{"id":1080,"date":"2013-12-27T17:10:14","date_gmt":"2013-12-27T17:10:14","guid":{"rendered":"https:\/\/www.bullhorn.com\/?p=1080"},"modified":"2019-03-01T21:21:23","modified_gmt":"2019-03-01T21:21:23","slug":"recruiting-marketing-call-effectiveness","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/eu\/blog\/recruiting-marketing-call-effectiveness\/","title":{"rendered":"Recruiting Metrics: Marketing Call Effectiveness"},"content":{"rendered":"<p><em>Use this metric to calculate how many calls you need to make each day.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Key Metric<\/strong><\/p>\n<p>Marketing Calls to Job Order Ratio<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Definition<\/strong><\/p>\n<p>The number of marketing calls it takes to obtain a job order.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What You Need to Know<\/strong><\/p>\n<p>Marketing call to job order ratio shows how many calls you make before obtaining a job order, contract or temp assignment. At the end of 2008 and beginning of 2009, in the midst of the crippling recession, this metric changed and many recruiters found that it required more than 120 marketing calls to obtain a job order. Recruiters needed to increase their number of recruiting marketing calls in response \u2013 in some cases tripling or quadrupling the number of calls just to bring in the same number of job orders. With hiring rebounding in the years following, this number soon dropped below 90 calls.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.mint.com\/blog\/saving\/5-phone-calls-that-saved-me-100-a-month-0913\/\" target=\"_blank\">[Image source]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use this metric to calculate how many calls you need to make each day. &nbsp; Key Metric Marketing Calls to Job Order Ratio &nbsp; Definition The number of marketing calls it takes to obtain a job order. &nbsp; What You Need to Know Marketing call to job order ratio shows how many calls you make [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[585],"tags":[],"class_list":["post-1080","post","type-post","status-publish","format-standard","hentry","category-tips-tricks-and-how-tos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recruiting Marketing Call Effectiveness | Bullhorn<\/title>\n<meta name=\"description\" content=\"Marketing call to job order ratio shows how many calls you make before getting a job order, contract or temp assignment, gauging your recruiting marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/eu\/blog\/recruiting-marketing-call-effectiveness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recruiting Marketing Call Effectiveness | Bullhorn\" \/>\n<meta property=\"og:description\" content=\"Marketing call to job order ratio shows how many calls you make before getting a job order, contract or temp assignment, gauging your recruiting marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bullhorn.com\/eu\/blog\/recruiting-marketing-call-effectiveness\/\" \/>\n<meta property=\"og:site_name\" content=\"Bullhorn EU\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Bullhorn\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-27T17:10:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-01T21:21:23+00:00\" \/>\n<meta name=\"author\" content=\"Vinda Souza\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vinda Souza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/recruiting-marketing-call-effectiveness\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/recruiting-marketing-call-effectiveness\/\"},\"author\":{\"name\":\"Vinda Souza\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#\/schema\/person\/d3f3b9bd15c1dadeb93316389a868576\"},\"headline\":\"Recruiting Metrics: Marketing Call Effectiveness\",\"datePublished\":\"2013-12-27T17:10:14+00:00\",\"dateModified\":\"2019-03-01T21:21:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/recruiting-marketing-call-effectiveness\/\"},\"wordCount\":151,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#organization\"},\"articleSection\":[\"Tips, Tricks, and How-Tos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bullhorn.com\/eu\/blog\/recruiting-marketing-call-effectiveness\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/recruiting-marketing-call-effectiveness\/\",\"url\":\"https:\/\/www.bullhorn.com\/eu\/blog\/recruiting-marketing-call-effectiveness\/\",\"name\":\"Recruiting Marketing Call Effectiveness | Bullhorn\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#website\"},\"datePublished\":\"2013-12-27T17:10:14+00:00\",\"dateModified\":\"2019-03-01T21:21:23+00:00\",\"description\":\"Marketing call to job order ratio shows how many calls you make before getting a job order, contract or temp assignment, gauging your recruiting marketing.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bullhorn.com\/eu\/blog\/recruiting-marketing-call-effectiveness\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#website\",\"url\":\"https:\/\/www.bullhorn.com\/eu\/\",\"name\":\"Bullhorn EU\",\"description\":\"Applicant Tracking &amp; 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