{"id":10314,"date":"2016-02-01T04:41:34","date_gmt":"2016-02-01T09:41:34","guid":{"rendered":"https:\/\/www.bullhorn.com\/eu\/?p=10314"},"modified":"2019-03-01T21:27:46","modified_gmt":"2019-03-01T21:27:46","slug":"how-to-be-an-seo-superhero-in-5-easy-steps","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/","title":{"rendered":"How to Be an SEO Superhero in 5 Easy Steps"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Your website must rank well in search engine results pages if you want to grow. This is never truer than in the competitive world of recruitment. But is recruitment agency search engine optimisation (SEO) a riddle that you simply can\u2019t crack? This needn\u2019t be the case. With our SEO intelligence, you too can be an <\/span><b>SEO Superhero.<\/b><\/p>\n<p><span style=\"font-weight: 400\">Follow these five simple steps to see your site rise to the top of the search results:<br \/>\n<\/span><\/p>\n<p><b>Step 1: The Keyword King<\/b><\/p>\n<p><span style=\"font-weight: 400\">Know what your candidates are searching for. For recruitment agency websites, this will obviously be a job, but what kind? The job type, industry, location, and salary level are all vital keywords to attract the right candidates for your vacancies.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Don\u2019t let keywords be your Achilles heel. Keep them relevant, simple, and precise to harness their value for SEO. Use tools such as Google\u2019s Keyword Planner to stay on top of what your candidates are actually searching for. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Last but not least, include keyword search boxes on your site to help talent navigate their way to the appropriate job listings. Advanced search boxes will keep keyword searches straightforward for your candidates. They\u2019ll also give talent more ways to find you via search engines.<\/span><\/p>\n<p><b>Step 2: The Content Expert<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"234\" class=\" size-full wp-image-10479 alignright\" src=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/02\/seo_21.jpg\" alt=\"SEO\" \/><\/b><\/p>\n<p><span style=\"font-weight: 400\">Content is key to search marketing. But what content should you include on a recruitment agency website?<\/span><\/p>\n<p><span style=\"font-weight: 400\">The landing page should <\/span><b>concentrate on job listings<\/b><span style=\"font-weight: 400\">, which drive talent traffic to your site. These listings <\/span><i><span style=\"font-weight: 400\">are<\/span><\/i><span style=\"font-weight: 400\"> your content. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Once talent is on the page, we want them to stay there and engage. Don\u2019t be clinical; be friendly and accessible. Make the vacancy sound interesting. Give contact details in case the candidate would like further information. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Additional content can further engage candidates and keep them on your site for longer too. Try adding career advice pages in the sidebar or a link to your company blog, full of value-packed posts. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Topics like CV writing and interview tips are always of interest to job-seekers. They show that your company cares about the success of its candidates. They\u2019ll also boost your online presence and attract further traffic.<\/span><\/p>\n<p><b>Step 3: The Listings Master<\/b><\/p>\n<p><span style=\"font-weight: 400\">Be an SEO master by<\/span><b> keeping your listings fresh.<\/b><span style=\"font-weight: 400\"> Archive (don\u2019t delete) old job postings with links to similar, live vacancies. Deleting old content can lead to 404 error pages on your site \u2013 something search engines don\u2019t like. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Archived listings continue to engage candidates by demonstrating the vacancy types that you\u2019ve successfully filled and are likely to offer again in the future.<\/span><\/p>\n<p><b>Step 4: The Google Expert<\/b><\/p>\n<p><span style=\"font-weight: 400\">Google is constantly updating its search algorithm, so it\u2019s important to keep abreast of what they want from their top-ranking websites.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google algorithms like to see <\/span><b>good user experience<\/b><span style=\"font-weight: 400\">, so make sure your site puts the user\u2019s needs first. Sites should be intuitive and quick to load, with search simplicity and easy navigation. People don\u2019t waste time on websites that are difficult to use, so when Google sees quantifiable traffic spending time on a site, they know it\u2019s attracting traffic for good reason. This boosts the site\u2019s page ranking. \u00a0<a href=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/02\/importance-of-mobile-responsiveness.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"194\" class=\" size-full wp-image-10482 alignright\" src=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/02\/importance-of-mobile-responsiveness.jpg\" alt=\"mobile-friendly\" \/><\/a><\/span><\/p>\n<p><b>Step 5: The Mobile Mogul<\/b><\/p>\n<p><span style=\"font-weight: 400\">The proportion of candidates visiting recruitment agency websites from mobile devices is growing. And as of April 2015, \u201cmobile-friendly\u201d became a <\/span><b>critical indicator for Google<\/b> <b>rankings<\/b><span style=\"font-weight: 400\">. <\/span><\/p>\n<p><span style=\"font-weight: 400\">If you want to soar up the search engine results pages and remain there, you must have either a mobile-specific site or a mobile-responsive site. Don\u2019t get left behind \u2013 keep your talent within easy reach. Site mobility will boost your site\u2019s SEO.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Coming soon:<\/span><\/i> <b>Bullhorn Connect<\/b><span style=\"font-weight: 400\"> is an exciting new product in our pipeline. It\u2019ll help you maintain Mobile Mogul status by allowing your candidates to connect with you quickly and easily. <\/span><\/p>\n<p><span style=\"font-weight: 400\">To find out more, contact one of our advisors <\/span><a href=\"https:\/\/www.bullhorn.com\/eu\/contact-us\/\" target=\"_blank\"><span style=\"font-weight: 400\">here<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your website must rank well in search engine results pages if you want to grow. This is never truer than in the competitive world of recruitment. But is recruitment agency search engine optimisation (SEO) a riddle that you simply can\u2019t crack? This needn\u2019t be the case. With our SEO intelligence, you too can be an [&hellip;]<\/p>\n","protected":false},"author":473,"featured_media":10473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[584,585],"tags":[78,105,120,294,72,90,291,288],"class_list":["post-10314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends-and-insights","category-tips-tricks-and-how-tos","tag-bullhorn","tag-bullhorn-crm","tag-crm","tag-mobile-friendly","tag-recruitment","tag-recruitment-crm","tag-search-engine-optimisation","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Be an SEO Superhero in 5 Easy Steps<\/title>\n<meta name=\"description\" content=\"In the competitive world of recruitment your website must rank well in search engine results pages if you want to grow. Follow our SEO intelligence steps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Be an SEO Superhero in 5 Easy Steps\" \/>\n<meta property=\"og:description\" content=\"In the competitive world of recruitment your website must rank well in search engine results pages if you want to grow. Follow our SEO intelligence steps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/\" \/>\n<meta property=\"og:site_name\" content=\"Bullhorn EU\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Bullhorn\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-01T09:41:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-01T21:27:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/02\/SEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1790\" \/>\n\t<meta property=\"og:image:height\" content=\"976\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kara Prone\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kara Prone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/\"},\"author\":{\"name\":\"Kara Prone\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#\/schema\/person\/f9ed8e8f167d590f8216b1871e88d978\"},\"headline\":\"How to Be an SEO Superhero in 5 Easy Steps\",\"datePublished\":\"2016-02-01T09:41:34+00:00\",\"dateModified\":\"2019-03-01T21:27:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/\"},\"wordCount\":644,\"publisher\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/02\/SEO.jpg\",\"keywords\":[\"bullhorn\",\"Bullhorn CRM\",\"CRM\",\"mobile-friendly\",\"recruitment\",\"recruitment crm\",\"search engine optimisation\",\"seo\"],\"articleSection\":[\"Industry Trends &amp; Insights\",\"Tips, Tricks, and How-Tos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/\",\"url\":\"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/\",\"name\":\"How to Be an SEO Superhero in 5 Easy Steps\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/02\/SEO.jpg\",\"datePublished\":\"2016-02-01T09:41:34+00:00\",\"dateModified\":\"2019-03-01T21:27:46+00:00\",\"description\":\"In the competitive world of recruitment your website must rank well in search engine results pages if you want to grow. Follow our SEO intelligence steps.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/#primaryimage\",\"url\":\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/02\/SEO.jpg\",\"contentUrl\":\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/02\/SEO.jpg\",\"width\":1790,\"height\":976,\"caption\":\"SEO\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#website\",\"url\":\"https:\/\/www.bullhorn.com\/eu\/\",\"name\":\"Bullhorn EU\",\"description\":\"Applicant Tracking &amp; Recruiting Software\",\"publisher\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bullhorn.com\/eu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#organization\",\"name\":\"Bullhorn\",\"url\":\"https:\/\/www.bullhorn.com\/eu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/og-img.png\",\"contentUrl\":\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/og-img.png\",\"width\":1200,\"height\":628,\"caption\":\"Bullhorn\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Bullhorn\/\",\"https:\/\/x.com\/Bullhorn\",\"https:\/\/www.instagram.com\/lifeatbullhorn\/?hl=eu\",\"https:\/\/www.linkedin.com\/company\/bullhorn\",\"https:\/\/www.youtube.com\/channel\/UC-Rgm5YxtoxsvlCHy6KW3Ug\",\"https:\/\/en.wikipedia.org\/wiki\/Bullhorn,_Inc.\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#\/schema\/person\/f9ed8e8f167d590f8216b1871e88d978\",\"name\":\"Kara Prone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/264009685d4a09bca93a22a27a7589bd587299ec2676315f187e015b331d8ceb?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/264009685d4a09bca93a22a27a7589bd587299ec2676315f187e015b331d8ceb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/264009685d4a09bca93a22a27a7589bd587299ec2676315f187e015b331d8ceb?s=96&d=mm&r=g\",\"caption\":\"Kara Prone\"},\"url\":\"https:\/\/www.bullhorn.com\/eu\/blog\/author\/karaprone\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Be an SEO Superhero in 5 Easy Steps","description":"In the competitive world of recruitment your website must rank well in search engine results pages if you want to grow. Follow our SEO intelligence steps.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/","og_locale":"en_US","og_type":"article","og_title":"How to Be an SEO Superhero in 5 Easy Steps","og_description":"In the competitive world of recruitment your website must rank well in search engine results pages if you want to grow. Follow our SEO intelligence steps.","og_url":"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/","og_site_name":"Bullhorn EU","article_publisher":"https:\/\/www.facebook.com\/Bullhorn\/","article_published_time":"2016-02-01T09:41:34+00:00","article_modified_time":"2019-03-01T21:27:46+00:00","og_image":[{"width":1790,"height":976,"url":"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/02\/SEO.jpg","type":"image\/jpeg"}],"author":"Kara Prone","twitter_misc":{"Written by":"Kara Prone","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/#article","isPartOf":{"@id":"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/"},"author":{"name":"Kara Prone","@id":"https:\/\/www.bullhorn.com\/eu\/#\/schema\/person\/f9ed8e8f167d590f8216b1871e88d978"},"headline":"How to Be an SEO Superhero in 5 Easy Steps","datePublished":"2016-02-01T09:41:34+00:00","dateModified":"2019-03-01T21:27:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/"},"wordCount":644,"publisher":{"@id":"https:\/\/www.bullhorn.com\/eu\/#organization"},"image":{"@id":"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/02\/SEO.jpg","keywords":["bullhorn","Bullhorn CRM","CRM","mobile-friendly","recruitment","recruitment crm","search engine optimisation","seo"],"articleSection":["Industry Trends &amp; Insights","Tips, Tricks, and How-Tos"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/","url":"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/","name":"How to Be an SEO Superhero in 5 Easy Steps","isPartOf":{"@id":"https:\/\/www.bullhorn.com\/eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/#primaryimage"},"image":{"@id":"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/02\/SEO.jpg","datePublished":"2016-02-01T09:41:34+00:00","dateModified":"2019-03-01T21:27:46+00:00","description":"In the competitive world of recruitment your website must rank well in search engine results pages if you want to grow. Follow our SEO intelligence steps.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/#primaryimage","url":"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/02\/SEO.jpg","contentUrl":"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/02\/SEO.jpg","width":1790,"height":976,"caption":"SEO"},{"@type":"WebSite","@id":"https:\/\/www.bullhorn.com\/eu\/#website","url":"https:\/\/www.bullhorn.com\/eu\/","name":"Bullhorn EU","description":"Applicant Tracking &amp; Recruiting Software","publisher":{"@id":"https:\/\/www.bullhorn.com\/eu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bullhorn.com\/eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bullhorn.com\/eu\/#organization","name":"Bullhorn","url":"https:\/\/www.bullhorn.com\/eu\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bullhorn.com\/eu\/#\/schema\/logo\/image\/","url":"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/og-img.png","contentUrl":"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/og-img.png","width":1200,"height":628,"caption":"Bullhorn"},"image":{"@id":"https:\/\/www.bullhorn.com\/eu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Bullhorn\/","https:\/\/x.com\/Bullhorn","https:\/\/www.instagram.com\/lifeatbullhorn\/?hl=eu","https:\/\/www.linkedin.com\/company\/bullhorn","https:\/\/www.youtube.com\/channel\/UC-Rgm5YxtoxsvlCHy6KW3Ug","https:\/\/en.wikipedia.org\/wiki\/Bullhorn,_Inc."]},{"@type":"Person","@id":"https:\/\/www.bullhorn.com\/eu\/#\/schema\/person\/f9ed8e8f167d590f8216b1871e88d978","name":"Kara Prone","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/264009685d4a09bca93a22a27a7589bd587299ec2676315f187e015b331d8ceb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/264009685d4a09bca93a22a27a7589bd587299ec2676315f187e015b331d8ceb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/264009685d4a09bca93a22a27a7589bd587299ec2676315f187e015b331d8ceb?s=96&d=mm&r=g","caption":"Kara Prone"},"url":"https:\/\/www.bullhorn.com\/eu\/blog\/author\/karaprone\/"}]}},"grav_blocks":null,"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/eu\/blog\/how-to-be-an-seo-superhero-in-5-easy-steps\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"SEO\" title=\"SEO\" src=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/02\/SEO.jpg\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Industry Trends &amp; Insights<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">How to Be an SEO Superhero in 5 Easy Steps<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts\/10314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/users\/473"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/comments?post=10314"}],"version-history":[{"count":0,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts\/10314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/media\/10473"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/media?parent=10314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/categories?post=10314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/tags?post=10314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}