{"id":70427,"date":"2020-10-22T09:00:17","date_gmt":"2020-10-22T08:00:17","guid":{"rendered":"https:\/\/www.bullhorn.com\/eu\/?p=70427"},"modified":"2020-10-19T17:21:17","modified_gmt":"2020-10-19T16:21:17","slug":"recruitment-brand-message","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/eu\/blog\/recruitment-brand-message\/","title":{"rendered":"How to Build and Communicate Your Recruitment Brand Message"},"content":{"rendered":"

You\u2019ve developed your recruitment brand message, it\u2019s now time to communicate it.<\/p>\n

The main channels that you can use to communicate this message are those that are related to candidate acquisition; through PR material, email campaigns, marketing material about your firm that is directed at jobseekers, or, more directly, on your website.<\/p>\n

Remember to be consistent with your message across all communication platforms, as consistent brands\u00a0<\/span>are worth 20% more<\/strong>\u00a0<\/span>than those that aren\u2019t consistent.<\/p>\n

Email<\/strong><\/h3>\n

Perhaps the most consistent and reliable way to communicate with existing and potential candidates is via email. It\u2019s a direct line to the people who matter most and should form the backbone of your brand communication strategy. It\u2019s incredibly important to have a comprehensive and well-maintained email database in order to make the most of this all-important channel.<\/p>\n

You can then sculpt emails that reflect your newfound recruitment brand message, broadcasting your brand far and wide. It can be surprising how quickly perceptions of your brand can shift with the help of a well-orchestrated email campaign.<\/p>\n

Social Media<\/strong><\/h3>\n

Social media is built to display your firm\u2019s personality, and, by extension, it’s brand.\u00a0<\/span>62% of jobseekers<\/strong>, according to CareerArc, consult social media to evaluate a potential employer\u2019s brand.<\/p>\n

There are many ways you can communicate your brand through social media. Some of these include:<\/p>\n