{"id":59455,"date":"2017-08-22T14:45:51","date_gmt":"2017-08-22T13:45:51","guid":{"rendered":"https:\/\/www.bullhorn.com\/eu\/?p=59455"},"modified":"2017-08-29T19:13:19","modified_gmt":"2017-08-29T18:13:19","slug":"why-crm-systems-help-smes-the-4-reasons-you-should-love-your-crm","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/eu\/blog\/why-crm-systems-help-smes-the-4-reasons-you-should-love-your-crm\/","title":{"rendered":"Why CRM systems help SMEs: The 4 reasons you should love your CRM"},"content":{"rendered":"

Recruitment agencies of any size are cautious investors \u2013 but for SMEs, the thought of investing what might appear to be a large sum of money into a CRM system often leaves them feeling cold. It\u2019s often at the bottom of the list because the leaders of the business are too busy trying to make money and do the day job \u2013 let alone thinking about a system which can help them streamline processes. After all, there are LinkedIn and job boards so surely there\u2019s no tearing hurry to invest?<\/span><\/p>\n

Well, picture the scene (and perhaps even do this analysis yourself). What if you found that the last 50 placements of candidates sourced from LinkedIn and job boards were already in your own database? Food for thought? A CRM isn\u2019t just there to streamline business process \u2013 it\u2019s there to help you grow your business and make more money. According to a poll of recruitment leaders by\u00a0<\/span>Barclay Jones<\/span><\/a>, 90% said that they expected their recruitment CRM to be the first port of call. <\/span>Then their staff admitted that this was not the case<\/span>.<\/b> In fact, only 17% of recruiters said that they respected their CRM enough to search it first! <\/span><\/p>\n

And as an SME you are in a great position to make sure this doesn\u2019t happen in your agency because you will still be agile enough to encourage the right behaviours and make your CRM a dynamic sales tool.<\/span><\/p>\n

Invest in training<\/b><\/p>\n

If you want your consultants to use the CRM to its full extent, then you have to make them aware of how it is going to help them make more placements. Obviously, LinkedIn and job boards are great tools \u2013 but they should all be driving data into your central CRM and so recruiter engagement is absolutely key. This isn\u2019t necessarily an investment of cash \u2013 but it is an investment of time and\u00a0<\/span>the results<\/span><\/a> will be worth it. More placements, faster placements and consequently increased performance \u2013 what\u2019s not to like! <\/span><\/p>\n

Mirror your clients<\/b><\/p>\n

Your clients have already cottoned on to this \u2013 many will be using their ATS to build relationships with potential future talent pools in order to build pipelines \u2013 and you need to be doing the same thing. \u00a0A CRM is not just a tool for storing data, it\u2019s also an effective way of<\/span> improving relationships with existing clients and candidates<\/span><\/a>, managing new leads and prospects and ensuring that everyone in the organisation knows what is going on with those contacts.<\/span><\/p>\n

Add value to your clients and candidates<\/b><\/p>\n

If your\u00a0<\/span>recruitment CRM<\/span><\/a> is being used properly then it becomes a fantastic marketing tool. Imagine being able to segment your top 100 clients and ensure that they receive something of value from you on a regular basis to keep your brand front of mind. Imagine segmenting your top 50 contractors and making sure that they stay engaged through the messages you send them. \u00a0Imagine getting an email from your CRM flagging up it\u2019s your client\u2019s birthday. And the more data that goes into your CRM, the more of a business intelligence tool it becomes. You will be able to analyse trends on salaries; regions and skills. Think how valuable that information is to your clients!<\/span><\/p>\n

CRM Systems help SMEs<\/b><\/p>\n

If all this wasn\u2019t enough to convince you, your CRM is also an invaluable monitoring tool. That means not having to wait until the last day of the month but instead being able to access real-time analytics on KPIs. That means being able to actually see your pipeline and giving you the ability to make more informed business decisions. Purchasing a CRM system may seem like a large investment for organisations in their infancy, but the ROI can be huge.<\/span><\/p>\n

Join\u00a0<\/span>Bullhorn Live<\/a>\u00a0and empower and enable your Small Recruitment agency through insights and best practice. The definitive industry event for recruitment leaders will be held on the 11th and 12th of October, in London. Bullhorn Live 2017 celebrates the best in cloud-based recruitment technology processes, practice, and people. This year we are expecting over a thousand recruitment owners and leaders, Bullhorn executives, and Bullhorn Marketplace Partners to join us as we explore, discuss, and learn about the New Relationship Economy.<\/p>\n

Check out this\u00a0<\/span>infographic<\/a>\u00a0<\/span>to see why you can\u2019t miss out on this year\u2019s Bullhorn Live!<\/em><\/p>\n\"\"<\/a>\n","protected":false},"excerpt":{"rendered":"

A CRM can be a beneficial asset to a small recruitment business. Here are 4 reasons why you should love your CRM.<\/p>\n","protected":false},"author":85,"featured_media":59456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-59455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nWhy CRM systems help SMEs: The 4 reasons you should love your CRM - Bullhorn EU<\/title>\n<meta name=\"description\" content=\"Small Recruitment Businesses, might think they don't need a CRM, but they might get more out of it than they think. 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