{"id":6931,"date":"2020-04-23T11:38:12","date_gmt":"2020-04-23T11:38:12","guid":{"rendered":"https:\/\/www.bullhorn.com\/de\/?p=6931"},"modified":"2024-10-16T12:41:53","modified_gmt":"2024-10-16T12:41:53","slug":"recruitment-job-posting-and-distribution-process-2","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/de\/blog\/recruitment-job-posting-and-distribution-process-2\/","title":{"rendered":"Ihr Prozess f\u00fcr Stellenausschreibungen und Distribution: Definieren, \u00fcberpr\u00fcfen oder optimieren Sie Ihre Strategie"},"content":{"rendered":"<p><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Vacancies have been around for a long time and they have gone through a lot of development. <\/span><span style=\"vertical-align: inherit\">From the classified newspaper advertisements of the past to the modern job portals of the present: job advertisements have always been a key element in the search for candidates. <\/span><span style=\"vertical-align: inherit\">Today there are thousands of job portals that work for free or for a fee, locally or globally, serving conventional or niche industries. <\/span><span style=\"vertical-align: inherit\">Their number is constantly growing.\u00a0<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">In order to optimize their ability to attract talent, most companies prefer to post their job offers in several job portals. <\/span><span style=\"vertical-align: inherit\">While this used to be done manually, most recruiters now use automated postings via a job distribution platform. <\/span><span style=\"vertical-align: inherit\">Automated job postings offer more visibility, centralized administration, improved time-to-fill and an intelligent ROI.<\/span><\/span><\/span><\/p>\n<h3><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Most job distribution platforms are third-party applications that manage:<\/span><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"> The flow of job advertisements from the organization&#8217;s data system to the various job portals with which it cooperates.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"> The return flow of the candidates (who apply for different tenders) into the data system of the organization.<\/span><\/span><br \/>\n<\/span><\/li>\n<\/ul>\n<h3><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">The typical workflow for an automated job posting looks like this:<\/span><\/span><\/h3>\n<ol>\n<li><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">An open position is recognized in the data system and (via an API-based integration and simple user interface) fed into the job distribution platform.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">The job distribution platform transfers the positions (via XML feed or API-based integrations) to the various job portals with which the organization has contracts. <\/span><span style=\"vertical-align: inherit\">There are also numerous free job portals.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">The posts are activated in the various job portals and are then open to applications from candidates.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">When candidates apply, the job portals forward the applicant data to the job distribution platform (CV, contact details and important information of the candidate).<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">The job distribution platform then forwards the candidate&#8217;s data to the linked parser of the data system.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">The parser parses the candidate file and appends it to the location in the data system.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">The responsible persons will be informed about the new applicant and the candidate will be contacted.<\/span><\/span><\/li>\n<\/ol>\n<h3><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Recruitment agencies typically choose a job distribution platform based on the following criteria:<\/span><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Integration options with the data system<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Ease of use<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Duration of post and fill<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Accuracy of candidate and source coverage<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">costs<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Once the integration has been set up, the third-party platform manages the flow of jobs and candidates between the job portals and the data system.\u00a0\u00a0<\/span><\/span><\/span><span style=\"font-weight: 400\"> \u00a0<\/span><\/p>\n<h2><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Focus areas for personnel service providers in job advertisements<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">In den folgenden Bereichen ist es empfehlenswert, den \u00fcberwiegenden Teil von Zeit und Mitteln zu investieren:<\/span><\/p>\n<h3>Auswahl der Jobportale, um an der Job-Distributionsplattform teilzunehmen<\/h3>\n<p><span style=\"font-weight: 400\">W\u00e4hlen Sie nur Portale, die den kompletten Kreislauf des automatisierten Prozesses liefern k\u00f6nnen.\u00a0 Einige soziale Portale und Unternehmensportale k\u00f6nnen besser mit einer direkten Integration im Datensystem verwaltet werden.\u00a0 \u00dcberpr\u00fcfen Sie f\u00fcr jedes zu integrierende Portal sorgf\u00e4ltig alle Schritte des automatisierten Prozesses. Kleine Anpassungen k\u00f6nnen n\u00e4mlich erhebliche Verbesserungen ergeben.<\/span><\/p>\n<h3><b>Schaffen Sie klare Rollen und Verantwortlichkeiten <\/b><\/h3>\n<p>Entscheiden Sie, ob Sie mit einem zentralen Posting-Team arbeiten m\u00f6chten und so den gesamten Prozess kontrollieren, oder sich auf individuelle Recruiter verlassen, die den Ablauf verwalten.<\/p>\n<h3>Stellen Sie sicher, dass die Formatierung und Details der Stellen f\u00fcr die Postings korrekt sind<\/h3>\n<p>Alle wichtigen Felder (die der Suchmaschine des Jobportals entsprechen) m\u00fcssen ausgef\u00fcllt werden \u2013 Jobbezeichnung, Arbeitsort, Jobkategorisierung, Stellenbeschreibung, Kompetenzen, usw. Das Format sollte ansprechend und die HTML-Tags nicht sichtbar sein.<\/p>\n<h3>Vergewissern Sie sich, dass der Prozess sowohl die 30-Tage-Ausschreibungen als auch die Slot-Ausschreibungen optimiert<\/h3>\n<p><span style=\"font-weight: 400\">Verwalten Sie strategisch die Ablauffristen, Erneuerung und den Wechsel von Stellenausschreibungen.<\/span><\/p>\n<h3>Richten Sie einen Parser-Management-Prozess ein<\/h3>\n<p>\u00dcberwachen Sie Parser-Backlogs und -Warteschlangen, Parser-Fehler und Parser-Felderfassung.<\/p>\n<h3>Richten Sie eine Recruiter-Benachrichtigung und einen Engagement-Prozess f\u00fcr Kandidaten ein<\/h3>\n<p><span style=\"font-weight: 400\">Recruiter sollten benachrichtigt werden, wenn potenzielle Bewerber im Datensystem erfasst werden, damit sie direkt Kontakt zu ihnen aufbauen k\u00f6nnen.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Egal, ob Personaldienstleister zum ersten Mal eine\u00a0Job-Distributionsplattform nutzen oder einen bereits vorhandenen Distributionsprozess um ein Jobportal erweitern, ist es unerl\u00e4sslich, ihren Workflow und ihre Strategie zu definieren, \u00fcberpr\u00fcfen oder optimieren.\u00a0 Ansonsten wird es sich so wie mit zahlreichen vorhandenen Prozessen in unserer schnelllebigen digitalen Welt verhalten: Was gestern aktuell war, ist schon heute \u00fcberholt.<\/span><\/p>\n<hr \/>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6880 alignleft\" src=\"https:\/\/www.bullhorn.com\/wp-content\/uploads\/sites\/7\/2020\/04\/Aparna-Bagri-headshot.jpg\" alt=\"\" width=\"71\" height=\"110\" \/><\/strong><\/p>\n<p><strong><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">About the author:<\/span><\/span><\/strong><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"> Aparna Bagri, the founder of Datavine, is a more experienced leader and technology expert with over 20 years of professional experience. <\/span><span style=\"vertical-align: inherit\">As a technology enthusiast, Aparna Bagri is always excited to discuss, learn, and share innovative strategies that organizations in the recruitment, recruitment, and human resources industry use to support their goals, people, culture, and routines. <\/span><span style=\"vertical-align: inherit\">You are welcome <\/span><span style=\"vertical-align: inherit\">to contact her <\/span><span style=\"vertical-align: inherit\">via <\/span><\/span><a href=\"https:\/\/www.linkedin.com\/in\/aparna-bagri-46b1065\" data-ol-has-click-handler=\"\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">LinkedIn<\/span><\/span><\/a><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"> .<\/span><\/span><\/p>\n<hr \/>\n<p><em><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Would you like to read more about the topics that are most important to HR professionals? <\/span><\/span><a href=\"https:\/\/www.bullhorn.com\/de\/anmeldung-blog-updates\/?LS=Wesbite&amp;LSD=Blog&amp;LA=Bullhorn_Subscribe&amp;utm_source=Website&amp;utm_medium=blog\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Sign<\/span><\/span><\/a><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"> up for the <\/span><a href=\"https:\/\/www.bullhorn.com\/de\/anmeldung-blog-updates\/?LS=Wesbite&amp;LSD=Blog&amp;LA=Bullhorn_Subscribe&amp;utm_source=Website&amp;utm_medium=blog\"><span style=\"vertical-align: inherit\">Bullhorn blog<\/span><\/a><span style=\"vertical-align: inherit\"> for news, tips, interviews, trends, and more.<\/span><\/span><\/em><\/p>\n<h3><b><a href=\"https:\/\/www.bullhorn.com\/subscribe-to-blog\/?LS=Wesbite&amp;LSD=Blog&amp;LA=Bullhorn_Subscribe&amp;utm_source=Website&amp;utm_medium=blog\" data-ol-has-click-handler=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6431 size-full\" src=\"https:\/\/www.bullhorn.com\/de\/wp-content\/uploads\/sites\/7\/2019\/06\/DE_V1.png\" alt=\"blog sign up\" width=\"1350\" height=\"290\" srcset=\"https:\/\/www.bullhorn.com\/de\/wp-content\/uploads\/sites\/7\/2019\/06\/DE_V1.png 1350w, https:\/\/www.bullhorn.com\/de\/wp-content\/uploads\/sites\/7\/2019\/06\/DE_V1-300x64.png 300w, https:\/\/www.bullhorn.com\/de\/wp-content\/uploads\/sites\/7\/2019\/06\/DE_V1-768x165.png 768w, https:\/\/www.bullhorn.com\/de\/wp-content\/uploads\/sites\/7\/2019\/06\/DE_V1-1024x220.png 1024w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\" \/><\/a><\/b><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Ein automatisierter Stellenausschreibungsprozess bietet erh\u00f6hte Transparenz, zentralisierte Verwaltung, k\u00fcrzere Besetzungszeiten und einen intelligenten ROI.<\/p>\n","protected":false},"author":248,"featured_media":6932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[107],"tags":[],"class_list":["post-6931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>So optimieren sie stellenausschreibungen und distribution<\/title>\n<meta name=\"description\" content=\"Ein automatisierter Stellenausschreibungsprozess bietet erh\u00f6hte Transparenz, k\u00fcrzere Besetzungszeiten und einen intelligenten ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/de\/blog\/recruitment-job-posting-and-distribution-process-2\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"job postings\" title=\"shutterstock_525158854\" src=\"https:\/\/www.bullhorn.com\/de\/wp-content\/uploads\/sites\/7\/2020\/04\/shutterstock_525158854.jpg\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Best Practises<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">Ihr Prozess f\u00fcr Stellenausschreibungen und Distribution: Definieren, \u00fcberpr\u00fcfen oder optimieren Sie Ihre Strategie<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/posts\/6931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/users\/248"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/comments?post=6931"}],"version-history":[{"count":2,"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/posts\/6931\/revisions"}],"predecessor-version":[{"id":75144,"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/posts\/6931\/revisions\/75144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/media\/6932"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/media?parent=6931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/categories?post=6931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/de\/wp-json\/wp\/v2\/tags?post=6931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}