{"id":61945,"date":"2019-03-27T11:54:17","date_gmt":"2019-03-27T11:54:17","guid":{"rendered":"https:\/\/www.bullhorn.com\/eu\/?p=61945"},"modified":"2019-04-09T18:00:26","modified_gmt":"2019-04-09T17:00:26","slug":"3-ways-crm-can-improve-long-term-roi","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/eu\/blog\/3-ways-crm-can-improve-long-term-roi\/","title":{"rendered":"Invest Now, Save Later: Why a \u201cFree CRM\u201d Isn\u2019t Always Free"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>We&#8217;re taught from an <a href=\"http:\/\/read.gov\/aesop\/052.html\" target=\"_blank\" rel=\"noopener\">early age<\/a> that shortcuts don&#8217;t pay off\u2014an investment of time or resources early on will benefit you in the long run. But that doesn&#8217;t make the advice any easier to follow. Have you ever\u00a0broken a pair of headphones? You can pay a steep cost for a good replacement, or drop a fiver on a cheap pair. But if you buy the five-pound headphones, chances are you&#8217;ll be shopping for a new pair again before you know it.<\/p>\n<p>The same is true for your recruitment agency. A free customer relationship management system or spreadsheet solution may fill an immediate need at a minimal cost, but it can severely hinder your ability to grow and become profitable in the future. Here are three benefits of investing in a top-notch <a href=\"https:\/\/www.bullhorn.com\/eu\/products\/applicant-tracking-system\/\" target=\"_blank\" rel=\"noopener\">Customer Relationship Management system<\/a> (CRM) that will set you up for success down the road.<\/p>\n<h3><strong>Good Customer Relationship Management Systems Lead to More Placements<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A CRM\u00a0is a powerful tool for producing more productive employees. Productive employees help boost the profitability of your agency, and CRMs excel in eliminating inefficiencies from your recruitment operation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How much of your recruiters\u2019 time is spent on tasks you could automate? A CRM will automate otherwise manual tasks for you, giving your recruiters more time to focus on your candidates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want your B and C players to perform like your A-team? A CRM makes it possible to identify and reproduce the habits of your top performers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the reported benefits of agencies that switched to a CRM:<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/wp-content\/uploads\/sites\/21\/2019\/03\/Screenshot-2017-06-29-14.23.39.png\" alt=\"ATS ROI\" width=\"921\" height=\"503\" class=\"aligncenter size-full wp-image-61946\" srcset=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2019\/03\/Screenshot-2017-06-29-14.23.39.png 921w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2019\/03\/Screenshot-2017-06-29-14.23.39-768x419.png 768w\" sizes=\"auto, (max-width: 921px) 100vw, 921px\" \/>\n<p><strong><\/strong>Agencies that use a CRM make more placements, take less time to fill a position and are generally more productive. These incremental improvements can have a significant impact on your ROI on a quarterly and yearly basis.<\/p>\n<h3><strong>You&#8217;ll Deliver a Better Candidate Experience<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Candidates have never had more leverage in the job market than they do now. And delivering a <a href=\"https:\/\/www.bullhorn.com\/eu\/blog\/2017\/05\/why-a-bad-candidate-experience-is-bad-for-business\/\" target=\"_blank\" rel=\"noopener\">bad candidate experience<\/a> can be deadly for your business: <\/span><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.careerbuilder.com\/share\/aboutus\/pressreleasesdetail.aspx?sd=2%2f20%2f2013&amp;siteid=cbpr&amp;sc_cmp1=cb_pr740_&amp;id=pr740&amp;ed=12%2f31%2f2013\" target=\"_blank\" rel=\"noopener\">1 out of 5 <\/a>candidates who have a\u00a0<\/span><span style=\"font-weight: 400;\">negative experience will tell their\u00a0<\/span><span style=\"font-weight: 400;\">peers not to apply to that agency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want happier candidates? Eliminate the steps that lead to hassle and frustration.\u00a0<\/span><span style=\"font-weight: 400;\">An excellent CRM and its integrations can help simplify every step of the candidate\u00a0<\/span><span style=\"font-weight: 400;\">life cycle, from streamlining the application process to eliminating timely paperwork\u00a0<\/span><span style=\"font-weight: 400;\">during the onboarding process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it\u2019s the human touches that truly make for a great candidate experience. The best\u00a0<\/span><span style=\"font-weight: 400;\">CRMs will provide your recruiters with the insights they need to\u00a0<\/span><span style=\"font-weight: 400;\">better manage their candidate relationships. And by eliminating the need for entering\u00a0<\/span><span style=\"font-weight: 400;\">data, they\u2019ll have more time to devote to them.<\/span><\/p>\n<h3><strong>You Can Train Productive Recruiters More Quickly<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s no secret that the recruitment industry is impacted by turnover. The recruitment industry sees an internal staff turnover rate of more than <a href=\"http:\/\/www.compensationforce.com\/2016\/04\/2015-turnover-rates-by-industry.html\" target=\"_blank\" rel=\"noopener\">50 per cent<\/a> in the first year of employment. Making matters worse, a third of agencies take at least four months until their recruiters are ready to perform at an optimal level. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A CRM is a great tool for getting your new recruiters and salespeople up to speed more effectively. <span>A good CRM will also track all of your recruiters\u2019 activities so you can provide custom feedback based on the performance of each recruiter. A CRM can also help recruiters to quickly perform at a seasoned level. Predictive intelligence (something that free applicant tracking systems won&#8217;t offer) will automatically analyse your interactions with a client so your recruiters can identify costly mistakes before they happen.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><em>Want to learn more about the benefits of a customer relationship management system? Check out the <a href=\"https:\/\/www.bullhorn.com\/eu\/recruitment-crm-buyers-guide\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_19_03_27&amp;LAD=ATSBuyersGuide_19_UK&amp;utm_medium=blog&amp;utm_source=website&amp;utm_campaign=atsbuyersguide_19_uk\" target=\"_blank\" rel=\"noopener\">CRM Buyer\u2019s Guide<\/a> for everything you need to know to make a worthwhile investment in your recruitment agency&#8217;s future.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why should you invest in an applicant tracking system (ATS)? Here are three ways an ATS will improve your ROI in the long-run.<\/p>\n","protected":false},"author":141,"featured_media":61947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[585],"tags":[],"class_list":["post-61945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks-and-how-tos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why a Free CRM Isn&#039;t Always Free | Bullhorn UK<\/title>\n<meta name=\"description\" content=\"Why invest in a great CRM when there are free applicant tracking systems out there? 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From more placements to increased productivity, read 3 ROI benefits of an CRM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bullhorn.com\/eu\/blog\/3-ways-crm-can-improve-long-term-roi\/\" \/>\n<meta property=\"og:site_name\" content=\"Bullhorn EU\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Bullhorn\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-27T11:54:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-09T17:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2019\/03\/shutterstock_751497352-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bob McHugh\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bob McHugh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/3-ways-crm-can-improve-long-term-roi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/3-ways-crm-can-improve-long-term-roi\/\"},\"author\":{\"name\":\"Bob McHugh\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#\/schema\/person\/b133f7a6bb70cf2a822d601b715d278c\"},\"headline\":\"Invest Now, Save Later: Why a \u201cFree CRM\u201d Isn\u2019t Always Free\",\"datePublished\":\"2019-03-27T11:54:17+00:00\",\"dateModified\":\"2019-04-09T17:00:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/3-ways-crm-can-improve-long-term-roi\/\"},\"wordCount\":639,\"publisher\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/3-ways-crm-can-improve-long-term-roi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2019\/03\/shutterstock_751497352-1.jpg\",\"articleSection\":[\"Tips, Tricks, and How-Tos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/3-ways-crm-can-improve-long-term-roi\/\",\"url\":\"https:\/\/www.bullhorn.com\/eu\/blog\/3-ways-crm-can-improve-long-term-roi\/\",\"name\":\"Why a Free CRM Isn't Always Free | Bullhorn UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/3-ways-crm-can-improve-long-term-roi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/3-ways-crm-can-improve-long-term-roi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2019\/03\/shutterstock_751497352-1.jpg\",\"datePublished\":\"2019-03-27T11:54:17+00:00\",\"dateModified\":\"2019-04-09T17:00:26+00:00\",\"description\":\"Why invest in a great CRM when there are free applicant tracking systems out there? 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Before joining Bullhorn, Bob spent five years at the digital marketing agency, Brafton, as a Social Media and Engagement Manager. He earned his bachelor's degree from Siena College and his MFA in writing from Emerson College. Bob can most commonly be found writing or turning things that aren't games into games.","url":"https:\/\/www.bullhorn.com\/eu\/blog\/author\/bobmchugh\/"}]}},"grav_blocks":null,"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/eu\/blog\/3-ways-crm-can-improve-long-term-roi\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"Free ATS system\" title=\"shutterstock_751497352 (1)\" src=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2019\/03\/shutterstock_751497352-1.jpg\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Tips, Tricks, and How-Tos<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">Invest Now, Save Later: Why a \u201cFree CRM\u201d Isn\u2019t Always Free<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts\/61945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/comments?post=61945"}],"version-history":[{"count":0,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts\/61945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/media\/61947"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/media?parent=61945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/categories?post=61945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/tags?post=61945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}