{"id":63969,"date":"2020-08-04T17:07:56","date_gmt":"2020-08-04T16:07:56","guid":{"rendered":"https:\/\/www.bullhorn.com\/eu\/?p=63969"},"modified":"2021-02-08T15:28:16","modified_gmt":"2021-02-08T15:28:16","slug":"job-post-seo-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/eu\/blog\/job-post-seo-what-you-need-to-know\/","title":{"rendered":"Job Post SEO: What You Need to Know"},"content":{"rendered":"

Have a question? Chances are you go to Google. This is especially true when it comes to job searches.<\/span><\/p>\n

With all but a monopoly on search traffic and the fact that\u00a0<\/span>30% of all Google searches job-related<\/span><\/a>, it was only a matter of time before the Silicon Valley giant put their weighty sword to job aggregator sites like\u00a0<\/span>Indeed<\/span><\/a>\u00a0<\/span>and\u00a0<\/span>Monster<\/span><\/a>. They\u2019ve done so in the form of Google for Jobs\u2026 sure, not the catchiest name, but when something works as effortlessly as this does, the need for marketability\u00a0<\/span><\/i>sort of goes out the window.<\/span><\/p>\n

Google\u2019s entry into the careers space actually occurred back in 2017, but it\u2019s only been recent that the utility has truly caught fire. And as more and more job seekers look to the\u00a0<\/span>search engine<\/a>\u00a0<\/span>to find their next role, employers and staffing firms need to understand how this new marketplace works, and how to leverage it in the most effective way possible.<\/span><\/p>\n

So let\u2019s do just that.<\/span><\/p>\n

What is\u00a0<\/span>Google for Jobs<\/span><\/a>?<\/span><\/h2>\n

Google for Jobs works in much the same way as the company\u2019s famous search engine. It trawls the open web for job posts, serving them up in one convenient location. These jobs could be posted anywhere \u2013 from the careers page of a mom and pop business to job aggregator behemoths like Monster.<\/span><\/p>\n

Job seekers can search, sort, and browse the internet\u2019s job listings in one place, filtering by location, industry, role, salary, experience, qualifications, and even things like commute time and the employer\u2019s reviews and ratings.<\/span><\/p>\n

And just like getting your website to appear in a normal Google search, the manner in which an employer or staffing firm\u2019s job posting is displayed on Google for Jobs, or if it is indeed displayed at all, depends on its search engine optimisation (SEO).<\/span><\/p>\n

Why is it important in 2020?<\/span><\/h2>\n

While the tool got off to a slow start\u00a0<\/span>in some regions<\/span><\/a>, it is fast becoming the number one destination for job seekers the world over.\u00a0<\/span>According to RankRanger<\/span><\/a>, Google for Jobs has access to between 5500 and 7000 job boards at any one time \u2013 both the big names and a wealth of staffing firms and employers that host their own boards. Because it can identify and pull job listings from the careers page of a company\u2019s website, Google for Jobs gains access to positions that normal site aggregators can\u2019t, including high-end positions that often aren\u2019t thrown open to the public through Monster and the like. The careers page of Apple is a good example of this.<\/span><\/p>\n

On the employer side, the perks in effectively leveraging Google for Jobs include:<\/span><\/p>\n