{"id":72402,"date":"2021-08-26T22:54:26","date_gmt":"2021-08-26T21:54:26","guid":{"rendered":"https:\/\/www.bullhorn.com\/eu\/?p=72402"},"modified":"2025-12-11T22:02:53","modified_gmt":"2025-12-11T22:02:53","slug":"staffing-tech-101-recruiting-automation","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/eu\/blog\/staffing-tech-101-recruiting-automation\/","title":{"rendered":"Recruitment Tech 101: Recruiting Automation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Time is your most precious resource. But, manual tasks such as sending emails, cleaning up data, and tracking communication touchpoints can spread your resources thin. How can you reduce time-consuming tasks while still growing your business? Recruiting automation can help.<\/span><\/p>\n<p><a href=\"https:\/\/www.bullhorn.com\/resources\/recruiting-automation-guide\/?LS=Website&amp;LSD=Blog&amp;LA=Blog_NA_20_09_17&amp;LAD=Blog_NA_20_09_17&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=blog_na_20_09_17\"><span style=\"font-weight: 400;\">Recruiting automation<\/span><\/a><span style=\"font-weight: 400;\"> allows your team to focus on relationships and it helps key stakeholders better understand overall business KPIs by automating key processes throughout your recruitment workflow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s everything you need to know about evaluating and implementing recruiting automation.<\/span><\/p>\n<h2><b>What Is Recruiting Automation?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Recruiting automation enables you to streamline repetitive workflows, processes, and communication throughout the entire recruiting cycle to ultimately improve bottom-line and top-line growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With recruiting automation, your team can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduce busywork: Automate repetitive, often-forgotten tasks and ensure the right processes happen at the right time.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve data accuracy: Identify inaccurate or incomplete records and automate various cleanup processes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage your audiences: Create high-touch experiences with candidates, clients, and contractors throughout the entire recruiting process.<\/span><\/li>\n<\/ul>\n<h2><b>Types of Recruiting Automation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Recruiting automation can assist your team in two distinct ways: via an automation platform or through products in your tech stack that automate key processes.<\/span><\/p>\n<h3><b>Platform<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Platforms provide core functionality and provide an integration point for other applications. They \u2018talk\u2019 with complementary solutions and are foundational to a recruitment firm\u2019s technology stack. They also allow flexibility for recruitment firms with different priorities or pain points.<\/span><\/p>\n<h3><b>Products<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Products integrate with platforms to help mutual customers solve their business problems. Products have a specialized focus that can limit their scopes, such as VMS or onboarding automation, but they are valuable stand-alone or connected with a platform.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bullhorn.com\/resources\/recruiting-automation-guide\/?LS=Website&LSD=Blog&LA=Blog_NA_20_09_17&LAD=Blog_NA_20_09_17&utm_source=blog&utm_medium=website&utm_campaign=blog_na_20_09_17\" class=\"btn btn-blue btn-lg\">Learn more in our Automation Buyer&apos;s Guide<\/a><\/p>\n<h2><b>Who Benefits From Recruiting Automation?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your entire business will benefit from recruiting automation, but a few key roles within the team will notice measurable gains in productivity.<\/span><\/p>\n<h3><b>Recruiters &amp; Salespeople<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">Improved productivity, less busywork, more effective outreach to candidates or clients<\/span><\/i><\/p>\n<ul>\n<li><b>Message automation:<\/b><span style=\"font-weight: 400;\"> Send a welcome email to new applicants, a text message on a contractor&#8217;s first day, an interview email reminder, or anything else you can think of. Automate touchpoints throughout the recruiting process.<\/span><\/li>\n<li><b>Process automation:<\/b><span style=\"font-weight: 400;\"> Update records, add notes, create tasks, and notify record owners of key changes &#8211; all on autopilot. Improve productivity and ensure important tasks don\u2019t slip through the cracks.<\/span><\/li>\n<li><b>Intelligent job matching: <\/b><span style=\"font-weight: 400;\">With the aid of machine learning, match candidates with job openings from your ATS for use in any outbound communication or automation.<\/span><\/li>\n<li><b>Consistent engagement:<\/b><span style=\"font-weight: 400;\"> Candidates, clients, contractors, prospects, and internal audiences all benefit from consistent engagement at relevant times. No missed opportunities and no forgotten text or emails to new hires.<\/span><\/li>\n<\/ul>\n<h3><b>Operations<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">Enforce best practices at scale across an organization<\/span><\/i><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Intelligent owner assignment:<\/strong> Automatically assign records to the applicable recruiters and salespeople so each team can understand who they&#8217;re working with.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Data cleanup:<\/strong> Declutter your ATS by finding outdated records, people with no contact information, or records without activity and speed up searches in your system.<\/span><\/li>\n<\/ul>\n<h3><b>Marketing<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">Better data quality and a consistent brand experience<\/span><\/i><\/p>\n<ul>\n<li><b>Branded communications:<\/b><span style=\"font-weight: 400;\"> Every email, text, and outbound message is on-brand and consistent throughout the entire organization. This leads to a more cohesive experience for candidates and clients.<\/span><\/li>\n<li><b>Webpage tracking:<\/b><span style=\"font-weight: 400;\"> Track website activity from candidates or sales contacts and trigger automated actions. When a top candidate views a job, automatically send an email. If a sales lead downloads a whitepaper, set a task to call them right away.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">To learn more about how recruiting automation can help you increase productivity, improve redeployment rates, and fill jobs faster, check out our <\/span><a href=\"https:\/\/www.bullhorn.com\/resources\/recruiting-automation-guide\/?LS=Website&amp;LSD=Blog&amp;LA=Blog_NA_20_09_17&amp;LAD=Blog_NA_20_09_17&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=blog_na_20_09_17\"><span style=\"font-weight: 400;\">Automation Buyer&#8217;s Guide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<a href=\"https:\/\/www.bullhorn.com\/resources\/recruiting-automation-guide\/?LS=Website&amp;LSD=Blog&amp;LA=Blog_NA_20_09_17&amp;LAD=Blog_NA_20_09_17&amp;utm_source=blog&amp;utm_medium=website&amp;utm_campaign=blog_na_20_09_17\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70351 size-full\" src=\"https:\/\/www.bullhorn.com\/wp-content\/uploads\/2020\/07\/Automation-guide-V1-1200x200-B.jpg\" alt=\"recruiting automation\" width=\"1201\" height=\"201\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>We break down everything you need to know about recruiting automation, including how it can help your business reduce time-consuming tasks.<\/p>\n","protected":false},"author":429,"featured_media":74152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[583],"tags":[],"class_list":["post-72402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-staffing-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recruiting Automation | Recruitment Tech 101 | Bullhorn<\/title>\n<meta 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class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/eu\/blog\/staffing-tech-101-recruiting-automation\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"Bob&#039;s Copy Overlay (10)\" title=\"Bob&#039;s Copy Overlay (10)\" src=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/08\/Bobs-Copy-Overlay-10.png\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Staffing Technology<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">Recruitment Tech 101: Recruiting Automation<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts\/72402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/users\/429"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/comments?post=72402"}],"version-history":[{"count":2,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts\/72402\/revisions"}],"predecessor-version":[{"id":75550,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/posts\/72402\/revisions\/75550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/media\/74152"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/media?parent=72402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/categories?post=72402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/eu\/wp-json\/wp\/v2\/tags?post=72402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}