{"id":722,"date":"2017-12-10T12:31:10","date_gmt":"2017-12-10T12:31:10","guid":{"rendered":"https:\/\/www.bullhorn.com\/de\/?post_type=resource&#038;p=722"},"modified":"2018-07-26T08:36:25","modified_gmt":"2018-07-26T08:36:25","slug":"whitepaper-content-marketing-recruiting","status":"publish","type":"resource","link":"https:\/\/www.bullhorn.com\/de\/ressourcen\/whitepaper-content-marketing-recruiting\/","title":{"rendered":"Whitepaper: Content Marketing f\u00fcr Recruiting"},"content":{"rendered":"\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/de\/wp-content\/uploads\/sites\/7\/2017\/12\/WP-content-marketing-300x300.png\" alt=\"Content marketing im Recruiting\" width=\"300\" height=\"300\" \/>\n<p>&nbsp;<\/p>\n<h1>Whitepaper: Content Marketing f\u00fcr Recruiting<\/h1>\n<h3>Recruiting wird immer mehr zum Marketing<\/h3>\n<p>&nbsp;<\/p>\n<p>Fachkollegen, Trendwatcher und Kenner des Arbeitsmarktes sind sich einig: Recruiting verschmilzt immer mehr mit Marketing. F\u00fcr Personalbeschaffer ist es deshalb h\u00f6chste Zeit, sich auch in diesen Fachbereich zu vertiefen. Dabei stolpert man unvermeidlich \u00fcber den Begriff Content Marketing; ein hei\u00dfes Thema im Marketing. Was ist Content Marketing eigentlich genau und wie kann Content Marketing zum Recruiting-Erfolg beitragen? Wie geht man die Sache an und welche interessanten Beispiele gibt es in den Bereichen Personalgewinnung, Arbeitsmarktkommunikation und Employer Branding? In diesem White Paper gehen wir auf die Suche nach Antworten.<\/p>\n<p>*)\u00a0Dieser Inhalt ist vor der \u00dcbernahme von Connexys durch Bullhorn entstanden. Das Produkt Connexys bleibt unver\u00e4ndert erhalten, doch andere Inhalte zum Unternehmen k\u00f6nnten inzwischen nicht mehr aktuell sein. Wir bitten um Ihr Verst\u00e4ndnis.<\/p>\n<h5 style=\"text-align: center;\">Gespannt auf das Whitepaper? Hinterlassen Sie unten Ihre Daten und empfangen Sie es direkt in Ihrem Postfach.<\/h5>\n\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Whitepaper: Content Marketing f\u00fcr Recruiting Recruiting wird immer mehr zum Marketing &nbsp; Fachkollegen, Trendwatcher und Kenner des Arbeitsmarktes sind sich einig: Recruiting verschmilzt immer mehr mit Marketing. F\u00fcr Personalbeschaffer ist es deshalb h\u00f6chste Zeit, sich auch in diesen Fachbereich zu vertiefen. Dabei stolpert man unvermeidlich \u00fcber den Begriff Content Marketing; ein hei\u00dfes Thema im [&hellip;]<\/p>\n","protected":false},"author":137,"featured_media":6030,"parent":0,"menu_order":0,"template":"","resource_category":[40,39],"class_list":["post-722","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_category-auftragsgewinnung","resource_category-trends-und-erkenntnisse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Marketing f\u00fcr Recruiting - Whitepaper | Bullhorn DE<\/title>\n<meta name=\"description\" content=\"Content Marketing im Recruiting: Mit relevantem Content zur optimalen Candidate Journey &amp; starken Employer Brand - was Recruiting vom Marketing lernen kann!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/de\/ressourcen\/whitepaper-content-marketing-recruiting\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing f\u00fcr Recruiting - 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