{"id":70543,"date":"2020-12-02T09:00:22","date_gmt":"2020-12-02T09:00:22","guid":{"rendered":"https:\/\/www.bullhorn.com\/eu\/?p=70543"},"modified":"2020-11-30T18:17:39","modified_gmt":"2020-11-30T18:17:39","slug":"auditing-your-recruitment-website","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/eu\/blog\/auditing-your-recruitment-website\/","title":{"rendered":"Auditing Your Recruitment Website: Overdue for an Update or Still Making a Great Impression?"},"content":{"rendered":"<p><b>Does your recruitment website look as good as it did when it went live?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Just as meaningful, does it function as well as it could?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trends in website design change frequently, making today\u2019s recruitment websites more aesthetically pleasing, easier to navigate, and mobile-friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a walk through your website. It should:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Load in three seconds or less<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Be easy to get to any content you want with just a click or two<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Include clear and bold calls to action\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use forms that go to appropriate recipients<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Feature quick and easy job search and application<\/span><\/li>\n<\/ul>\n<h3><b>Does Your Homepage Accurately Represent Who You Are and What to Do?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Look for imagery that is dated. Businesses are moving away from photos of people looking at the camera with their arms crossed over their chests or closeups of shaking hands.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you place mainly light industrial workers, your home page images shouldn\u2019t all be of people in business suits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most recruitment companies look to show racial and gender diversity so that all feel welcome when they come to their website. Does yours?\u00a0<\/span><\/p>\n<h3><b>Is Your Recruitment Website Easy to Navigate?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Will a visitor to your page \u2013 job seeker or employer \u2013 clearly see how to get to the information they need? The fewer clicks, the better. It should include options for immediate action (search jobs, request an employee) or to see more information.<\/span><\/p>\n<h3><b>Is Your Website Optimised for Mobile?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pull up your website on your phone:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Is it easy to read and navigate?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Is it designed for the smaller screen size, or is it just the desktop version squeezed down to the size of a phone?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Is your career portal also optimised for mobile?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Try filling out your mobile application. How easy (or hard) is it?<\/span><\/li>\n<\/ul>\n<h3><b>Are You Taking Advantage of the Latest Available Features?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Today\u2019s websites can contain:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Animation<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Career portal\/job boards<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Chatbots<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Featured Jobs<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Fly-ins<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Forms<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Job alerts<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Quick apply buttons<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Search Widgets<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Talent Showcases<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Timelines<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Video<\/span><\/li>\n<\/ul>\n<h3><b>Is Your Copy Engaging and Informative?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Site visitors skim website copy. Write copy that\u2019s short, clear, and compelling with plenty of subheads. Distill your message using the words that matter most to your readers.<\/span><\/p>\n<h3><b>Shorten Copy on Top-Level Pages\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to include more detailed information on your site, put it on subpages. This also gives you more breathing room to incorporate SEO keywords.\u00a0<\/span><\/p>\n<h3><b>Use Subheads Mindfully<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">People typically skim web content before they read it. Write your subheads so busy people can understand your story without having to read everything.\u00a0<\/span><\/p>\n<h3><b>Consider Your Audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Is your messaging clear and directed to the correct audience (by job seekers, employers, or both)? Many older sites contain plenty of engaging information for employers, but only a job board for job seekers. It\u2019s essential to engage candidates as well. They are equally or even more likely to visit your page than employers. Be sure they see themselves there and a partner they can trust.\u00a0<\/span><\/p>\n<h3><b>Make Sure Your Copy Tone Matches Your Business<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Most recruitment firms should avoid the extremes of too stuffy or too irreverent. The way you speak to your clients and candidates can give you a good indication of the tone your copy should take.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure the basics are accurate and up to date. Check for the following:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Your correct phone number<\/span><\/li>\n<li><span style=\"font-weight: 400;\">An up-to-date address<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The right services you provide<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The accurate specialties you offer<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Current employees in bios or photos<\/span><\/li>\n<\/ul>\n<h4><b>Don\u2019t Underestimate the Power of a Great Recruitment Website<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Your recruitment website is the online front door to your business. Make sure it\u2019s clean and welcoming, so clients and job seekers are eager to walk in. If you would like to take a deeper dive into auditing your website, download our eBook, <\/span><a href=\"https:\/\/www.haleymarketing.com\/resources\/staffing-websites-strategies\/\"><span style=\"font-weight: 400;\">Staffing Websites \u2013 Strategies for 2020 and Beyond<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<hr \/>\n<p><em><a data-ol-has-click-handler=\"\" href=\"https:\/\/www.bullhorn.com\/marketplace\/haley-marketing?LS=Website&amp;LSD=Blog_NA&amp;LA=Blog_NA_20_11_11&amp;LAD=Blog_NA_20_11_11&amp;utm_source=blog_na&amp;utm_medium=website&amp;utm_campaign=blog_na_20_11_11\">Haley Marketing<\/a> offers a full suite of\u00a0digital marketing services\u00a0for <span style=\"font-weight: 400;\">recruitment<\/span> companies. Whether you need ghost-writing for your <span style=\"font-weight: 400;\">recruitment<\/span> blog, social media marketing support, or assistance with <span style=\"font-weight: 400;\">recruitment<\/span> SEO, <a data-ol-has-click-handler=\"\" href=\"https:\/\/www.bullhorn.com\/marketplace\/haley-marketing?LS=Website&amp;LSD=Blog_NA&amp;LA=Blog_NA_20_11_11&amp;LAD=Blog_NA_20_11_11&amp;utm_source=blog_na&amp;utm_medium=website&amp;utm_campaign=blog_na_20_11_11\">contact them<\/a>\u00a0today.<\/em><\/p>\n<p><a href=\"https:\/\/www.bullhorn.com\/marketplace\/?LS=Website&amp;LSD=Blog_NA&amp;LA=Blog_NA_20_11_11&amp;LAD=Blog_NA_20_11_11&amp;utm_source=blog_na&amp;utm_medium=website&amp;utm_campaign=blog_na_20_11_11\" data-ol-has-click-handler=\"\"><\/a><a href=\"http:\/\/https:\/\/www.bullhorn.com\/marketplace\/partner-engagement-hub\/?LS=Website&amp;LSD=Blog&amp;LA=Blog_NA_20_12_02&amp;LAD=Blog_NA_20_12_02&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=blog_na_20_12_02\"><br \/>\n<\/a><a href=\"http:\/\/https:\/\/www.bullhorn.com\/marketplace\/partner-engagement-hub\/?LS=Website&amp;LSD=Blog_UK&amp;LA=Blog_UK_20_12_02&amp;LAD=Blog_UK_20_12_02&amp;utm_source=blog_uk&amp;utm_medium=website&amp;utm_campaign=blog_uk_20_12_02\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/21\/2020\/11\/Partner-engagement-hub_V1_blog-footer-C.png\" alt=\"partner cta\" width=\"1201\" height=\"201\" class=\"aligncenter wp-image-70544 size-full\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to audit and improve your recruitment website using these tips and guidelines from Bullhorn Marketplace partner Haley Marketing.<\/p>\n","protected":false},"author":401,"featured_media":70545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[585],"tags":[],"class_list":["post-70543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks-and-how-tos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Auditing and Improving Your Recruitment Website | Bullhorn UK<\/title>\n<meta name=\"description\" content=\"Learn how to audit and improve your recruitment website using these tips and guidelines from Bullhorn Marketplace partner Haley Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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In her downtime if she is not at a concert, play or kayaking with her family, she is probably curled up with a book or her dog, Spenser.","sameAs":["https:\/\/x.com\/hmgcathy"],"url":"https:\/\/www.bullhorn.com\/eu\/blog\/author\/cathylanski\/"}]}},"grav_blocks":null,"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/eu\/blog\/auditing-your-recruitment-website\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"recruitment website\" title=\"shutterstock_623852591\" src=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2020\/11\/shutterstock_623852591.jpg\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Tips, Tricks, and How-Tos<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">Auditing Your Recruitment Website: Overdue for an Update or Still Making a Great Impression?<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts\/70543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/users\/401"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/comments?post=70543"}],"version-history":[{"count":1,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts\/70543\/revisions"}],"predecessor-version":[{"id":70547,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts\/70543\/revisions\/70547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/media\/70545"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/media?parent=70543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/categories?post=70543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/tags?post=70543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}