{"id":74039,"date":"2021-09-20T16:40:48","date_gmt":"2021-09-20T15:40:48","guid":{"rendered":"https:\/\/www.bullhorn.com\/eu\/?p=74039"},"modified":"2021-09-20T18:48:47","modified_gmt":"2021-09-20T17:48:47","slug":"bullhorns-brand-refresh-inspired-by-recruiting-driven-by-values-and-vision","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/eu\/blog\/bullhorns-brand-refresh-inspired-by-recruiting-driven-by-values-and-vision\/","title":{"rendered":"Bullhorn\u2019s Brand Refresh: Inspired by Recruiting, Driven by Values and Vision"},"content":{"rendered":"<h3><\/h3>\n<p><strong><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/x9665c58tu.jsonp\" async><\/script>\r\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\r\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><span class=\"wistia_embed wistia_async_x9665c58tu popover=true popoverAnimateThumbnail=true videoFoam=true\" style=\"display:inline-block;height:100%;width:100%\">\u00a0<\/span><\/div><\/div><\/strong><\/p>\n<h3><\/h3>\n<h3 style=\"text-align: left;\"><strong><em>Brands are living entities and need continuous maintenance, care, and reinforcement.<\/em><\/strong><\/h3>\n<p>Back in the summer of 2020, it was apparent that the world was changing\u2014rapidly. What worked previously to the pandemic was now in question. From a recruiting industry perspective, new business models were gaining traction, how the world worked was transforming, and the economic outlook vacillated unnervingly. But it was also apparent that this was a huge opportunity for the businesses we serve. Amidst this time of profound change, we decided that Bullhorn&#8217;s visual brand should evolve with the times, and we embarked on a project to update our website and refresh the brand.<\/p>\n<p>The brand framework is the strategic backbone and foundational thinking that shapes who we are, why we exist as a company, and our brand personality. It is a perfect time to evolve and expand, update, and refresh the brand to be current, relevant, and impactful. An ideal time to reintroduce the brand to the company and a perfect time to address the opportunity in front of us.<\/p>\n<p>This initiative is not a rebrand. We know who we are, and our positioning is strong. This is a brand refresh. Our core visual branding, logo, and messaging are staying the same. We&#8217;re updating and reinvigorating our styles, assets, and approaches to reflect our core value of \u201cBeing Human\u201d in today\u2019s world, while still maintaining Bullhorn&#8217;s design principle attributes: to be bold, clean, and crisp.<\/p>\n<h3><strong><em>Like much of the world, we&#8217;re shedding approaches <\/em><em>that no longer work, and embracing ideas that do.<\/em><\/strong><\/h3>\n<p>Our goal is to create a comprehensive design system that everyone can easily use\u2014a system inspired by recruiting and connected to our product design, a set of components and guides that are simple, distinctive, flexible, cohesive, and memorable. Using the brand framework as our guide for making visual decisions, we have crafted a set of design elements and assets that non-designers can easily use to create on-brand materials, communicate their messages, and express Bullhorn&#8217;s brand personality.<\/p>\n<p>Our Bullhorn bull will remain the same. We will complement the bull with new design elements such as rounded shapes, serifed fonts, and other details that will add a new dimensionality to the bull.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-74170\" src=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/circle.png\" alt=\"bullhorn brand refresh\" width=\"200\" height=\"201\" srcset=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/circle.png 595w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/circle-150x150.png 150w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/circle-300x300.png 300w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/circle-298x300.png 298w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>\n<p>We began with the circle, the most rounded form, and a shape associated with extensive meanings of origins, original perfection, etc<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-74172\" src=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/construction-of-0-and-1.png\" alt=\"bullhorn brand refresh\" width=\"1670\" height=\"719\" srcset=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/construction-of-0-and-1.png 1670w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/construction-of-0-and-1-768x331.png 768w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/construction-of-0-and-1-1536x661.png 1536w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/construction-of-0-and-1-300x129.png 300w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/construction-of-0-and-1-1440x620.png 1440w\" sizes=\"auto, (max-width: 1670px) 100vw, 1670px\" \/><\/p>\n<p>Next, the primary shapes of 0 and 1 were derived.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-74167\" src=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/0-and-1.png\" alt=\"bullhorn brand refresh\" width=\"210\" height=\"211\" srcset=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/0-and-1.png 595w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/0-and-1-150x150.png 150w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/0-and-1-300x300.png 300w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/0-and-1-298x300.png 298w\" sizes=\"auto, (max-width: 210px) 100vw, 210px\" \/>The zero and one represent the binary code that powers Bullhorn&#8217;s software and serves as other shapes&#8217; building blocks.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-74168\" src=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/all-shapes-100.jpg\" alt=\"bullhorn brand refresh\" width=\"913\" height=\"469\" srcset=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/all-shapes-100.jpg 913w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/all-shapes-100-768x395.jpg 768w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/all-shapes-100-300x154.jpg 300w\" sizes=\"auto, (max-width: 913px) 100vw, 913px\" \/>\n<p>The recruitment industry was our guide and inspiration. It helped focus decision-making on what shapes would best reflect Bullhorn and the recruitment industry\u2019s story. Each shape has a specific meaning and use.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-74171\" src=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/complex-shapes-build-100.jpg\" alt=\"bullhorn brand refresh\" width=\"867\" height=\"239\" srcset=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/complex-shapes-build-100.jpg 867w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/complex-shapes-build-100-768x212.jpg 768w, https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/complex-shapes-build-100-300x83.jpg 300w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\" \/>\n<p>Other components of the brand, such as color, typography, illustrations, icons, and photography, received similar exploration.<\/p>\n<p>It&#8217;s a new era. The world is different now. <a href=\"https:\/\/www.bullhorn.com\/eu\">Bullhorn<\/a>, at its core, is a company committed to innovation, and, therefore, is constantly evolving. So it makes sense for the visual brand to evolve as well. The Bullhorn brand refresh reflects the identity of a company that has grown alongside the dynamic recruitment industry for more than 20 years. It&#8217;s an opportunity to meet present challenges and future opportunities. The world is evolving\u2014and so is Bullhorn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn more about Bullhorn&#8217;s brand refresh, including how and why we&#8217;re updating and reinvigorating our styles, assets, and approaches.<\/p>\n","protected":false},"author":5,"featured_media":74169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-74039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bullhorn-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bullhorn\u2019s Brand Refresh: Inspired by Recruiting, Driven by Values and Vision - Bullhorn EU<\/title>\n<meta name=\"description\" content=\"Learn more about Bullhorn&#039;s brand refresh, including 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src=\"https:\/\/www.bullhorn.com\/eu\/wp-content\/uploads\/sites\/21\/2021\/09\/blog-image-100.jpg\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Bullhorn News<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">Bullhorn\u2019s Brand Refresh: Inspired by Recruiting, Driven by Values and 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