{"id":18764,"date":"2016-04-26T11:03:45","date_gmt":"2016-04-26T15:03:45","guid":{"rendered":"https:\/\/www.bullhorn.com\/eu\/?p=18764"},"modified":"2019-03-01T21:27:39","modified_gmt":"2019-03-01T21:27:39","slug":"global-communications-report-pr-five-years-time","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/eu\/blog\/global-communications-report-pr-five-years-time\/","title":{"rendered":"The Global Communications Report – PR in Five Years’ Time"},"content":{"rendered":"

The landscape of PR within the next 5 years is going to change dramatically, according to a report published last week<\/a>.<\/span> Led by the USC Annenberg Center for Public Relations in conjunction with the Holmes Report, the Global Communications Report is the first of its kind. Over 1,000 senior PR professionals from around the world took part in the survey, which was designed to assess the state of the industry over the next five years. <\/span><\/em><\/p>\n

First and foremost, the agency business will grow from $14 billion to $19.3 billion, with a subsequent estimated increase in headcount of about 26%. <\/span><\/p>\n

In accordance with this, all respondents feel their jobs will become more <\/span>\u201ccomplex, challenging, and strategic,\u201d<\/span><\/a> with a shocking 27% believing that their role will not be adequately describing using the term \u201cpublic relations\u201d in five years\u2019 time. <\/span><\/p>\n

What  Will Change? <\/b><\/p>\n

As stated in numerous \u201c2016 prediction\u201d <\/span>blog posts,<\/span><\/a> one of the major drivers of public relations will be content creation and amplification. 81% of agency leaders questioned in the report expect that PR professionals will need to deliver \u201c<\/span>more content<\/span><\/a>\u201d across \u201c<\/span>more channels<\/span><\/a>\u201d with \u201c<\/span>more creativity<\/span><\/a>\u201d over the next five years.<\/span><\/p>\n

3 Ways to Stay Ahead of the Game <\/b><\/p>\n