span><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">In addition, by being able to record and edit a video, they can present a comprehensive picture of their knowledge and skills without fear of forgetting anything.<\/span><\/span><\/span><\/span><\/span><\/p>\n<h3><b><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Business marketing<\/span><\/span><\/span><\/span><\/b><\/h3>\n<p><a href=\"https:\/\/www.bullhorn.com\/de\/blog\/2018\/06\/28\/effektives-personalmarketing-dsgvo\/\"><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Smart personnel marketing is essential in<\/span><\/span><\/span><\/span><\/span><\/a><span style=\"vertical-align: inherit\"><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"> the currently crowded market <\/span><\/span><\/span><\/span><\/span><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">. <\/span><\/span><\/span><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">The high demand from both customers and candidates for information in video format means that this medium should be a fundamental part of your marketing \/ communication strategy.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">You can differentiate your agency from your competitors by using video tech to highlight the expertise of your recruiters. <\/span><\/span><\/span><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">For example, record interviews in which they tell about their background and their industry knowledge. <\/span><\/span><\/span><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">But you could also post a \u201cjob of the week\u201d for which one of your advisors explains the job offer, the corporate culture and the qualities of the ideal candidate: This is a great way to get interested in a difficult-to-fill or hard-fought job with high earnings potential wake up. <\/span><\/span><\/span><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Also keep in mind that in the digital age, reviews are an interesting way to bring your candidates and customers closer to the quality of your services: can you present a video review of someone <\/span><\/span><\/span><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">who had an outstanding experience?<\/span><\/span><\/span><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">You could also upload videos to your site instead of written blogs that provide engaging advice or expertise.<\/span><\/span><\/span><\/span><\/span><\/p>\n<h3><b><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Internal recruitment<\/span><\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">While candidate and client acquisition are of course the primary focus for any recruiter, <\/span><\/span><\/span> <a href=\"https:\/\/www.bullhorn.com\/de\/ressourcen\/recruiting-trends-personaldienstleistung-2018\/?LS=Website&amp;LSD=Resources_GER&amp;LA=2018_Trends_Infographic_GER&amp;LAD=2018_Trends_Survey_Report_GER&amp;utm_source=resources_ger&amp;utm_medium=website&amp;utm_campaign=2018_trends_survey_report_ger%3C%2Fspan%3E\"><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Bullhorn&#8217;s 2018 recruiting trend<\/span><\/span><\/span><\/a><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"> report has shown that most agencies also struggle with internal staff shortages. <\/span><span style=\"vertical-align: inherit\">Videos help you attract talent for your own business and position your agency as an attractive place to work.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">There are few things that appeal to potential applicants more than existing employees who are positive about a company. <\/span><span style=\"vertical-align: inherit\">So maybe you should upload videos that tell recruiters what they like about the culture <\/span><\/span><\/span><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">and work at your agency. <\/span><span style=\"vertical-align: inherit\">Virtual tours of the offices and video interviews with key figures of your company are also great ways to convey your corporate culture to potential candidates.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">One can say with certainty that the use of videos for recruiters will become more and more important. <\/span><span style=\"vertical-align: inherit\">Make sure you are always one step ahead of the competition and delve into the possibilities of this highly effective method of communicating your brand.<\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<a href=\"https:\/\/www.bullhorn.com\/de\/searching-sourcing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6110 aligncenter\" src=\"https:\/\/www.bullhorn.com\/de\/wp-content\/uploads\/sites\/7\/2018\/11\/sourcing-searching-300x168.png\" alt=\"\" width=\"300\" height=\"168\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Now that it is possible for the masses to produce videos due to heavily used technologies such as smartphones and laptops, the demand for video content continues to increase. Andy Simpson , co-founder of the recruitment platform Hinterview , even claims that the word &#8222;video&#8220; in a subject line increases the click rate by 65 [&hellip;]<\/p>\n","protected":false},"author":295,"featured_media":6122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[107,207],"tags":[],"class_list":["post-6121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-product-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 wege, wie agenturen video-tech optimal nutzen<\/title>\n<meta name=\"description\" content=\"Jetzt, wo es aufgrund stark genutzter Technologien wie Smartphones und Laptops f\u00fcr die breite Masse m\u00f6glich ist, Videos herzustellen, 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