{"id":62598,"date":"2019-08-22T16:30:41","date_gmt":"2019-08-22T15:30:41","guid":{"rendered":"https:\/\/www.bullhorn.com\/eu\/?p=62598"},"modified":"2019-08-22T16:30:41","modified_gmt":"2019-08-22T15:30:41","slug":"fixing-the-recruitment-industrys-reputation","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/eu\/blog\/fixing-the-recruitment-industrys-reputation\/","title":{"rendered":"Fixing the Recruitment Industry&#8217;s Reputation: Geraldine King Speaks With RIX"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Take It from the Top is a podcast series brought to you by the Recruitment Innovation Exchange (otherwise known as RIX). On Take It from the Top, recruitment industry leaders are invited to discuss various pressing topics that are front of mind within the industry.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/engage.bullhorn.com\/engage-london-2019\/speakers\/geraldine-king\/\" target=\"_blank\" rel=\"noopener noreferrer\">Geraldine King, CEO of the National Recruitment Federation<\/a>, spent time with Vinda Souza, VP of Global Communications at Bullhorn, discussing how the recruitment industry has earned a negative reputation and why fixing it must start from within.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In conversation with Vinda, Geraldine explained that she believes a lack of visibility into what recruitment professionals do, no structured academic pathway, and a lack in global recognition may explain the difficulties recruiters face when attracting people to the industry.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2019\/08\/Geraldine-King2.png\" alt=\"\" width=\"1200\" height=\"627\" class=\"size-full wp-image-62599 aligncenter\" srcset=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2019\/08\/Geraldine-King2.png 1200w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2019\/08\/Geraldine-King2-768x401.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Recruitment marketing and increasing awareness of the good work the industry does will prove to be vital in changing the reputation of recruitment, though as a brand the industry isn\u2019t quite there yet, said Geraldine. The brand values of the recruitment profession are something we need to be talking about, she adds, \u2018[it] will help us in our reputation going forward\u2019.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2019\/08\/Geraldine-King3-1.png\" alt=\"\" width=\"1200\" height=\"627\" class=\"size-full wp-image-62600 aligncenter\" srcset=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2019\/08\/Geraldine-King3-1.png 1200w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2019\/08\/Geraldine-King3-1-768x401.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">King pointed to the fact that the recruitment industry, as of last year, is worth $491 billion and placed 56 million job seekers into roles. She explains that whilst we will always come up against challenges and the reputation of recruitment might be slightly tarred along the way, we can work both internally and externally to be smart, slick, and rectify something as soon as it goes wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can <\/span><a href=\"https:\/\/www.recruitmentix.com\/content\/take-it-from-the-top-geraldine-king\/\"><span style=\"font-weight: 400;\">listen to the full podcast here<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.recruitmentix.com\/content\/take-it-from-the-top-geraldine-king\/\"><span style=\"font-weight: 400;\">read the complete transcript<\/span><\/a><span style=\"font-weight: 400;\"> on the RIX website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Geraldine will join <a href=\"http:\/\/engage.bullhorn.com\/engage-london-2019\/speakers\/ann-swain\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ann Swain of APSCo<\/a> and <a href=\"http:\/\/engage.bullhorn.com\/engage-london-2019\/speakers\/james-osborne-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">James Osborne of the Recruitment Network<\/a> at <a href=\"http:\/\/engage.bullhorn.com\/engage-london-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">Engage London<\/a> in September on <a href=\"https:\/\/www.bullhorn.com\/eu\/blog\/2019\/08\/5-cant-miss-engage-london-sessions-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">a panel dedicated to \u201cFixing the Recruitment Industry\u2019s Reputation\u201d<\/a>. So, be sure to register today &#8211; if you haven\u2019t already &#8211; and save your seat to hear more insights.\u00a0<\/span><\/p>\n<hr \/>\n<h3><em><strong>More about Engage London\u00a0<\/strong><\/em><\/h3>\n<p><span style=\"font-weight: 400;\">Discover how to more effectively engage talent, leadership, and the future of recruitment <\/span><a href=\"http:\/\/engage.bullhorn.com\/engage-london-2019\/register-now\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_19_08_01&amp;LAD=EngageLDN_19&amp;utm_source=website&amp;utm_medium=blog&amp;utm_campaign=engageldn_19\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">at Engage London<\/span><\/a><span style=\"font-weight: 400;\">. Over two full days, recruitment leaders and practitioners will come together for unparalleled industry insights and tactical Bullhorn product training. Engage is the best event to make new connections and learn from the brightest minds in the industry, but is still intimate enough that you\u2019ll see some of your favourite recruitment experts, connections, and friends.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/engage.bullhorn.com\/engage-london-2019\/register-now\/?LS=Website&LSD=Blog_UK&LA=Blog_UK_19_08_01&LAD=EngageLDN_19&utm_source=website&utm_medium=blog&utm_campaign=engageldn_19\" class=\"btn btn-orange btn-lg\">Register For Engage London 2019<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Geraldine King, CEO of the National Recruitment Federation, spent time with Vinda Souza, VP of Global Communications at Bullhorn, discussing how the recruitment industry has earned a negative reputation and why fixing it must start from within.\u00a0<\/p>\n","protected":false},"author":260,"featured_media":62601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-62598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fixing the Recruitment Industry&#039;s Reputation | Bullhorn UK<\/title>\n<meta name=\"description\" content=\"Geraldine King, CEO of the National Recruitment Federation, spent time with Vinda Souza, VP of Global Communications at Bullhorn, discussing how the recruitment industry has earned a negative reputation and why fixing it must start from within.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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