{"id":18702,"date":"2016-04-20T03:49:36","date_gmt":"2016-04-20T07:49:36","guid":{"rendered":"https:\/\/www.bullhorn.com\/eu\/?p=18702"},"modified":"2019-03-01T21:27:40","modified_gmt":"2019-03-01T21:27:40","slug":"google-ranking-signals-pr-and-marketing","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/","title":{"rendered":"Google Reveals Its Ranking Signals, and PR Is One Step Ahead of Marketing"},"content":{"rendered":"

It\u2019s official. After months of obfuscation, Google has finally revealed its most important ranking signals. As most of us suspected, the answer is content and backlinks<\/a>. This is great news for PR professionals, and good reason to celebrate PR\u2019s critical role in the digital ecosystem.<\/p>\n

PR professionals often seem to be on the wrong foot as they seek to justify their fees in the face of digital\u2019s march to the forefront of marketers\u2019 minds. But now, by coming clean on the truth that content and backlinks are the most important factors in its page rankings, Google has done that job for public relations agencies everywhere. <\/span><\/p>\n

Why PR Pros Should Celebrate<\/b><\/p>\n

PR was a content marketing discipline long before the term was invented. Understanding the information that a target audience needs to hear and providing that information in a concise and compelling fashion is perhaps the<\/span> core discipline of PR<\/span>. <\/span><\/i>Admittedly, that information reaches its target via the medium of the press rather than via the direct source of the Internet, but content creation remains a skill through which<\/span> PR can outshine most other parts of marketing mix<\/span>. <\/span><\/i><\/p>\n

Similarly, digital specialists often talk about the importance of syndication: pushing content to third party sites in order to generate the backlinks that Google ranks so highly. Again, this is the very raison d’\u00eatre of PR: if great content isn\u2019t being picked up \u2013 ideally, by the most influential and respected national and professional titles \u2013 then PR agencies simply aren\u2019t doing their jobs.<\/span><\/p>\n

PR\u2019s Missing Trick <\/b><\/p>\n

So if PR\u2019s greatest strengths are exactly what Google is looking for, then why does the profession seem to play second fiddle to other marketing disciplines? The missing trick is to make a concrete link between digital strategy and PR execution. <\/span><\/p>\n

Marketing directors are looking to SEO\/SEM (search engine optimization\/marketing) to drive traffic to their web sites \u2013 and, of course, keyword research and properly crafted landing pages are crucial. But as Google helpfully points out, the number and quality of the sites linking to your content is a critical determinant of page ranking \u2013 and few disciplines are better equipped for these requirements than PR.  <\/span><\/p>\n

This set of circumstances creates a virtuous circle in which PR \u2013 providing that it is properly aligned with SEO strategy \u2013 can play a key part. If PR professionals can incorporate key search terms when creating content which is then seeded on key publications via relationships with the press, backlinks will be generated to improve SEO performance. In fact, there are several PR agencies that evaluate the success of their work purely by their ability to influence natural search rankings. <\/span><\/p>\n

Start off on the Right Foot <\/b><\/p>\n

Taking up PR\u2019s role in the digital ecosystem is therefore simply a matter of positioning, another core PR skill. Let\u2019s not be backward in coming forward when discussing the impact that PR can have on a client\u2019s digital marketing objectives.<\/span><\/p>\n

I’d love to hear what you think; get in touch – amy.jackson@bullhorn.com.  Alternatively, click here<\/a> to find out how Bullhorn can help your marketing or PR agency even further with our purpose built CRM platform.  <\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s official. After months of obfuscation, Google has finally revealed its most important ranking signals. As most of us suspected, the answer is content and backlinks. This is great news for PR professionals, and good reason to celebrate PR\u2019s critical role in the digital ecosystem. PR professionals often seem to be on the wrong foot […]<\/p>\n","protected":false},"author":78,"featured_media":18703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[584,585],"tags":[78,105,344,389,405,320,393,368],"class_list":["post-18702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends-and-insights","category-tips-tricks-and-how-tos","tag-bullhorn","tag-bullhorn-crm","tag-client-relationship-management","tag-marketing","tag-marketing-agencies","tag-pr","tag-pr-agency","tag-public-relations"],"acf":[],"yoast_head":"\nGoogle Reveals Its Ranking Signals, and PR Is One Step Ahead of Marketing - Bullhorn EU<\/title>\n<meta name=\"description\" content=\"Google has finally revealed its most important ranking signals. And the answer is content and backlinks. This is great news for PR professionals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Reveals Its Ranking Signals, and PR Is One Step Ahead of Marketing - Bullhorn EU\" \/>\n<meta property=\"og:description\" content=\"Google has finally revealed its most important ranking signals. And the answer is content and backlinks. This is great news for PR professionals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Bullhorn EU\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Bullhorn\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-20T07:49:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-01T21:27:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/04\/shutterstock_312419954-e1461138256854.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"396\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amy Jackson\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amy Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/\"},\"author\":{\"name\":\"Amy Jackson\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#\/schema\/person\/359fedd3a88fbcb43865db5c9c1e2477\"},\"headline\":\"Google Reveals Its Ranking Signals, and PR Is One Step Ahead of Marketing\",\"datePublished\":\"2016-04-20T07:49:36+00:00\",\"dateModified\":\"2019-03-01T21:27:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/\"},\"wordCount\":550,\"publisher\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/04\/shutterstock_312419954-e1461138256854.jpg\",\"keywords\":[\"bullhorn\",\"Bullhorn CRM\",\"client relationship management\",\"marketing\",\"marketing agencies\",\"PR\",\"PR Agency\",\"Public Relations\"],\"articleSection\":[\"Industry Trends & Insights\",\"Tips, Tricks, and How-Tos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/\",\"url\":\"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/\",\"name\":\"Google Reveals Its Ranking Signals, and PR Is One Step Ahead of Marketing - Bullhorn EU\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/04\/shutterstock_312419954-e1461138256854.jpg\",\"datePublished\":\"2016-04-20T07:49:36+00:00\",\"dateModified\":\"2019-03-01T21:27:40+00:00\",\"description\":\"Google has finally revealed its most important ranking signals. And the answer is content and backlinks. This is great news for PR professionals.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/#primaryimage\",\"url\":\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/04\/shutterstock_312419954-e1461138256854.jpg\",\"contentUrl\":\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/04\/shutterstock_312419954-e1461138256854.jpg\",\"width\":600,\"height\":396,\"caption\":\"Google\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#website\",\"url\":\"https:\/\/www.bullhorn.com\/eu\/\",\"name\":\"Bullhorn EU\",\"description\":\"Applicant Tracking & Recruiting Software\",\"publisher\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bullhorn.com\/eu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#organization\",\"name\":\"Bullhorn\",\"url\":\"https:\/\/www.bullhorn.com\/eu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/og-img.png\",\"contentUrl\":\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/og-img.png\",\"width\":1200,\"height\":628,\"caption\":\"Bullhorn\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Bullhorn\/\",\"https:\/\/x.com\/Bullhorn\",\"https:\/\/www.instagram.com\/lifeatbullhorn\/?hl=eu\",\"https:\/\/www.linkedin.com\/company\/bullhorn\",\"https:\/\/www.youtube.com\/channel\/UC-Rgm5YxtoxsvlCHy6KW3Ug\",\"https:\/\/en.wikipedia.org\/wiki\/Bullhorn,_Inc.\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#\/schema\/person\/359fedd3a88fbcb43865db5c9c1e2477\",\"name\":\"Amy Jackson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/19667d728941ebaa9407102a53057aafa800ea67b58e9643d73c9a00b08a30ca?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/19667d728941ebaa9407102a53057aafa800ea67b58e9643d73c9a00b08a30ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/19667d728941ebaa9407102a53057aafa800ea67b58e9643d73c9a00b08a30ca?s=96&d=mm&r=g\",\"caption\":\"Amy Jackson\"},\"url\":\"https:\/\/www.bullhorn.com\/eu\/blog\/author\/ajackson\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Reveals Its Ranking Signals, and PR Is One Step Ahead of Marketing - Bullhorn EU","description":"Google has finally revealed its most important ranking signals. And the answer is content and backlinks. This is great news for PR professionals.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Google Reveals Its Ranking Signals, and PR Is One Step Ahead of Marketing - Bullhorn EU","og_description":"Google has finally revealed its most important ranking signals. And the answer is content and backlinks. This is great news for PR professionals.","og_url":"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/","og_site_name":"Bullhorn EU","article_publisher":"https:\/\/www.facebook.com\/Bullhorn\/","article_published_time":"2016-04-20T07:49:36+00:00","article_modified_time":"2019-03-01T21:27:40+00:00","og_image":[{"width":600,"height":396,"url":"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/04\/shutterstock_312419954-e1461138256854.jpg","type":"image\/jpeg"}],"author":"Amy Jackson","twitter_misc":{"Written by":"Amy Jackson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/#article","isPartOf":{"@id":"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/"},"author":{"name":"Amy Jackson","@id":"https:\/\/www.bullhorn.com\/eu\/#\/schema\/person\/359fedd3a88fbcb43865db5c9c1e2477"},"headline":"Google Reveals Its Ranking Signals, and PR Is One Step Ahead of Marketing","datePublished":"2016-04-20T07:49:36+00:00","dateModified":"2019-03-01T21:27:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/"},"wordCount":550,"publisher":{"@id":"https:\/\/www.bullhorn.com\/eu\/#organization"},"image":{"@id":"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/04\/shutterstock_312419954-e1461138256854.jpg","keywords":["bullhorn","Bullhorn CRM","client relationship management","marketing","marketing agencies","PR","PR Agency","Public Relations"],"articleSection":["Industry Trends & Insights","Tips, Tricks, and How-Tos"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/","url":"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/","name":"Google Reveals Its Ranking Signals, and PR Is One Step Ahead of Marketing - Bullhorn EU","isPartOf":{"@id":"https:\/\/www.bullhorn.com\/eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/04\/shutterstock_312419954-e1461138256854.jpg","datePublished":"2016-04-20T07:49:36+00:00","dateModified":"2019-03-01T21:27:40+00:00","description":"Google has finally revealed its most important ranking signals. And the answer is content and backlinks. This is great news for PR professionals.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/#primaryimage","url":"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/04\/shutterstock_312419954-e1461138256854.jpg","contentUrl":"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/04\/shutterstock_312419954-e1461138256854.jpg","width":600,"height":396,"caption":"Google"},{"@type":"WebSite","@id":"https:\/\/www.bullhorn.com\/eu\/#website","url":"https:\/\/www.bullhorn.com\/eu\/","name":"Bullhorn EU","description":"Applicant Tracking & Recruiting Software","publisher":{"@id":"https:\/\/www.bullhorn.com\/eu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bullhorn.com\/eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bullhorn.com\/eu\/#organization","name":"Bullhorn","url":"https:\/\/www.bullhorn.com\/eu\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bullhorn.com\/eu\/#\/schema\/logo\/image\/","url":"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/og-img.png","contentUrl":"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/og-img.png","width":1200,"height":628,"caption":"Bullhorn"},"image":{"@id":"https:\/\/www.bullhorn.com\/eu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Bullhorn\/","https:\/\/x.com\/Bullhorn","https:\/\/www.instagram.com\/lifeatbullhorn\/?hl=eu","https:\/\/www.linkedin.com\/company\/bullhorn","https:\/\/www.youtube.com\/channel\/UC-Rgm5YxtoxsvlCHy6KW3Ug","https:\/\/en.wikipedia.org\/wiki\/Bullhorn,_Inc."]},{"@type":"Person","@id":"https:\/\/www.bullhorn.com\/eu\/#\/schema\/person\/359fedd3a88fbcb43865db5c9c1e2477","name":"Amy Jackson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/19667d728941ebaa9407102a53057aafa800ea67b58e9643d73c9a00b08a30ca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/19667d728941ebaa9407102a53057aafa800ea67b58e9643d73c9a00b08a30ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/19667d728941ebaa9407102a53057aafa800ea67b58e9643d73c9a00b08a30ca?s=96&d=mm&r=g","caption":"Amy Jackson"},"url":"https:\/\/www.bullhorn.com\/eu\/blog\/author\/ajackson\/"}]}},"grav_blocks":null,"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/eu\/blog\/google-ranking-signals-pr-and-marketing\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"Google\" title=\"shutterstock_312419954\" src=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2016\/04\/shutterstock_312419954-e1461138256854.jpg\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Industry Trends & Insights<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">Google Reveals Its Ranking Signals, and PR Is One Step Ahead of Marketing<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts\/18702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/comments?post=18702"}],"version-history":[{"count":0,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts\/18702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/media\/18703"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/media?parent=18702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/categories?post=18702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/tags?post=18702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}