{"id":63264,"date":"2020-01-30T15:50:00","date_gmt":"2020-01-30T15:50:00","guid":{"rendered":"https:\/\/www.bullhorn.com\/eu\/?p=63264"},"modified":"2020-02-03T11:13:46","modified_gmt":"2020-02-03T11:13:46","slug":"top-recruitment-trends-for-2020","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/eu\/blog\/top-recruitment-trends-for-2020\/","title":{"rendered":"Top Recruitment Trends for 2020"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What do recruitment professionals care about in 2020? More than 2,200 industry professionals worldwide weighed in with their thoughts on the top priorities, challenges, and issues that will be top of mind in the coming year. <\/span><\/p>\n<p>There are so many compelling findings to share, we couldn&#8217;t possibly fit them all into one article. You can explore the top recruitment trends in detail on the <a href=\"https:\/\/grid.bullhorn.com\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_01_30&amp;LAD=GRID2020_UK&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=grid2020_uk_blog\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Global Recruitment Insights and Data (GRID) site<\/b><\/a><span style=\"font-weight: 400;\">. Find everything you want to know about recruitment n the year ahead in one easy place.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interested in the top priorities for recruitment agencies? Check out this deep-dive <\/span><a href=\"https:\/\/grid.bullhorn.com\/spotlights\/top-staffing-and-recruitment-priorities-for-2020-relationships-technology-and-talent\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_01_30&amp;LAD=GRID2020_UK&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=grid2020_uk_blog\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">article<\/span><\/a><span style=\"font-weight: 400;\"> on the site.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Want to see a visual representation of the top trends? Check out these <a href=\"https:\/\/grid.bullhorn.com\/grid-2020-slide-deck\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_01_30&amp;LAD=GRID2020_UK&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=grid2020_uk_blog\" target=\"_blank\" rel=\"noopener noreferrer\">downloadable slides<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Want to explore an in-depth overview of top industry trends? Visit the <\/span><a href=\"https:\/\/grid.bullhorn.com\/key-findings\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_01_30&amp;LAD=GRID2020_UK&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=grid2020_uk_blog\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">key findings<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/grid.bullhorn.com\/?LS=Website&LSD=Blog_UK&LA=Blog_UK_20_01_30&LAD=GRID2020_UK&utm_source=blog&utm_medium=website&utm_campaign=grid2020_uk_blog\" class=\"btn btn-orange btn-lg\">Discover Top Recruitment Trends for 2020 at the GRID<\/a><\/p>\n<p>We&#8217;ve curated some of the top trends and takeaways from the <a href=\"https:\/\/grid.bullhorn.com\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_01_30&amp;LAD=GRID2020_UK&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=grid2020_uk_blog\" target=\"_blank\" rel=\"noopener noreferrer\">GRID site<\/a> here. Read on below for some of the top insights from this year&#8217;s survey.<\/p>\n<h2><b>Recruitment industry outlook: cautious optimism<\/b><\/h2>\n<h3><a href=\"https:\/\/grid.bullhorn.com\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_01_30&amp;LAD=GRID2020_UK&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=grid2020_uk_blog\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/wp-content\/uploads\/sites\/21\/2020\/01\/1.png\" alt=\"Top Staffing Trends\" width=\"1200\" height=\"627\" class=\"aligncenter wp-image-63265 size-full\" srcset=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2020\/01\/1.png 1200w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2020\/01\/1-768x401.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/h3>\n<p><span>Expectations for 2020 are largely positive but are more modest than in years past. Seventy-one percent expect to increase revenue in the year ahead\u2014an eight percent drop from last year\u2019s revenue expectations. This is likely connected to economic uncertainty: 45 percent expect a recession in 2020, compared to just 30 percent heading into 2019.<\/span><\/p>\n<h2><b>Top priorities for recruitment agencies in 2020<\/b><a href=\"http:\/\/grid.bullhorn.com\"><\/a><\/h2>\n<p>What are firms prioritising in 2020?<span> Recruitment priorities for 2020 represent the most wide-open field in the history of this survey, suggesting that agencies are adopting different approaches to grow and thrive in 2020.<\/span><\/p>\n<a href=\"https:\/\/grid.bullhorn.com\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_01_30&amp;LAD=GRID2020_UK&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=grid2020_uk_blog\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/wp-content\/uploads\/sites\/21\/2020\/01\/3.png\" alt=\"\" width=\"1200\" height=\"627\" class=\"aligncenter size-full wp-image-63266\" srcset=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2020\/01\/3.png 1200w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2020\/01\/3-768x401.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Candidate Acquisition (43%)<\/strong>\n<ul>\n<li><span>With no end in sight for the talent shortage, it\u2019s no surprise that talent is considered the most precious resource in today\u2019s competitive landscape.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>Client Relationships (34%)<\/strong>\n<ul>\n<li><span>In a people-centric industry like recruitment, it should come as no surprise that improving client relationships is a top priority for most recruitment agencies. Recruitment C-suite executives and practitioners (recruiters and salespeople) alike cited it in their top three priorities.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>Candidate Engagement (27%)<\/strong>\n<ul>\n<li>Notably, firms are markedly more interested in placing candidates than they are in engaging with them. <span>Given the value of redeploying workers and the importance of a firm\u2019s reputation to attract candidates, agencies that put all their efforts into placing candidates at the expense of providing a good experience risk damaging their candidate acquisition efforts in the long run.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>Digital Transformation (26%)<\/strong>\n<ul>\n<li><span>While some firms have already adopted some automation and AI-influenced technology to run their businesses, most agencies have yet to make this leap wholesale. The findings reveal a major variance in the interest level in digital transformation depending on company size and role.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>Employer Branding (24%)<\/strong>\n<ul>\n<li><span>Recruitment professionals in healthcare, IT, sales\/marketing, and light\/industrial all valued employment brand development and marketing as one of their top five priorities in 2020. While investing in marketing leadership can be expensive, a cohesive marketing vision is incredibly beneficial to the long term success of a firm.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><b>Top recruiting challenges for 2020<\/b><\/h2>\n<p>Respondents were asked to cite their top hiring challenges, operational challenges, and macroeconomic challenges for the year ahead. Economic uncertainty and the skills shortage headline the top challenges facing recruitment agencies in 2020.<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/grid.bullhorn.com\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_01_30&amp;LAD=GRID2020_UK&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=grid2020_uk_blog\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/wp-content\/uploads\/sites\/21\/2020\/01\/7-1.png\" alt=\"staffing challenges\" width=\"1200\" height=\"627\" class=\"aligncenter size-full wp-image-63267\" srcset=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2020\/01\/7-1.png 1200w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2020\/01\/7-1-768x401.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Skills shortage (49%)<\/strong>\n<ul>\n<li>The skills shortage is once again the top challenge for 2020, and respondents seem even more concerned than they were last year. Seventy-seven percent of respondents cited it as the top hiring challenge, compared to 73 percent from last year.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Pricing Pressure (29%)<\/strong>\n<ul>\n<li><span>Recruitment professionals are feeling the crunch from increased competition and shrinking margins. Various factors contribute to this challenge: varying temporary wages (including the upward pressure on wages), worker\u2019s comp, state unemployment insurance and other benefit costs, and direct expenses, such as administrative fees to a VMS.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>Economic Uncertainty (28%)<\/strong>\n<ul>\n<li><span>While the overall global economy remained strong in 2019 and a recession remains a fear rather than a reality at the start of 2020, recruitment agencies overwhelmingly name uncertainty over the economy as their top challenge (64 percent). C-level executives are even more cautious (75 percent).<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><b>Top recruitment trends to watch in 2020<\/b><\/h2>\n<p>What are some of the emerging trends to pay attention to in 2020? Here are some of the top themes from this year&#8217;s report.<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/grid.bullhorn.com\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_01_30&amp;LAD=GRID2020_UK&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=grid2020_uk_blog\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/wp-content\/uploads\/sites\/21\/2020\/01\/New-GRID-1.jpg\" alt=\"\" width=\"1600\" height=\"900\" class=\"aligncenter size-full wp-image-63268\" srcset=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2020\/01\/New-GRID-1.jpg 1600w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2020\/01\/New-GRID-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Reskilling is key in combatting the talent shortage.<\/strong><\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Recruitment pros are in agreement on <a href=\"https:\/\/grid.bullhorn.com\/spotlights\/reskilling-a-game-changing-opportunity-for-recruitment-agencies\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_01_30&amp;LAD=GRID2020_UK&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=grid2020_uk_blog\" target=\"_blank\" rel=\"noopener noreferrer\">reskilling<\/a>, <\/span><span style=\"font-weight: 400;\">the process of helping workers transform outdated skills into skills in-demand in the modern world. Sev<\/span><span style=\"font-weight: 400;\">enty-four percent cite it as an effective way to address talent shortages.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>Excitement for AI is high, understanding is low.<\/strong>\n<ul>\n<li>Respondents cited AI as the top trend to watch in 2020, and the majority believe that AI will have a positive impact on candidates and clients. Despite this enthusiasm, 75 percent of respondents report limited or no understanding of AI and machine learning.<\/li>\n<\/ul>\n<\/li>\n<li><strong><span>Recruitment agencies <\/span>haven&#8217;t figured out technology adoption.<\/strong>\n<ul>\n<li>Only 18 percent of respondents report the full adoption of their recruitment technology. The top reason recruiters aren&#8217;t using their recruitment software? Limited training resources. Consider investing in a solution with robust training to get the most out of your solution.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<p>Interested in learning more about the challenges, opportunities, and ideas that will shape the recruitment industry in the year ahead? There&#8217;s so much more waiting for you at the <a href=\"https:\/\/grid.bullhorn.com\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_01_30&amp;LAD=GRID2020_UK&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=grid2020_uk_blog\" target=\"_blank\" rel=\"noopener noreferrer\">Global Recruitment Insights and Data site<\/a>, like\u00a0<a href=\"https:\/\/grid.bullhorn.com\/key-findings\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_01_30&amp;LAD=GRID2020_UK&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=grid2020_uk_blog\" target=\"_blank\" rel=\"noopener noreferrer\">key findings<\/a> and <a href=\"https:\/\/grid.bullhorn.com\/spotlights\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_01_30&amp;LAD=GRID2020_UK&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=grid2020_uk_blog\" target=\"_blank\" rel=\"noopener noreferrer\">spotlights<\/a> on top trends, as well as resources designed to help you be a trendsetter like free <a href=\"https:\/\/grid.bullhorn.com\/grid-2020-slide-deck\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_01_30&amp;LAD=GRID2020_UK&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=grid2020_uk_blog\" target=\"_blank\" rel=\"noopener noreferrer\">PowerPoint slides<\/a>.<\/p>\n<a href=\"https:\/\/grid.bullhorn.com\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_01_30&amp;LAD=GRID2020_UK&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=grid2020_uk_blog\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2020\/01\/3-1.png\" alt=\"recruitment trends\" width=\"1200\" height=\"150\" class=\"aligncenter wp-image-63273 size-full\" srcset=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2020\/01\/3-1.png 1200w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2020\/01\/3-1-768x96.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>What are the top recruitment trends for 2020? 2,200+ recruitment pros shared their thoughts on topics like the talent shortage, AI, and more.<\/p>\n","protected":false},"author":141,"featured_media":63297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[584],"tags":[],"class_list":["post-63264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends-and-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Recruitment Trends for 2020 - Bullhorn EU<\/title>\n<meta name=\"description\" content=\"What are the top recruitment trends for 2020? 2,200+ recruitment pros shared their thoughts on topics like the talent shortage, AI, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/eu\/blog\/top-recruitment-trends-for-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Recruitment Trends for 2020 - Bullhorn EU\" \/>\n<meta property=\"og:description\" content=\"What are the top recruitment trends for 2020? 2,200+ recruitment pros shared their thoughts on topics like the talent shortage, AI, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bullhorn.com\/eu\/blog\/top-recruitment-trends-for-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Bullhorn EU\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Bullhorn\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-30T15:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-03T11:13:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2020\/01\/1200x627_APAC_Copy_3_V1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bob McHugh\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bob McHugh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/top-recruitment-trends-for-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/top-recruitment-trends-for-2020\/\"},\"author\":{\"name\":\"Bob McHugh\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#\/schema\/person\/b133f7a6bb70cf2a822d601b715d278c\"},\"headline\":\"Top Recruitment Trends for 2020\",\"datePublished\":\"2020-01-30T15:50:00+00:00\",\"dateModified\":\"2020-02-03T11:13:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/top-recruitment-trends-for-2020\/\"},\"wordCount\":939,\"publisher\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/top-recruitment-trends-for-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2020\/01\/1200x627_APAC_Copy_3_V1.png\",\"articleSection\":[\"Industry Trends &amp; Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/top-recruitment-trends-for-2020\/\",\"url\":\"https:\/\/www.bullhorn.com\/eu\/blog\/top-recruitment-trends-for-2020\/\",\"name\":\"Top Recruitment Trends for 2020 - Bullhorn EU\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/top-recruitment-trends-for-2020\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bullhorn.com\/eu\/blog\/top-recruitment-trends-for-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2020\/01\/1200x627_APAC_Copy_3_V1.png\",\"datePublished\":\"2020-01-30T15:50:00+00:00\",\"dateModified\":\"2020-02-03T11:13:46+00:00\",\"description\":\"What are the top recruitment trends for 2020? 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