{"id":18822,"date":"2016-05-09T07:01:45","date_gmt":"2016-05-09T11:01:45","guid":{"rendered":"https:\/\/www.bullhorn.com\/eu\/?p=18822"},"modified":"2019-03-01T21:27:39","modified_gmt":"2019-03-01T21:27:39","slug":"twitter-nfl-secure-future-marketing","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/eu\/blog\/twitter-nfl-secure-future-marketing\/","title":{"rendered":"Twitter and the NFL Secure the Future of Marketing"},"content":{"rendered":"

Thanks<\/span> to Twitter and the NFL, video marketing is no longer a buzzword or trend, or hype <\/span>\u2013<\/span> it is categorically the future of content marketing.<\/span><\/em><\/p>\n

Video content marketing has been the \u201cthe next big thing\u201d for a <\/span>number of years.<\/a> As might have been expected, Google Trends reveal a steady increase in Google searching of the topic since 2012.<\/span><\/p>\n\"marketing\"\n

 <\/p>\n

Anyone with Google search ability can source an endless array of facts that verify the trend: <\/span>YouTube watch time<\/span><\/a> has increased at least 50% year on year since 2013; every day, <\/span>at least 100 million internet users <\/span><\/a>watch at <\/span>least<\/span> one video (and counting); and <\/span>76% of marketers<\/span><\/a> plan to increase their use of video marketing (at some point).<\/span><\/p>\n

But it wasn\u2019t until a few weeks ago that video marketing was really given the go-ahead to determine the future of content marketing. In a surprising turn of events, <\/span>Twitter won the bidding war and joined with the NFL <\/span><\/a>to livestream its football games worldwide. Twitter is now way ahead of the game, having beaten Amazon, Yahoo, <\/span>and <\/span>Facebook to the post. The winning social media platform will be broadcasting ten games on Thursday nights, as well as in-game highlights and live pregame interviews. It\u2019s expected that these NFL games on Twitter will reach an audience of up to 800 million.<\/span><\/p>\n

Lo and behold, Google Trends reveals a significantly sharp increase in Google searching for \u201cvideo content marketing\u201d within the past <\/span>month <\/span>in the UK. <\/span><\/p>\n\"marketing\"\n

It would seem, then, that video marketing is no longer a buzzword, trend, or hype <\/span>\u2013<\/span> it is categorically the future of content marketing. It is the next big thing. <\/span><\/p>\n

Ideally, marketers should get clued up on what they need to do to jump on the bandwagon and stay ahead of the competition before it\u2019s too late. After all, one video is <\/span>\u201cequal to 1.8 million words.\u201d<\/span><\/a><\/p>\n

Don\u2019t Restrict Content to the Bottom of the Funnel <\/span><\/span><\/p>\n

Video marketing is not just top-of-the-funnel brand \u201cstorytelling\u201d anymore <\/span> <\/span>\u2013<\/span> to stay ahead of the competition, you must use video as a tool throughout the <\/span>whole<\/span> customer journey: <\/span><\/p>\n