{"id":73782,"date":"2021-09-08T05:20:09","date_gmt":"2021-09-08T04:20:09","guid":{"rendered":"https:\/\/www.bullhorn.com\/eu\/?page_id=73782"},"modified":"2021-09-16T16:39:23","modified_gmt":"2021-09-16T15:39:23","slug":"crm","status":"publish","type":"page","link":"https:\/\/www.bullhorn.com\/eu\/glossary\/crm\/","title":{"rendered":"What is Customer Relationship Management (CRM)"},"content":{"rendered":"\n<h2>\n\t\tWhat is resume parsing?\n\t<\/h2>\n\t<p>Resume parsing is the process by which a resume is automatically converted and imported into your ATS. Specific candidate information-name, email address, phone number-is imported from the resume file into fields within your ATS, allowing you to search easily, filter, and access that specific information about a candidate in just a few clicks.<\/p>\n<h3>\n\t\tApplicant Tracking and CRM System\n\t<\/h3>\n<h5>\n\t\tWork faster and smarter\n\t<\/h5>\n\t\t\t<a href=\"\/products\/applicant-tracking-system\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tLearn More\n\t\t\t\t\t<\/a>\n<h2>\n\t\tFrequently Asked Questions\n\t<\/h2>\n<h4>\n\t\tHow do resume parsers work?\n\t<\/h4>\n\t<p>\u00a0Most resume parsers operate by the user uploading the resume file into the parsing tool (some even feature a drag-and-drop interface) and confirming which fields or data should be imported. Once these steps are complete, the candidate now exists as a record in the ATS.<\/p>\n<h2>\n\t\tFurther Resources:\n\t<\/h2>\n      Resume Parsing: Staffing Tech 101    \n      In the hyper-competitive staffing industry, speed is everything. Speaking as a former recruiter, I know that the faster you respond to an email or call a client, the better your chances are making that placement or picking up that new client. Simply put: the faster you are, the more opportunities you have for success.    \n        <a href=\"\/blog\/2021\/01\/staffing-tech-resume-parsing\/\">\n        Read More \n        <\/a>\n      Support Tip: Why Should You Use Bullhorn&#8217;s Automatic Resume Parser?    \n      You&#8217;re likely sent dozens of resumes-or more-each week, and sifting through every resume you receive and parsing them into Bullhorn can be a job within itself. There are plenty of factors to consider with each resume:    \n        <a href=\"\/customer-blog\/2019\/08\/support-tip-automatic-resume-parser\/\">\n        Read More \n        <\/a>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":400,"featured_media":0,"parent":72341,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false},"class_list":["post-73782","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Customer Relationship Management (CRM) - Bullhorn EU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/eu\/glossary\/crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Customer Relationship Management (CRM) - Bullhorn EU\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bullhorn.com\/eu\/glossary\/crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Bullhorn EU\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Bullhorn\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-16T15:39:23+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/glossary\/crm\/\",\"url\":\"https:\/\/www.bullhorn.com\/eu\/glossary\/crm\/\",\"name\":\"What is Customer Relationship Management (CRM) - Bullhorn EU\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#website\"},\"datePublished\":\"2021-09-08T04:20:09+00:00\",\"dateModified\":\"2021-09-16T15:39:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/glossary\/crm\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bullhorn.com\/eu\/glossary\/crm\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/glossary\/crm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Bullhorn Recruitment Technology Glossary\",\"item\":\"https:\/\/www.bullhorn.com\/eu\/glossary\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Customer Relationship Management (CRM)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#website\",\"url\":\"https:\/\/www.bullhorn.com\/eu\/\",\"name\":\"Bullhorn EU\",\"description\":\"Applicant Tracking &amp; 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Businesses use them to store, track, and take action on customer and prospect data. They\u2019re also the primary way to manage customer relationships. While CRMs are common in all industries, recruitment CRMs are specifically built with the functions and tasks of a recruitment business in mind.<\/p>\n<p><a class=\"button button--orange\" href=\"https:\/\/www.bullhorn.com\/uk\/\/products\/applicant-tracking-crm\/\">Learn More about ATS<\/a><\/p>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"columns","block_title":"What is the difference between an ATS and a CRM?","block_aria":"","block_subtitle":"","format":"","enable_box_shadow":false,"columns":[{"type":"wysiwyg","wysiwyg":"<p>A customer relationship management (CRM) system is traditionally used to manage client-facing relationships, while an ATS system is used to manage the candidate-side of your business. The two solutions don\u2019t have to be separate, however. Recruitment agencies can usually purchase a combination ATS\/CRM from a recruitment technology provider to gain full visibility into client activity. Recruitment CRM capabilities make it easier to manage all aspects of the client relationship, helping to generate and close job orders more efficiently. Capabilities will vary with each system, but to streamline your business, seek a single system that combines ATS and CRM functions so your team has everything they need in one place.<\/p>\n","accordion_open_first_section":false,"accordion_multiple_open_sections":false,"accordion_items":false,"icon_list_items":false}],"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_animate":false,"block_option_padding":[],"block_option_hide":[],"bg_lower_slant_color":""},{"acf_fc_layout":"related-resources","title":"Related Resources","enable_archive_link":false,"archive_link_text":"All Resources","post_type":"post","post_type_resource_fields":{"relationship_source":"","note_automatic_relationship":null,"custom_tax":false,"custom_resources":null,"fill_remaining_resources":true},"post_type_blog_fields":{"relationship_source":"custom","note_automatic_relationship":null,"custom_tag":false,"custom_category":false,"custom_resources":[63243,62130,63753],"fill_remaining_posts":true},"block_background":"block-bg-none","block_background_video_type":"url","block_background_video_url":"","block_background_video_file":false,"block_background_image":false,"block_background_overlay":false,"unique_id":"","block_option_custom_class":"","block_option_padding":[],"block_option_hide":[]},{"acf_fc_layout":"global-block","block_group":72126}],"_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/pages\/73782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/users\/400"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/comments?post=73782"}],"version-history":[{"count":4,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/pages\/73782\/revisions"}],"predecessor-version":[{"id":74043,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/pages\/73782\/revisions\/74043"}],"up":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/pages\/72341"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/media?parent=73782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}